Assumptive selling is about knowing everyone is a buyer... and knowing that the first time you believe someone is not, you'll be right. Take charge of your sales career by recognizing that everyone is a buyer and they want to buy today. What's more, is that if you do take charge, if you are direct, and if you provide the right guidance, they'll want to buy from you!
How to sell more cars, make more money, and have more fun by building better, stronger, more authentically human customer relationships - online and in real life. "This is like crack for car dealers," - Robert Rogers, Parks Motors "Spot on info and clear objectives. This will raise everyone's game," - Greg Brinson, Toliver CDJR "Absolutely amazing. Informative and entertaining. Never a dull moment," - Ana Hernadez, Jeep Only "Terry has shown me how to keep in better contact with my clients so that they know they always have a friend in the car business." - Michael J Smith, Ft Wayne Toyota If you’re an “average” car salesperson, pretty good at your job, you’re probably not going to have a job for much longer. There are plenty of order takers and delivery clerks who are willing to do it cheaper, and there are robots who can do it pretty much for free. You’ll never beat them at their game. Carvana is projecting the annual sales of 2 million vehicles, without a single car salesperson on staff. If you want to be in the car business long-term, you’re going to need to get really good at doing the ONE THING that the robots can’t do. The ONE THING that Wall Street, Madison Avenue, and Silicone Valley won’t do. And, ironically, the ONE THING that every good salesperson in the history of the car business did before the internet got us all discombobulated. The ONE THING that the world’s greatest salespeople are doing still today - Building better, stronger, more authentically human customer relationships online and in real life. Being you is your superpower. Today’s successful salesperson has to take on much more responsibility for marketing themselves, creating their own network of buyers, building relationships earlier in the buying process, and maintaining those relationships longer. If you get in front of enough people, you’ve got people in the store to help you close deals. Closing deals ain’t the problem. Opening deals is the problem. This book will help you open more deals, generate your own leads, and get in front of more people so you can sell more cars, make more money, and have more fun! Terry Lancaster has worked with thousands of dealer principals, managers, and salespeople providing proven strategies for making the cash register ring. I conduct sales and marketing training through online sales meetings, in-store training, and coaching for your salespeople and managers to provide the personalization and accountability to make big things happen. Whether it's radio and TV ads for your store to video interviews and blog posts featuring employees, customers, and community partners, I'll help you create the content you need to tell the story you want to tell. My #1 best-selling books have received glowing reviews from around the world thanking me for the actionable, life-changing ideas they present. I’ve been featured in Forbes and Automotive News, spoken from the TedX stage and at the NADA national convention, and came in second place at my Eighth Grade debate championship. In my personal life, I've survived Cancer... twice. I've had a gun held to my head and a knife held to my throat. I've been inside a building that was hit by a tornado, onboard a boat that sank, and on two planes that I was sure 100% were about to crash. I lived through three teenage daughters and I've been married over 30 years... in a row! When I'm not battling for truth, justice, and the American Way, I spend most of my free time, like every other middle-aged, overweight, native southerner, at the ice rink playing hockey.
Rank higher in search results with this guide to SEO and content building supremacy Google is not only the number one search engine in the world, it is also the number one website in the world. Only 5 percent of site visitors search past the first page of Google, so if you're not in those top ten results, you are essentially invisible. Winning the Game of Googleopoly is the ultimate roadmap to Page One Domination. The POD strategy is what gets you on that super-critical first page of Google results by increasing your page views. You'll learn how to shape your online presence for Search Engine Optimization, effectively speaking Google's language to become one of the top results returned for relevant queries. This invaluable resource provides a plan that is universal to any business in any industry, and provides expert guidance on tailoring the strategy to best suit your organization. Coverage includes an explanation of the mechanics of a search, and how to tie your website, paid ads, online reputation, social media, content, images, and video into a winning SEO strategy that pushes you to the front of the line. The Page One Domination strategy incorporates all the ways in which you can beef up your Internet presence and online reputation. This book is a clear, straightforward guide that will knock down the silos of the Internet and teach you exactly how to integrate all aspects of content creation into a synergistic, SEO strategy. Understand how search engines return results Design an effective, all-encompassing SEO strategy Create the content that gets page views and improves rank Optimize social media and video as part of an overall SEO plan The rules of SEO are always changing, and following outdated rules can actually work against you, burying you at the bottom of the pile. This book will spark a paradigm shift in how you think about SEO and gives you the tools you need to craft a strategy tailored to your specific market. To be successful, you need to be on page one of Google, and Winning the Game of Googleopoly can show you how to get there.
We love social media for many reasons, but chief among them has to be the ability to engage directly with our friends and family. Social media is a powerful tool for keeping in contact with others. In retail sales of products and services social media can be used as a platform for nearly effortlessly talking directly to both your customers and your potential customers. In this regard social media is unmatched as a 'free' tool for marketing. Social media, when used properly helps your customer along the Path To A Sale. Welcome to Social Media Secrets for Sales!
