Secret Inland Empire
Secret Inland Empire

Author: Larry Burns

Publisher: Secret

Published: 2019-05

Total Pages: 0

ISBN-13: 9781681062044

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How did the first McDonald's perfect the taste that took over the globe? Where could you go to receive the first messages from Mars and probe photographs sent to NASA? And how did an hourly employee from the Inland Empire invent Flaming Hot Cheetos? You'll find the answers to these questions and so many more in Secret Inland Empire"š€š"a guide to all of the wildest, wackiest, and most wonderful places and people that make up the communities of Riverside and San Bernardino in Southern California. Take a tour of this wide-open frontier unlike any other, where the confident "I got this" ethos is alive and well. Did you know that almost all of the sweet dates we enjoy come from the eastern deserts of the Inland Empire? Or that Dr. June McCarroll redesigned highways here by adding the white line"š€š"the first mile by her own hand? It even gave rise to the first innovative power plant method that now lights up 90% of the world. Author and native Riversider Larry Burns brings an insider's perspective to unlocking the secrets of this eclectic and innovative region. From the beach, to the mountains, to the desert, you won't miss a thing with this unparalleled guide to this ambitious empire of communities.

Secret Oklahoma City: A Guide to the Weird, Wonderful, and Obscure
Secret Oklahoma City: A Guide to the Weird, Wonderful, and Obscure

Author: Jeff Provine

Publisher: Reedy Press LLC

Published: 2021-09-15

Total Pages: 361

ISBN-13: 1681063360

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Oklahoma City was called “A City Born Grown” after it went from a population of a handful at Oklahoma Depot to over 10,000 on its first day. Nobody seems to mention how the streets were laid crooked and took 80 years to fix by tearing up half of downtown and that two rival city governments aimed guns at one another until the Supreme Court sorted out who was in charge. And that was only its first six months! Secret Oklahoma City: A Guide to the Weird, Wonderful, and Obscure shares the places and stories that you won’t hear in History class, though you probably should! Learn about the Chinese Tunnels that housed hundreds of immigrant workers underground. Visit the Overholser Mansion and see if the lady of the house is still in, sixty years after her death! Gain new respect for animal heroes at the American Pigeon Museum. Find out what a giant milk bottle is doing on top of an old grocery store off 23rd. Speaking of groceries, did you know the grocery cart was invented on the south side of town? Or that the parking meter got its start in downtown Oklahoma City? Oklahoma farm kid-turned-professor Jeff Provine has spent more than a decade learning the lesserknown tales of OKC. Come with him on a tour of the unexpected side of Oklahoma City.

The Secret Language of Influence
The Secret Language of Influence

Author: Dan Seidman

Publisher: AMACOM

Published: 2012-04-11

Total Pages: 209

ISBN-13: 0814417272

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Spanning the use of storytelling, humor, emotion-evoking language, and questions that advance the sale, this entertaining and practical book demonstrates the power of words to break down resistance and incline buyers toward purchase. A few simple words--the right words--can transform an awkward sales call into a comfortable conversation and a resistant prospect into a happy customer, which is why author Dan Seidman teaches you to think of influence as something occurring at a level just below the buyer’s awareness. The Secret Language of Influence does this by explaining not only how to identify the right words--and which to avoid--but how to use strategic key words and phrases with different potential buyers. You’ll learn the best ways to approach buyers who are: motivated by benefits vs. problems (i.e., wanting to hear about the money they’ll save rather than the pain they’ll avoid); proactive vs. reactive; big picture vs. detail oriented; systems thinkers vs. creative minds; and those who are influenced by external feedback (testimonials, evidence) vs. internal factors (feelings, personal experiences, beliefs). Today’s buyer is savvy and all too familiar with traditional selling techniques, but great selling is invisible. By identifying different ways buyers are motivated, salespeople can quickly customize their conversations and lead prospects to a yes.

The Dreamt Land
The Dreamt Land

Author: Mark Arax

Publisher: Vintage

Published: 2019-05-21

Total Pages: 577

ISBN-13: 1101875216

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A vivid, searching journey into California's capture of water and soil—the epic story of a people's defiance of nature and the wonders, and ruin, it has wrought Mark Arax is from a family of Central Valley farmers, a writer with deep ties to the land who has watched the battles over water intensify even as California lurches from drought to flood and back again. In The Dreamt Land, he travels the state to explore the one-of-a-kind distribution system, built in the 1940s, '50s and '60s, that is straining to keep up with California's relentless growth. The Dreamt Land weaves reportage, history and memoir to confront the "Golden State" myth in riveting fashion. No other chronicler of the West has so deeply delved into the empires of agriculture that drink so much of the water. The nation's biggest farmers—the nut king, grape king and citrus queen—tell their story here for the first time. Arax, the native son, is persistent and tough as he treks from desert to delta, mountain to valley. What he finds is hard earned, awe-inspiring, tragic and revelatory. In the end, his compassion for the land becomes an elegy to the dream that created California and now threatens to undo it.

