Secrets of an Ad Pro

Secrets of an Ad Pro

Author: George A. Scott

Publisher: iUniverse

Published: 2001-09-07

Total Pages: 126

ISBN-13: 0595194192

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This real-world, money-making guide for anyone in or considering ad biz should also be required reading for anybody who depends upon advertising for success in business. With more than 35 years in big-time agencies and small, Scott pulls no punches. His behind-the-scenes stories as a creative director at DMB serving Cadillac (during its glory days), Kirch, Bendix and other big-name accounts are entertaining and instructive. It's the kind of book, you'll want to read a couple of times and keep close by for reference or reread after a particularly tough day at the office.


Unlocking the T-Code

Unlocking the T-Code

Author: George A Scott

Publisher: iUniverse

Published: 2005-06

Total Pages: 120

ISBN-13: 0595355706

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Crash course in what makes people tick This groundbreaking book from two unlikely collaborators presents the benefits of scientific discoveries in human nature to you in simple, everyday language with a touch of humor and engaging real life experiences. These benefits include: - How to discover your predetermined temperament and that of others - Understanding the roots of the human conflicts that plague us all - Ways to find new power and peace in dealing with people who bug you - How to rise above it all and see the world for what it really is With the proven information presented in this book, things will make sense to you that used to be a mystery. Very likely, you will experience a sense of calm and freedom once you see the beauty and wonder of how our human nature reflects the balance of powers in the universe-from the laws of physics and quantum mechanics to the ways that duality shapes our every experience on this earth. Learn how to improve your relationships, both personal and professional, with Unlocking the T-Code!


Blog, Inc.

Blog, Inc.

Author: Joy Deangdeelert Cho

Publisher: Chronicle Books

Published: 2012-09-19

Total Pages: 187

ISBN-13: 1452107203

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With roughly 95,000 blogs launched worldwide every 24 hours (BlogPulse), making a fledgling site stand out isn't easy. This authoritative handbook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger's block, attracting readers, and more. With a foreword from Grace Bonney of Design*Sponge plus expert interviews, this book will fine-tune what the next generation of bloggers shares with the world. Learn how to: - Design your site - Choose the right platform - Attract a fan base - Finance your blog - Maintain work/life balance - Manage comments - Find content inspiration - Overcome blogger's block - Choose the right ads - Develop a voice - Protect your work - Create a media kit - Leverage your social network - Take better photographs - Set up an affiliate program - Partner with sponsors - Build community - Go full-time with your blog - And more!


Mysteries and Secrets of the Masons

Mysteries and Secrets of the Masons

Author: Patricia Fanthorpe

Publisher: Dundurn

Published: 2006-05-13

Total Pages: 299

ISBN-13: 1459720571

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Our world is mysterious and conspiratorial. Networking is key - people who exercise power accept that success depends upon who you know. Some of these networks are obvious and visible, while others are hidden. Criminals and fundamentalist cults are sinister - but some secret societies help and guard us. There are wheels within wheels. Unsuspected power sources are interconnected. Concealed watchers and listeners monitor phones, emails, and the Internet. Knowledge is power - and secret knowledge is greater power. Masonry has many secrets. Signs, codes, ciphers, passwords, and symbols abound - for those who recognize their meanings. Masons are prominent throughout the world today in academic circles, armed services, police, government, commerce and industry, finance, and medicine. What are their aims and how important is their influence? Researchers believe some of Masonry's famous members have included Edward VIII, George VI, Franklin Delano Roosevelt, Harry S. Truman, General Douglas MacArthur, Gene Autry, and Virgil Grisson


SOE: The Scientific Secrets

SOE: The Scientific Secrets

Author: Fredric Boyce

Publisher: The History Press

Published: 2011-11-08

Total Pages: 283

ISBN-13: 0752475800

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The history of Special Operations Executive (SOE) seems to spring a never-ending run of surprises, and here are some more. This book explores the mysterious world of the tools SOE used for their missions of subversion and sabotage. An often grim reality is confronted that is more akin with the world of James Bond and Q's workshop than previously believed. Written by two scientists, one of whom served in the SOE and one who was tasked with clearing up after it was disbanded; their insider knowledge presents a clear account of the way in which SOE's inventors worked. From high explosive technology to chemical and biological devices; from the techniques of air supply to incendiarism; from camouflage to underwater warfare; and from radio communications to weaponry. SOE: The Scientific Secrets is a revelation about the tools that allowed the murky world of spying and spies to operate during wartime.