When we look at the cultural public sphere through the lens of digitalization, a paradoxical picture emerges: the cultural public sphere is simultaneously exploding and imploding; the most essential objectives of the Enlightenment have been attained and yet are in danger; platforms and algorithms are vehicles both for self-determination and for heteronomy. Long-standing values from the Enlightenment values and new realities, the citizen and the consumer, rational systems of humans and machines alike are separate and yet at the same time inextricable from each other in this picture.
This open access volume reveals the hidden power of the script we read in and how it shapes and drives our minds, ways of thinking, and cultures. Expanding on the Linguistic Relativity Hypothesis (i.e., the idea that language affects the way we think), this volume proposes the “Script Relativity Hypothesis” (i.e., the idea that the script in which we read affects the way we think) by offering a unique perspective on the effect of script (alphabets, morphosyllabaries, or multi-scripts) on our attention, perception, and problem-solving. Once we become literate, fundamental changes occur in our brain circuitry to accommodate the new demand for resources. The powerful effects of literacy have been demonstrated by research on literate versus illiterate individuals, as well as cross-scriptal transfer, indicating that literate brain networks function differently, depending on the script being read. This book identifies the locus of differences between the Chinese, Japanese, and Koreans, and between the East and the West, as the neural underpinnings of literacy. To support the “Script Relativity Hypothesis”, it reviews a vast corpus of empirical studies, including anthropological accounts of human civilization, social psychology, cognitive psychology, neuropsychology, applied linguistics, second language studies, and cross-cultural communication. It also discusses the impact of reading from screens in the digital age, as well as the impact of bi-script or multi-script use, which is a growing trend around the globe. As a result, our minds, ways of thinking, and cultures are now growing closer together, not farther apart.
Professor Belsey explains the views of recent theorists, including Jean-François Lyotard, Judith Butler and Slavoj Zizek, in order to take issue with their accounts of what it is to be human.
With scripting, computer programming becomes integral to the digital design process. It provides unique opportunities for innovation, enabling the designer to customise the software around their own predilections and modes of working. It liberates the designer by automating many routine aspects and repetitive activities of the design process, freeing-up the designer to spend more time on design thinking. Software that is modified through scripting offers a range of speculations that are not possible using the software only as the manufacturers intended it to be used. There are also significant economic benefits to automating routines and coupling them with emerging digital fabrication technologies, as time is saved at the front-end and new file-to-factory protocols can be taken advantage of. Most significantly perhaps, scripting as a computing program overlay enables the tool user (designer) to become the new tool maker (software engineer). Though scripting is not new to design, it is only recently that it has started to be regarded as integral to the designer's skill set rather than a technical speciality. Many designers are now aware of its potential, but remain hesitant. This book treats scripting not only as a technical challenge, requiring clear description, guidance and training, but also, and more crucially, answers the question as to why designers should script in the first place, and what the cultural and theoretical implications are. This book: Investigates the application of scripting for productivity, experimentation and design speculation. Offers detailed exploration of the scripting of Gaudí's final realised design for the Sagrada Família, leading to file-to-factory digital fabrication. Features projects and commentary from over 30 contemporary scripting leaders, including Evan Douglis, Marc Fornes, Sawako Kaijima, Achim Menges, Neri Oxman, Casey Reas and Hugh Whitehead of Foster + Partners.
In Scripted Affects, Branded Selves, Gabriella Lukács analyzes the development of a new primetime serial called “trendy drama” as the Japanese television industry’s ingenious response to market fragmentation. Much like the HBO hit Sex and the City, trendy dramas feature well-heeled young sophisticates enjoying consumer-oriented lifestyles while managing their unruly love lives. Integrating a political-economic analysis of television production with reception research, Lukács suggests that the trendy drama marked a shift in the Japanese television industry from offering story-driven entertainment to producing lifestyle-oriented programming. She interprets the new televisual preoccupation with consumer trends not as a sign of the medium’s downfall, but as a savvy strategy to appeal to viewers who increasingly demand entertainment that feels more personal than mass-produced fare. After all, what the producers of trendy dramas realized in the late 1980s was that taste and lifestyle were sources of identification that could be manipulated to satisfy mass and niche demands more easily than could conventional marketing criteria such as generation or gender. Lukács argues that by capitalizing on the semantic fluidity of the notion of lifestyle, commercial television networks were capable of uniting viewers into new affective alliances that, in turn, helped them bury anxieties over changing class relations in the wake of the prolonged economic recession.
