Scrappy Women in Business
Scrappy Women in Business

Author: Kimberly Wiefling

Publisher: Happy About

Published: 2010

Total Pages: 211

ISBN-13: 1600051863

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Authors: Julie Castro Abrams, Carole Amos, Eldette Davie, Hannah Kain, Mai-Huong Le, Sue Lebeck, Terrie Mui, Pat Obuchowski, Yuko Shibata, Nathalie Udo, Betty Jo Waxman Although some people make it look easy, the reality is that the path to success is often convoluted and messy. It's tempting to believe that the professionals surrounding us somehow have their act completely together while we lurch fitfully onward, but the real story is often much more complicated and chaotic. This refreshingly honest book provides welcome reassurance for every businesswoman who's ever wondered, ""Is it me, or has the whole rest of the company gone nuts?!"" Each chapter is a fascinating description of one woman's unlikely journey, and every story is teeming with personal insights and practical tips to encourage you along the way toward your own goals and dreams. The human side of each achiever comes alive as she shares her challenges, choices and achievements in a ""just between us"" tone that educates as it entertains. If you've ever had ""one of those days"" where your co-workers seemed to grow horns or you were tempted to sink into the icy couch of despair--you are not alone! Once in a while we need to take a well-deserved break. Reading even just one chapter from 'Scrappy Business Women' will refresh your spirit and invigorate you for the next sprint. If you're a seasoned professional, you'll see your own journey reflected in those of these women. And if you're just starting out on your professional journey, the wisdom in this guide will save you a whole lot of time and aggravation! Share your own story at the ScrappyWomen.Biz website, which grew out of this 'gal pal' project. Your story, and those of enterprising, determined women like you, will help this collection grow from a trickle of wisdom into a fountain of inspiration from which millions of women will drink, and ultimately a platform from which they gain the courage to leap boldly into their own futures. Please visit and add your story to ours so that, drop by drop, we grow this tiny stream into an ocean of wisdom. Stay Scrappy!

Get Scrappy
Get Scrappy

Author: Nick Westergaard

Publisher: AMACOM

Published: 2016-05-02

Total Pages: 247

ISBN-13: 081443732X

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Marketing is changing rapidly, so sometimes it’s hard to keep up. Don’t get frustrated, get scrappy. It’s an exciting time to be in marketing, with an array of equalizing platforms from the Internet to social media to content marketing, that have reset the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on tighter budgets than ever before. In Get Scrappy, chief brand strategist Nick Westergaard weaves hacks, tips, and idea starters together to provide a plan of attack for businesses of any size to: Demystify digital marketing in a way that makes sense for your business Do more with less Build a strong brand with something to say Create relevant and engaging content for your social media platforms Spark dialogue with your community of customers Measure what matter The result will be a reliable, repeatable system for building your brand, creating engaging content, and growing your community of customers. Don’t wait for marketing to reinvent itself. Instead, proactively reinvent your company’s marketing to maximize its reach!

The End of White Politics
The End of White Politics

Author: Zerlina Maxwell

Publisher: Legacy Lit

Published: 2020-07-07

Total Pages: 162

ISBN-13: 0306873591

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An MSNBC political analyst and former Hillary Clinton staffer examines the past and present problems of the Left—and makes a compelling case for how to take back our government and secure a better future for America. In the entire history of the United States of America, we've never elected a woman as our president. And we've only had one president who was not a white man. After working on two presidential campaigns (for Barack Obama and Hillary Clinton), MSNBC political analyst and SiriusXM host Zerlina Maxwell gained first-hand knowledge of everything liberals have been doing right over the past few elections-and everything they are still doing wrong. Ultimately, these errors worked in President Donald Trump's favor in 2016; he effectively ran a campaign on white identity politics, successfully tapping into white male angst and resistance. In 2020, after the Democratic Party's most historically diverse pool of presidential candidates finally dwindled down to Joe Biden, once again an older white man, Maxwell has posed the ultimate question: what now, liberals? Fueled by Maxwell's trademark wit and candor, The End of White Politics dismantles the past and present problems of the Left, challenging everyone from scrappy, young "Bernie Bros" to seasoned power players in the "Billionaire Boys' Club." No topic is taboo; whether tackling the white privilege that enabled Mayor Pete Buttigieg's presidential run, the controversial #HashtagActivism of the Millennial generation, the massive individual donations that sway politicians toward maintaining the status quo of income inequality, or the lingering racism that debilitated some Democratic presidential contenders and cut their promising campaigns short, Maxwell pulls no punches in her fierce critique. However, underlying all of these individual issues, Maxwell argues that it's the "liberal-minded" party's struggle to engage women and communities of color-and its preoccupation with catering to the white, male working class—that threatens to be its most lethal shortfall. The times—and the demographics—are changing, and in order for progressive politics to prevail, we must acknowledge our shortcomings, take ownership of our flaws, and do everything in our power to level the playing field for all Americans. The End of White Politics shows exactly how and why progressives can lean into identity politics, empowering marginalized groups, and uniting under a common vision that will benefit us all. ***TIME, 100 Must-Read Books of 2020!*** "Witty and piercing." —TIME

