Search Engine Visibility is about designing, writing, and creating a web site primarily for a site's visitors, and helping them find what they are searching for via the major search engines, directories, and industry-related sites. This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs. It includes up-to-date information on new developments such as blogs, video and podcasts, web applications and more.
Global Search Engine Optimization: Fine-Tuning Your International Search Engine Results by Anne F. Kennedy and Kristján Már Hauksson is a SEMPO (Search Engine Marketing Professionals Organization) recommended read. Use search to reach all your best customers—worldwide! Don’t settle for U.S.-only, English-only search marketing: master global search marketing, and reach all your most profitable customers and prospects—wherever they are! Leading global search experts Anne Kennedy and Kristján Már Hauksson identify all the challenges associated with global search marketing, and offer proven solutions for every key issue, from culture and communication to technology and law. Discover surprising local differences in how people search, craft online marketing campaigns that reflect local cultures, and learn how to profit from tools and social platforms most North American marketers have never even heard of! ANNE F. KENNEDY, founder and managing partner of Beyond Ink, provides search engine marketing to companies worldwide. After providing search engine consulting to hundreds of companies—including Hearst Newspapers, Philips Lifeline, and Dunkin’ Donuts—and launching dotcoms Zillow and Avvo online, she formed an international online marketing consortium with Nordic eMarketing in Reykjavik, London, Stockholm, Rome, and Beijing. Anne was a founding member of the board of directors for Helium.com, acquired by publishing giant R.R. Donnelly in 2011. KRISTJÁN MÁR HAUKSSON has developed search marketing solutions since 1999. Hauksson’s company, Nordic eMarketing, specializes in multilingual online communications, organic SEO, and search marketing in verticals such as tourism, finance, government, and pharmaceuticals. Kristján founded Iceland’s SEO/SEM forum, is on the board of SEMPO, and organizes the annual Reykjavik Internet Marketing Conference. You’ll Learn How To: • Build cost-effective campaigns that leverage commonalities in global search markets • Choose the right search media for each market—including markets Google doesn’t dominate • Achieve higher rankings in search engines around the world • Organize effective global pay-per-click campaigns • Search-optimize online PR and other content • Craft mobile sites and apps for international audiences • Use web analytics to track KPIs in multilingual/multicultural campaigns • Find the best non-U.S. information resources for better search marketing • Prepare for the future of global search INCLUDES SPECIFIC SOLUTIONS & RECOMMENDATIONS FOR: • Brazil • China, Hong Kong, Taiwan • France • Germany • India • Italy • Japan • Mexico • Middle East • North Africa • French-speaking Canada • Russia • Nordic countries • Singapore • South Korea • Spain • Spanish-speaking South America • The Netherlands • United Kingdom
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Search Engines: Information Retrieval in Practice is ideal for introductory information retrieval courses at the undergraduate and graduate level in computer science, information science and computer engineering departments. It is also a valuable tool for search engine and information retrieval professionals. Written by a leader in the field of information retrieval, Search Engines: Information Retrieval in Practice , is designed to give undergraduate students the understanding and tools they need to evaluate, compare and modify search engines. Coverage of the underlying IR and mathematical models reinforce key concepts. The book’s numerous programming exercises make extensive use of Galago, a Java-based open source search engine.
Run a Profitable Google AdWords Campaign Reach millions of targeted new customers at the precise moment they're looking for the products and services you're selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. You'll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign! Create strategic groups of ads and keywords Understand Google's Quality Score ad ranking system and quality-based bidding Use the keyword tool to your advantage Develop a successful bidding strategy Write, test, and refine winning ads Filter out inappropriate prospects Expand proven ad campaigns Measure success using Google Analytics and other methods Increase conversion rates
This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers, SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites. Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions.
Describing both the practical details of interest to students and the high-level concepts and abstractions highlighted by faculty, The Tao of Computing, Second Edition presents a comprehensive introduction to computers and computer technology. This edition updates its popular predecessor with new research exercises and expanded discussion questions. It uses a question-and-answer format to provide thoughtful answers to the many practical questions that students have about computing. Among the questions answered, the book explains: What capabilities computers have in helping people solve problems and what limitations need to be considered Why machines act the way they do What is involved in getting computers to interact with networks The book offers a down-to-earth overview of fundamental computer fluency topics, from the basics of how a computer is organized and an overview of operating systems to a description of how the Internet works. The second edition describes new technological advances including social media applications and RSS feeds.