Battling the Inland Sea
Battling the Inland Sea

Author: Robert Kelley

Publisher: Univ of California Press

Published: 1989

Total Pages: 426

ISBN-13: 0520214285

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"Of late historians have become increasingly interested in the vast re-ordering of the environment involved in the creation of America. Nowhere was this more true than in the Sacramento Valley where re-ordering edged into folly. Battling the Inland Sea is a powerful evocation of the losses and gains involved in battling the mighty Sacramento River. But more than this, it is an exploration of the national will as it sought to rearrange nature herself with such mixed results. Here is history dealing with the most elemental forces of land, water and engineering as they are shaped by public policy. Here is the profound drama of value and symbol which occurs when Americans come into conflict with forces over which they can exercise, as Robert Kelley shows, only the most transitory and pyrrhic victories."—Kevin Starr, author of the Americans and the California Dream "Robert Kelley's research into the origins of California's first great flood control system has already helped to inform the shaping of the state's water laws. Now he opens up the benefits of that work for the average reader in a wonderfully clear and engaging story that manages, among other things, to show that water development in the United States hasn't been just a matter of engineering but a cultural and intellectual achievement as well."—William Kahrl, author of Water and Power "A vividly written narrative of one of the major transformations of the physical world we inhabit. Robert Kelley draws upon his rich store of learning and insight to set the struggles over the Sacramento Valley into a broad context. His book contains important lessons for those who would understand the American economy, environment, politics, or culture."—Daniel W. Howe, author of The Political Culture of the American Whigs

The Secret
The Secret

Author: Byron Preiss

Publisher: ibooks

Published: 2016-10-05

Total Pages: 1

ISBN-13:

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The tale begins over three-hundred years ago, when the Fair People—the goblins, fairies, dragons, and other fabled and fantastic creatures of a dozen lands—fled the Old World for the New, seeking haven from the ways of Man. With them came their precious jewels: diamonds, rubies, emeralds, pearls... But then the Fair People vanished, taking with them their twelve fabulous treasures. And they remained hidden until now... Across North America, these twelve treasures, over ten-thousand dollars in precious jewels, are buried. The key to finding each can be found within the twelve full color paintings and verses of The Secret. Yet The Secret is much more than that. At long last, you can learn not only the whereabouts of the Fair People's treasure, but also the modern forms and hiding places of their descendants: the Toll Trolls, Maitre D'eamons, Elf Alphas, Tupperwerewolves, Freudian Sylphs, Culture Vultures, West Ghosts and other delightful creatures in the world around us. The Secret is a field guide to them all. Many "armchair treasure hunt" books have been published over the years, most notably Masquerade (1979) by British artist Kit Williams. Masquerade promised a jewel-encrusted golden hare to the first person to unravel the riddle that Williams cleverly hid in his art. In 1982, while everyone in Britain was still madly digging up hedgerows and pastures in search of the golden hare, The Secret: A Treasure Hunt was published in America. The previous year, author and publisher Byron Preiss had traveled to 12 locations in the continental U.S. (and possibly Canada) to secretly bury a dozen ceramic casques. Each casque contained a small key that could be redeemed for one of 12 jewels Preiss kept in a safe deposit box in New York. The key to finding the casques was to match one of 12 paintings to one of 12 poetic verses, solve the resulting riddle, and start digging. Since 1982, only two of the 12 casques have been recovered. The first was located in Grant Park, Chicago, in 1984 by a group of students. The second was unearthed in 2004 in Cleveland by two members of the Quest4Treasure forum. Preiss was killed in an auto accident in the summer of 2005, but the hunt for his casques continues.

State of Resistance
State of Resistance

Author: Manuel Pastor

Publisher: The New Press

Published: 2018-04-03

Total Pages: 209

ISBN-13: 1620973308

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“Concise, clear and convincing. . . a vision for the country as a whole.” —James Fallows, The New York Times Book Review A leading sociologist's brilliant and revelatory argument that the future of politics, work, immigration, and more may be found in California Once upon a time, any mention of California triggered unpleasant reminders of Ronald Reagan and right-wing tax revolts, ballot propositions targeting undocumented immigrants, and racist policing that sparked two of the nation's most devastating riots. In fact, California confronted many of the challenges the rest of the country faces now—decades before the rest of us. Today, California is leading the way on addressing climate change, low-wage work, immigrant integration, overincarceration, and more. As white residents became a minority and job loss drove economic uncertainty, California had its own Trump moment twenty-five years ago, but has become increasingly blue over each of the last seven presidential elections. How did the Golden State manage to emerge from its unsavory past to become a bellwether for the rest of the country? Thirty years after Mike Davis's hellish depiction of California in City of Quartz, the award-winning sociologist Manuel Pastor guides us through a new and improved California, complete with lessons that the nation should heed. Inspiring and expertly researched, State of Resistance makes the case for honestly engaging racial anxiety in order to address our true economic and generational challenges, a renewed commitment to public investments, the cultivation of social movements and community organizing, and more.

Just Listen
Just Listen

Author: Mark Goulston

Publisher: AMACOM

Published: 2015-03-04

Total Pages: 272

ISBN-13: 081443648X

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Getting through to someone is a critical, fine art. Whether you are dealing with a harried colleague, a stressed-out client, or an insecure spouse, things will go from bad to worse if you can't break through emotional barricades and get your message thoroughly communicated and registered. Drawing on his experience as a psychiatrist, business consultant, and coach, author Mark Goulston combines his background with the latest scientific research to help you turn the “impossible” and “unreachable” people in their lives into allies, devoted customers, loyal colleagues, and lifetime friends. In Just Listen, Goulston provides simple yet powerful techniques you can use to really get through to people including how to: make a powerful and positive first impression; listen effectively; make even a total stranger (potential client) feel understood; talk an angry or aggressive person away from an instinctual, unproductive reaction and toward a more rational mindset; and achieve buy-in--the linchpin of all persuasion, negotiation, and sales. Whether they're coworkers, friends, strangers, or enemies, the first make-or-break step in persuading anyone to do anything is getting them to hear you out. The invaluable principles in Just Listen will get you through that first tough step with anyone. With this groundbreaking book, you will be able to master the fine but critical art of effective communication.