How to Develop and Promote Successful Seminars and Workshops

How to Develop and Promote Successful Seminars and Workshops

Author: Howard L. Shenson

Publisher: Wiley

Published: 1990

Total Pages: 292

ISBN-13: 9780471527091

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A complete guide to succeeding in today's burgeoning seminarbusiness--from developing a program and market testing, to pricing,promotion, advertising, and more! How to Develop & PromoteSuccessful Seminars & Workshops The adult educationbusiness--seminars, workshops, classes, conferences--is one of thefastest growing industries in the country and, for many, extremelyprofitable. Now, Howard Shenson shares proven-effective,research-based strategies responsible for filling more than onemillion seminar seats, to allow anyone with marketable knowledge tosucceed in the seminar business. You'll learn: * How to select a marketable subject and test market any seminarfor about $1,000 or less * How to develop a dynamic program and effective programmaterials * How to create a powerful, registration producing marketingstrategy and design winning promotional materials * How to assess promotional effectiveness and fine-tune marketingto increase sales * How to evaluate and choose where and when to conduct your seminaror workshop * How to select hotel and conference facilities * How to price your program to ensure maximumregistrations/profitability * How to develop or obtain program materials and how to add to yourprofits through back-of-the-room sales of products andservices * How to creatively select and rent mailing lists, and maximizeyour direct mail response while reducing marketing expense


Four Seminars

Four Seminars

Author: Martin Heidegger

Publisher: Indiana University Press

Published: 2012-06-22

Total Pages: 139

ISBN-13: 0253008956

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The philosopher presents a stimulating overview of his work, its intellectual roots, and its relationship to the work of other twentieth century thinkers. In Four Seminars, Heidegger reviews the entire trajectory of his thought and offers unique perspectives on fundamental aspects of his work. First published in French in 1976, these seminars were translated into German with Heidegger’s approval and reissued in 1986 as part of his Gesamtausgabe, volume 15. Topics considered include the Greek understanding of presence, the ontological difference, the notion of system in German Idealism, the power of naming, the problem of technology, danger, and the event. Heidegger’s engagements with his philosophical forebears—Parmenides, Heraclitus, Kant, and Hegel—continue in surprising dialogues with his contemporaries—Husserl, Marx, and Wittgenstein. While providing important insights into how Heidegger conducted his lectures, these seminars show him in his maturity, reflecting back on his philosophical path.


A Problem Seminar

A Problem Seminar

Author: D.J. Newman

Publisher: Springer Science & Business Media

Published: 2012-12-06

Total Pages: 118

ISBN-13: 1461382149

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There was once a bumper sticker that read, "Remember the good old days when air was clean and sex was dirty?" Indeed, some of us are old enough to remember not only those good old days, but even the days when Math was/un(!), not the ponderous THEOREM, PROOF, THEOREM, PROOF, . . . , but the whimsical, "I've got a good prob lem. " Why did the mood change? What misguided educational philoso phy transformed graduate mathematics from a passionate activity to a form of passive scholarship? In less sentimental terms, why have the graduate schools dropped the Problem Seminar? We therefore offer "A Problem Seminar" to those students who haven't enjoyed the fun and games of problem solving. CONTENTS Preface v Format I Problems 3 Estimation Theory 11 Generating Functions 17 Limits of Integrals 19 Expectations 21 Prime Factors 23 Category Arguments 25 Convexity 27 Hints 29 Solutions 41 FORMAT This book has three parts: first, the list of problems, briefly punctuated by some descriptive pages; second, a list of hints, which are merely meant as words to the (very) wise; and third, the (almost) complete solutions. Thus, the problems can be viewed on any of three levels: as somewhat difficult challenges (without the hints), as more routine problems (with the hints), or as a textbook on "how to solve it" (when the solutions are read). Of course it is our hope that the book can be enjoyed on any of these three levels.