How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it's done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of search engine optimization (SEO) theory, the importance of keyword strategy, and how to avoid and remedy search engine traps. You'll also learn about search engine marketing (SEM) practices, such as Google AdWords, and how you can use social networking to increase your visibility. Ideal for web developers, savvy marketers, webmasters, and anyone else interested in SEO, this book serves not only as an SEO tutorial, but also as a reference for implementing effective SEO techniques. Create compelling sites with SEO that can stand the test of time Optimize your site for Google, Yahoo!, Microsoft's Bing, as well as search engines used in different parts of the world Conduct keyword research to find the best terms to reach your audience--and the related terms they'll respond to Learn what makes search engines tick by utilizing custom scripts Analyze your site to see how it measures up to the competition
Search engine optimization (SEO) is not only the job of the marketing department. It must be considered from a web site's inception and throughout its lifetime by you, the web site developer. Making changes to the architecture of a web site and modifying presentation techniques can dramatically increase search engine rankings and traffic levels. Written for the ASP.NET developer or tech-savvy marketer, this unique reference provides techniques for creating and maintaining web sites optimized for search engines. You'll discover how to facilitate the indexing of your site, as well as how to leverage specific technologies and services for site promotion. You will understand the role of web site architecture in search engine optimization and explore various topics therein. Knowing this will help you to develop a site that achieves great search engine rankings. What you will learn from this book Understand the criteria that influence search engine rankings Create keyword-rich URLs using ASP.NET, ISAPI_Rewrite, and UrlRewriter.NET Use HTTP Headers to properly indicate the status of web documents Create optimized content and cope with duplicate content effectively Avoid being the victim of black hat SEO techniques Understand and implement geo-targeting and cloaking Use site maps effectively—for users as well as search engines SEO enhancements that can easily be applied to an existing web site Build a search engine–friendly e-commerce catalog Who this book is for This book is for ASP.NET developers who need to incorporate search engine optimization principles into their web applications, as well as marketers who want to gain a better understanding of the technologies involved in search engine marketing. Enhance Your Knowledge Advance Your Career Wrox Professional guides are planned and written by working programmers to meet the real-world needs of programmers, developers, and IT professionals. Focused and relevant, they address the issues technology professionals face every day. They provide examples, practical solutions, and expert education in new technologies, all designed to help programmers do a better job.
Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Recognize how changes to your site can confuse search engines Learn to build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides. "SEO expertise is a core need for today’s online businesses. Written by some of the top SEO practitioners out there, this book can teach you what you need to know for your online business." —Tony Hsieh, CEO of Zappos.com, Inc., author of New York Times bestseller Delivering Happiness
"AI: Teach Me How to Write a Book - 2nd Edition" is a comprehensive guide designed for writers at all levels to harness the capabilities of Artificial Intelligence in creative writing. This book offers a deep dive into the integration of AI tools with traditional writing practices, aimed at enhancing creativity, improving narrative structure, and optimizing the writing process across various genres. Key Features AI Tools and Techniques: The book introduces readers to a variety of AI tools that can assist in plot generation, character development, and emotional depth. It discusses how these tools can serve as co-creators, helping you, the writer, to generate ideas, overcome creative blocks, and refine their narratives. Practical Application: Each chapter is structured to provide actionable advice on how to apply AI in real-world writing scenarios. This includes prompts, how-to guides, and step-by-step instructions on getting AI to collaborate in everything from drafting dialogues to world-building. Genre-Specific Writing Assistance: The content is tailored to address the specific needs of different genres, including science fiction, fantasy, romance, and historical fiction, ensuring that the guidance is relevant and applicable to a your specific field. Balancing AI and Human Creativity: A significant focus is placed on maintaining your voice in control and ensuring that AI complements rather than overrides the human creative process. This is crucial if you are concern about the authenticity and originality of your work. Ethical Considerations: The book also explores the ethical implications of using AI in writing, discussing topics like authorship, originality, and the responsible use of AI tools. Structure The publication, 600+ long, is divided into several key sections, each focusing on different aspects of AI-assisted writing: Introduction to AI in Writing: This part covers the basics of AI technologies and sets the stage for their application in creative writing. Developing Characters and Plot with AI: Detailed chapters discuss how AI can aid in developing complex characters and intricate plots, with tools for emotional analysis and dynamic storytelling. Enhancing Dialogue and Narrative: The book offers strategies for using AI to craft realistic dialogue and maintain narrative coherence, providing examples of how AI can enhance narrative depth and reader engagement. World-Building: Extensive guidelines on using AI to create vivid, immersive worlds, especially in genres like fantasy and science fiction where detailed world-building is pivotal. Specialized Applications: Separate areas of the book address the use of AI in specific genres, providing tailored advice for crafting genre-specific narratives and character archetypes. Practical Exercises and Prompts: Throughout the book, readers are encouraged to engage with practical exercises and AI-generated prompts to practice the skills discussed. In few words The publication concludes with a look at the future of AI in writing, discussing upcoming trends and how you can stay ahead of the curve. It emphasizes continuous learning and adaptation, encouraging us to evolve with technology while staying true to their creative vision. "AI: Teach Me How to Write a Book - 2nd Edition" is ideal for aspiring and experienced writers like you, interested in integrating technology into their creative process. It is also useful for educators and students in creative writing courses seeking to understand the intersection of technology and literature. This detailed guide combines theoretical insights with practical advice, making it a valuable resource for anyone looking to explore the possibilities of AI in enhancing the art of writing.