From The Real Housewives of Atlanta to Flavor of Love, reality shows with predominantly black casts have often been criticized for their negative representation of African American women as loud, angry, and violent. Yet even as these programs appear to be rehashing old stereotypes of black women, the critiques of them are arguably problematic in their own way, as the notion of “respectability” has historically been used to police black women’s behaviors. The first book of scholarship devoted to the issue of how black women are depicted on reality television, Real Sister offers an even-handed consideration of the genre. The book’s ten contributors—black female scholars from a variety of disciplines—provide a wide range of perspectives, while considering everything from Basketball Wives to Say Yes to the Dress. As regular viewers of reality television, these scholars are able to note ways in which the genre presents positive images of black womanhood, even as they catalog a litany of stereotypes about race, class, and gender that it tends to reinforce. Rather than simply dismissing reality television as “trash,” this collection takes the genre seriously, as an important touchstone in ongoing cultural debates about what constitutes “trashiness” and “respectability.” Written in an accessible style that will appeal to reality TV fans both inside and outside of academia, Real Sister thus seeks to inspire a more nuanced, thoughtful conversation about the genre’s representations and their effects on the black community.
An inside look at a "no-excuses" charter school that reveals this educational model’s strengths and weaknesses, and how its approach shapes students Silent, single-file lines. Detention for putting a head on a desk. Rules for how to dress, how to applaud, how to complete homework. Walk into some of the most acclaimed urban schools today and you will find similar recipes of behavior, designed to support student achievement. But what do these “scripts” accomplish? Immersing readers inside a “no-excuses” charter school, Scripting the Moves offers a telling window into an expanding model of urban education reform. Through interviews with students, teachers, administrators, and parents, and analysis of documents and data, Joanne Golann reveals that such schools actually dictate too rigid a level of social control for both teachers and their predominantly low-income Black and Latino students. Despite good intentions, scripts constrain the development of important interactional skills and reproduce some of the very inequities they mean to disrupt. Golann presents a fascinating, sometimes painful, account of how no-excuses schools use scripts to regulate students and teachers. She shows why scripts were adopted, what purposes they serve, and where they fall short. What emerges is a complicated story of the benefits of scripts, but also their limitations, in cultivating the tools students need to navigate college and other complex social institutions—tools such as flexibility, initiative, and ease with adults. Contrasting scripts with tools, Golann raises essential questions about what constitutes cultural capital—and how this capital might be effectively taught. Illuminating and accessible, Scripting the Moves delves into the troubling realities behind current education reform and reenvisions what it takes to prepare students for long-term success.
The ubiquity of computation in daily life has had decisive influence on the imaginative aspects of tourism. Online knowledge of the world is readily available through mapping services, social media, travel blogs, and online reviews. From booking and Googling, to posting and reminiscing: all stages of one’s trip can be guided and augmented by increasingly connective, personalized, and optimized algorithmic systems. In the face of this informational abundance, hypermediated tourism is fixated on access to authenticity. Peer to peer accommodation offers tourists a chance to "live like a local." Professional bloggers instruct not just on where, but on how to travel. Review websites aggregate the feedback of millions into "objective," data-driven authentication of destinations. And virtual technologies take users to places they could not dream of reaching physically. Based on a comparative ethnography of touristic blogs and vlogs, review websites, and video game environments, Scripted Journeys presents a critical analysis of touristic practice in digital ecologies. This hypermediated tourism engages technology as a harbinger of self-possession and waywardness, yet produces its own forms of digital dependence. The resulting "scripted journeys" internalize a tension between authenticity as autonomy and control, and the implicit compliance of making use of technological extensions.
A philosophical argument that rationality is based on, or produced from, difference, and is not only worth retaining but necessary in a culturally diverse world.
In Scripting Jesus, Michael White, famed scholar of early Christian history, reveals how the gospel stories of Jesus were never meant to be straightforward historical accounts, but rather were scripted and honed as performance pieces for four different audiences with four different theological agendas. As he did as a featured presenter in two award-winning PBS Frontline documentaries (“From Jesus to Christ” and “Apocalypse!”), White engagingly explains the significance of some lesser-known aspects of The New Testament; in this case, the development of the stories of Jesus—including how the gospel writers differed from one another on facts, points of view, and goals. Readers of Elaine Pagels, Marcus Borg, John Dominic Crossan, and Bart Ehrman will find much to ponder in Scripting Jesus.