Showcasing the undeniable link between online presence and automotive sales, this marketing guide combines a unique quiz show spin with vital information on how to make more money selling cars.
BETTER! Self Help For The Rest Of Us combines the science behind habit formation, focus, and flow with personal stories about overcoming a lifetime of addiction, bad habits, and poor personal decisions in an unexpected and fun juxtaposition. By giving up our pursuit of unobtainable, perfect, storybook lives, we can start taking small steps towards making our actual lives ... BETTER! BETTER! Self Help For The Rest Of Us shows how tiny changes to just a few foundational habits can cause ripples that reverberate into every area of your life. Exercise. Meditation. Focus. Gratitude. Nutrition. You'll learn how minor improvements in these key areas alter the very physical structure of your brain, making the next minor tweak that much easier. You'll also learn about naked yoga, why there's always going to be a little bird poop in the pool and how Jerry Seinfeld can change your life. Yada. Yada. Yada.
In Autonorama: The Illusory Promise of High-Tech Driving, historian Peter Norton argues that driverless cars cannot be the safe, sustainable, and inclusive "mobility solutions" that tech companies and automakers are promising us. The salesmanship behind the "driverless future" is distracting us from better ways to get around that we can implement now. Unlike autonomous vehicles, these alternatives are inexpensive, safe, sustainable, and inclusive. Norton takes the reader on an engaging ride--from the GM Futurama exhibit to "smart" highways and vehicles--to show how we are once again being sold car dependency in the guise of mobility. Autonorama is hopeful, advocating for wise, proven, humane mobility that we can invest in now, without waiting for technology that is forever just out of reach.
"Nothing happens until somebody sells something." This is a quote attributed to many successful leaders from Henry Ford to Peter Drucker; and it's a quote that should drive the priorities of your business. This book was written for those personally leading sales teams and for every leader who has salespeople anywhere in their organizational chart. This includes owners, company presidents, vice presidents, general managers, and everyone else with "manager" in their title. Ridiculously Simple Sales Management lays out, in plain language, everything a sales leader needs to quickly build and maintain a successful, high-performing sales team. Each of the short 24 chapters is packed with advice, tips, and best practices that both new and seasoned sales managers will be able to put into practice immediately. Additionally, each chapter closes with bullet-pointed highlights and exercises that ensure the reader is able to easily implement the lessons just learned. If you want your sales teams to truly outperform the competition, this is a must read. Stop taking what the economy gives you and start building market share and profit in any environment. Stop costly sales team turnover as you turn your good salespeople great and your great salespeople into true superstars.
By New York Times Bestselling Authors Bryan and Jeffrey Eisenberg with Anthony Garcia, "Buyer Legends: An Executive Storytellers Guide" describes a business process that combines the emotional power of storytelling with hard data to open new opportunities, spot gaps and optimize your sales and marketing.By using Buyer Legends in your organization you will:* Improve communications - Your whole team will see and understand both the bigger picture and the important details* Improve execution - You will turn big directives into purposeful and more effective actions* Improve testing. You will understand how to plan and implement more effective and impactful tests * Make more money. You will see improved conversion rates that make the up-front planning worth the time and effortAfter reading this, you will have more insight as to why your marketing execution may not be meeting expectations and why your team might be struggling to "get it." You will learn how to communicate your brand's story intent and the responsibility of each critical touch point within every level of your organization, from the boardroom to the stockroom. The Buyer Legends process IS one of the final pieces of a complex puzzle that has been missing from most modern marketing efforts.Wouldn't you like to have an edge in turning your brand into a legend?"Having worked first hand with the Eisenbergs on mapping our customers' critical paths and creating scenario narratives, I can confidently say the Buyer Legends process works. My team's focus at Google is on acquiring SMB advertising clients. And if you've ever worked with these types of businesses, you know there is huge diversity through the spectrum of small and medium businesses. We'd miss opportunities and gaps by over-aggregating (i.e. taking too high level a view) though often the challenge was in effectively communicating our insights. The Buyer Legends framework allowed us to more effectively focus our efforts, improving the bottom line. And equally important, to make a more compelling case for change with our marketing, engineering and product colleagues."Paul JeszenszkyHead of Global B2B Digital Marketing Center of Excellence, Google"The most clear-headed and useful guide ever for developing relevant and resonant stories about your business."Jay BaerPresident, Convince & Convert"Buyer Legends introduced me to a structured process which uses storytelling techniques to align our brand story to our customers experiences. With so many of our customers having an unique experience every day on Airbnb, it is our task to collect and communicate a collective narrative in the Airbnb brand story. While the Airbnb storyboarding technique, as described in the introduction, gives a clear overview of the customers journey, the motives of our customers and their experiences are many. With global differences on how people travel, making their decision where to stay, and experience the more local hospitality Airbnb provides, Buyer Legends is the marketing tool which binds Persona's, storyboards and our brand story. This is a powerful combination."Dennis GoedegebuureHead of Global SEO, Airbnb