Zollikon Seminars

Zollikon Seminars

Author: Martin Heidegger

Publisher: Northwestern University Press

Published: 2001

Total Pages: 408

ISBN-13: 9780810118324

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Long awaited and eagerly anticipated, this remarkable volume allows English-speaking readers to experience a profound dialogue between the German philosopher Martin Heidegger and the Swiss psychiatrist Medard Boss. A product of their long friendship, Zollikon Seminars: Protocols-Conversations-Letters chronicles an extraordinary exchange of ideas. Heidegger strove to transcend the bounds of philosophy while Boss and his colleagues in the scientific community sought to better understand their patients and their world. Boss approached Heidegger during World War II asking for help in reflective thinking on the nature of Heidegger's work. A correspondence ensued, followed by visits that soon became annual two-week meetings in Boss's home in Zollikon, Switzerland. The protocols from these seminars, recorded by Boss and reviewed, corrected, and supplemented by Heidegger himself, make up one part of this volume. They are augmented by Boss's record of the conversations he had with Heidegger in the days between seminars and by excerpts from the hundreds of letters that Heidegger wrote to Boss between 1947 and 1971. For the first time, Heidegger makes the fundamental ideas of his philosophy accessible to nonphilosophers. Heidegger confronts certain philosophical/psychological theories, including Freudian psychoanalysis, Ludwig Binswanger's and Boss's forms of Dasein (existential) psychoanalysis, and Indian philosophy that he has never previously addressed. The lectures, correspondence, and conversations span twenty-five years, offering an ongoing view of Heidegger's career and philosophical development. A richly detailed picture of one of the century's great philosophers, Zollikon Seminars is the best and clearest introduction to Heidegger's philosophy available.


Freud's Papers on Technique, 1953-1954

Freud's Papers on Technique, 1953-1954

Author: Jacques Lacan

Publisher: W. W. Norton & Company

Published: 1991

Total Pages: 332

ISBN-13: 9780393306972

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A complete translation of the seminar that Jacques Lacan gave in the course of a year's teaching within the training programme of the Société Française de Psychanalyse.


The Dada Seminars

The Dada Seminars

Author: Leah Dickerman

Publisher: Distributed Art Publishers (DAP)

Published: 2005

Total Pages: 330

ISBN-13:

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Includes 12 illustrated essays, these case studies on artists and concepts present Dada as a coherent movement with a set of operating principles.


Reading Seminars I and II

Reading Seminars I and II

Author: Richard Feldstein

Publisher: State University of New York Press

Published: 1996-02-22

Total Pages: 462

ISBN-13: 143840252X

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In this collection of essays, Lacan's early work is first discussed systematically by focusing on his two earliest seminars: Freud's Papers on Technique and The Ego in Freud's Theory and in the Technique of Psychoanalysis. These essays, by some of the finest analysts and writers in the Lacanian psychoanalytic world in Paris today, carefully lay out the background and development of Lacan's thought. In Part I, Jacques-Alain Miller spells out the philosophical and psychiatric origins of Lacan's work in great detail. In Parts II, III, and IV, Colette Soler, Eric Laurent, and others explain in the clearest of fashions the highly influential conceptualization Lacan introduces with the terms "symbolic," "imaginary," and "real." Part V provides the first sustained account in English to date of Lacan's reformulation of psychoanalytic diagnostic categories--neurosis, perversion, psychosis, and their subcategories--their theoretical foundations, and clinical applications (ample case material is provided here.) Parts VI and VII of this collection take us well beyond Seminars I and II, relating Lacan's early work to his later views of the 1960s and 1970s. Slavoj Zizek explores the complex philosophical relations between Hegel and Lacan regarding the subject and the cause. And Lacan's article, "On Freud's 'Trieb' and the Psychoanalyst's Desire"--that appears here for the first time in English and is brilliantly unpacked by Jacques-Alain Miller in his "Commentary on Lacan's Text"--takes a giant step forward to 1965 where we see a crucial reversal in Lacan's perspective: desire is suddenly devalued, the defensive, inhibiting nature of desire coming to the fore. "What then becomes essential is the drive as an activity related to the lost object that produces jouissance."


The Italian Seminars

The Italian Seminars

Author: Wilfred R. Bion

Publisher: Routledge

Published: 2018-05-08

Total Pages: 122

ISBN-13: 0429906935

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The Italian Seminars, previously unpublished in English, comprises lectures W.R. Bion gave in Rome, in 1977. The volume consists of questions from the floor and Bion's fascinating and, at times, controversial answers. The lectures are divided in two: the first part was organized by the Italian Psychoanalytical Society and the second by the Via Pollaiolo Research Group. Bion's replies examine such diverse subjects as difficulties in the interaction between the therapist and the patient; music and psychoanalysis; non-verbal communication in the consulting room; and methodology in psychoanalysis.