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Corporate responsibility has gone global. It has secured the attention of business leaders, governments and NGOs to an unprecedented extent. Increasingly, it is argued that business must play a constructive role in addressing massive global challenges. Business is not responsible for causing most of the problems associated with, for example, extreme poverty and hunger, child mortality and HIV/AIDS. However, it is often claimed that business has a responsibility to help ameliorate many of these problems and, indeed, it may be the only institution capable of effectively addressing some of them. Global Challenges in Responsible Business addresses the implications for business of corporate responsibility in the context of globalization and the social and environmental problems we face today. Featuring research from Europe, North America, Asia and Africa, it focuses on three major themes: embedding corporate responsibility, corporate responsibility and marketing, and corporate responsibility in developing countries.
Part I - Dalit Dimension, Part II - Women Dimension, Part III - Old Age Dimension, Part IV - Social Development Dimension, Part V - Peasants and Agricultural Labour. Study of sociology in India invariably relates to the composition of segments, communities, institutions, social organizations, regions, issues, problems faced by these segments, challenges uncounted in the process, social welfare programmes for the people vulnerable to problems, impact of development intervention among these segments, planned directed social change, people’s participation in development transactions, social caste and benefits including social audit, capital formation, induced development, micro level planning, and public private partnership based development initiatives in the direction of social development. However the Indian social structure perpetuating inequality arising out of caste, gender, region, people’s vulnerability to injustices, human rights implications, etc., act as stumbling block in creation of a society. Consequently India is faced with sustained inequality in view of the system of social stratification within the larger framework of the social structure. Social relationships in Indian context is marked by social standing and identification in the system of hierarchy which seem to have perpetuated strongly the phenomenon of caste based inequalities which ultimately resulted in various forms of discriminations and distance between community and determined their social status. As a result, social segment categories were based upon their ascribed status, ownership means of production particularly land and other movable and immovable properties. Consequently this has led to emergence of social evil practices between social segments categorized as upper and lower, gender inequality between male and female, regional imbalance between rural and urban in terms of development intervention and creation of infrastructure.
This book is a collection of chapters dealing with examples of RNA and DNA viruses, and issues such as how these gene packages have learnt to take advantage of their hosts, molecular recognition events that hosts may use to counterattack the viruses, and how researchers have developed strategies to use viruses or their parts as tools for different purposes.
Develop a successful strategy for segmenting high-tech and industrial markets! Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing. The Handbook of Market Segmentation, 3rd Edition: Strategic Target Marketing for Business and Technology Firms is a practical, how-to guide to what marketers need to know about defining, segmenting, and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximizing corporate resources. The latest edition of this marketing classic combines content and features from the previous editions with an emphasis on successful practices in business-to-business and high-tech segmentation. This valuable research source puts the latest thinking from the business and academic communities at your fingertips. From the author: The most important thing I’ve learned from working in market segmentation research and strategy for more than 15 years is that few companies get the most from their target marketing. Their top executives advocate the need to be market- or customer-oriented but base their marketing plans on cursory, incomplete, or emotional analyses. They end up with ’fuzzy’ business missions, unclear objectives, information that isn’t decision-oriented, unfocused promotional strategies, and no real plan to attack niche markets. This happens because they haven’t developed an effective strategy for segmenting high-tech and industrial markets. They don’t have a process that introduces and improves their business segmentation planning and execution. What they need is a handbook for improving their organization’s performance in new and existing business markets. Handbook of Market Segmentation, Third Edition: Strategic Target Marketing for Business and Technology Firm is a state-of-the-art guide to market identification, analysis, selection, and strategy. The book is organized into four parts (segmentation planning, business segmentation bases, implementing segmentation strategy, segmentation strategy cases) and includes applications, case studies, checklists, figures, and tables. Each chapter features a Segmentation Skillbuilder (a field-tested exercise that improves your working knowledge of key business-to-business segmentation topics) and a Business Segmentation Insight (an in-depth look at a key segmentation issue). Handbook of Market Segmentation, Third Edition: Strategic Target Marketing for Business and Technology Firms examines: how to conduct effective, cost-efficient, and profitable segmentation studies segmentation options such as differentiation and niche marketing defining business markets a 10-point program for segmenting business markets (planning and research) business segmentation bases (geographics, firmographics, benefits, usage, purchasing behavior) how North American Industrial Classification System (NAICS) has replaced SIC analysis criteria for choosing target markets implementing segmentation in business organizations how to conduct (and benefit from) a segmentation audit detailed segmentation studies on six companies—Collins Aviation Services, Dev-Soft, Dow Corning, Lexmark International, Pharmacia Corporation, and Sportmed and much more! Handbook of Market Segmentation, Third Edition: Strategic Target Marketing for Business and Technology Firms is an essential resource for business professionals working in the high-tech, industrial, and business service industries, and for educators training the next generation of marketers, managers, and strategists.
This book offers a clear guide on achieving success within an EU-funded project, and highlights the tools required to close the gap between robotics innovation and the markets of inspection and maintenance. The book includes project management perspectives, network building, a catalogue of Digital Innovation Hubs, services and technologies offered to the innovation initiatives, sustainability plans, cybersecurity schemes and an extensive market analysis that could support any endeavor in the field. It also highlights a wide range of features supported by the 50 robotics innovations and describes the Cascade funding mechanism in detail. This book will be of interest to those wishing to learn the basics of the Robotics for Inspection and Maintenance (RIMA) Network, technology innovators, researchers, and those involved in start-ups, scaleups, and small and medium-sized enterprises (SMEs).
This book is based on the International Conference on Decision Economics (DECON 2019). Highlighting the fact that important decision-making takes place in a range of critical subject areas and research fields, including economics, finance, information systems, psychology, small and international business, management, operations, and production, the book focuses on analytics as an emerging synthesis of sophisticated methodology and large data systems used to guide economic decision-making in an increasingly complex business environment. DECON 2019 was organised by the University of Chieti-Pescara (Italy), the National Chengchi University of Taipei (Taiwan), and the University of Salamanca (Spain), and was held at the Escuela politécnica Superior de Ávila, Spain, from 26th to 28th June, 2019. Sponsored by IEEE Systems Man and Cybernetics Society, Spain Section Chapter, and IEEE Spain Section (Technical Co-Sponsor), IBM, Indra, Viewnext, Global Exchange, AEPIA-and-APPIA, with the funding supporting of the Junta de Castilla y León, Spain (ID: SA267P18-Project co-financed with FEDER funds)
This book constitutes three challenges that were held in conjunction with the 23rd International Conference on Medical Image Computing and Computer-Assisted Intervention, MICCAI 2020, in Lima, Peru, in October 2020*: the Anatomical Brain Barriers to Cancer Spread: Segmentation from CT and MR Images Challenge, the Learn2Reg Challenge, and the Thyroid Nodule Segmentation and Classification in Ultrasound Images Challenge. The 19 papers presented in this volume were carefully reviewed and selected form numerous submissions. The ABCs challenge aims to identify the best methods of segmenting brain structures that serve as barriers to the spread of brain cancers and structures to be spared from irradiation, for use in computer assisted target definition for glioma and radiotherapy plan optimization. The papers of the L2R challenge cover a wide spectrum of conventional and learning-based registration methods and often describe novel contributions. The main goal of the TN-SCUI challenge is to find automatic algorithms to accurately segment and classify the thyroid nodules in ultrasound images. *The challenges took place virtually due to the COVID-19 pandemic.
The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.