Longshot
Longshot

Author: Zach Graumann

Publisher: BenBella Books

Published: 2022-05-24

Total Pages: 217

ISBN-13: 1637740387

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In Longshot, Andrew Yang’s campaign manager takes you on a tour through the ups, the downs, and the math of Yang’s 2020 campaign for president, and shares the playbook his team used to navigate the attention economy. Andrew Yang did not win the 2020 Democratic primary, let alone the presidency of the United States. But chances are you know who Andrew Yang is, and you may well be part of the 75 percent of Americans who now support Universal Basic Income—both facts that would have seemed beyond unlikely at the start of Yang’s campaign. That campaign was helmed by Zach Graumann: entrepreneur, marketing expert, and, at the time, political nonentity. In fact, when Graumann joined Yang 2020, no one on the team was an expert in campaigning, but they all shared a fervent desire to change the future. Yet, despite that inexperience, by the time Yang dropped out of the race in early 2020, he’d not only outlasted six senators, four governors, and three members of Congress, he’d become one of the most recognizable, popular political figures in the country. Now, for the first time, Graumann tells the story of how Yang went from nobody to national presence, breathing life into the behind-the-scenes antics of the unusual campaign that started a movement. In the process, he demystifies the world of political campaigns and provides takeaways that will help not only the next generation of campaign managers, but anyone who wants to break into a new industry—or stand out in their current one. A book for everyone from members of the Yang Gang who want the inside story to businesspeople looking for self-improvement to anyone who has ever had a dream that felt bigger than they were, Longshot reminds you that sometimes, longshots aren’t quite as long as you think.

A Quilting Life
A Quilting Life

Author: Sherri McConnell

Publisher: C&T Publishing Inc

Published: 2013-02-12

Total Pages: 84

ISBN-13: 1607056607

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“With its diverse selection of fabrics and designs, A Quilting Life is a fine pick for any quilter looking to produce family-oriented keepsake results.” —The Needlecraft Shelf Bring the handmade tradition home with these charming quilts and home accessories. Inspired by a grandmother who loved to sew for her family, quilter and blogger Sherri McConnell gives traditional patterns like hexagons, stars, snowballs, and Dresden Plates a new look featuring fabrics by some of today’s most popular designers. Nineteen cozy projects include pillows, tote bags, table runners, and larger quilts—quick and easy designs that make great gifts. “Sherri’s book is a treasure! It’s full of fun and straight-forward patterns for quilts, table toppers, pillows, bags and more—all the goodies to make a cozy home.” —Thimbleanna “Would you like the opportunity to make tomorrow’s heirlooms in today’s vast selection of prints? . . . If so, this could be the reference book that will get you started. There are 19 projects, mainly focusing on handmade household items but including some larger quilts too.” —Fabrications Quilting for You “Beautiful inspiration if you are a seasoned quilter, but also a great resource with clear and in some cases, simple patterns for newbies as well.” —Diary of a Quilter “Color photos of finished needlework projects accompany step-by-step diagrams and assembly patterns, while at-a-glance sidebars covering materials and cutting allow needleworkers to gauge the complexity of each project.” —The Needlecraft Shelf

Scrappy Little Nobody
Scrappy Little Nobody

Author: Anna Kendrick

Publisher: Simon and Schuster

Published: 2016-11-15

Total Pages: 304

ISBN-13: 1501117238

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The New York Times bestselling collection of humorous autobiographical essays by the Academy Award nominated actress and star of Up in the Air and Pitch Perfect. Even before she made a name for herself on the silver screen starring in films like Pitch Perfect, Up in the Air, Twilight, and Into the Woods, Anna Kendrick was unusually small, weird, and “10 percent defiant.” At the ripe age of thirteen, she had already resolved to “keep the crazy inside my head where it belonged. Forever. But here’s the thing about crazy: It. Wants. Out.” In Scrappy Little Nobody, she invites readers inside her brain, sharing extraordinary and charmingly ordinary stories with candor and winningly wry observations. With her razor-sharp wit, Anna recounts the absurdities she’s experienced on her way to and from the heart of pop culture as only she can—from her unusual path to the performing arts (Vanilla Ice and baggy neon pants may have played a role) to her double life as a middle-school student who also starred on Broadway to her initial “dating experiments” (including only liking boys who didn’t like her back) to reviewing a binder full of butt doubles to her struggle to live like an adult woman instead of a perpetual “man-child.” Enter Anna’s world and follow her rise from “scrappy little nobody” to somebody who dazzles on the stage, the screen, and now the page—with an electric, singular voice, at once familiar and surprising, sharp and sweet, funny and serious (well, not that serious).

Devil's Bargain
Devil's Bargain

Author: Joshua Green

Publisher: Penguin

Published: 2017-07-18

Total Pages: 306

ISBN-13: 0735225036

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The instant #1 New York Times bestseller. From the reporter who was there at the very beginning comes the revealing inside story of the partnership between Steve Bannon and Donald Trump—the key to understanding the rise of the alt-right, the fall of Hillary Clinton, and the hidden forces that drove the greatest upset in American political history. Based on dozens of interviews conducted over six years, Green spins the master narrative of the 2016 campaign from its origins in the far fringes of right-wing politics and reality television to its culmination inside Trump’s penthouse on election night. The shocking elevation of Bannon to head Trump’s flagging presidential campaign on August 17, 2016, hit political Washington like a thunderclap and seemed to signal the meltdown of the Republican Party. Bannon was a bomb-throwing pugilist who’d never run a campaign and was despised by Democrats and Republicans alike. Yet Bannon’s hard-edged ethno-nationalism and his elaborate, years-long plot to destroy Hillary Clinton paved the way for Trump’s unlikely victory. Trump became the avatar of a dark but powerful worldview that dominated the airwaves and spoke to voters whom others couldn’t see. Trump’s campaign was the final phase of a populist insurgency that had been building up in America for years, and Bannon, its inscrutable mastermind, believed it was the culmination of a hard-right global uprising that would change the world. Any study of Trump’s rise to the presidency is unavoidably a study of Bannon. Devil’s Bargain is a tour-de-force telling of the remarkable confluence of circumstances that decided the election, many of them orchestrated by Bannon and his allies, who really did plot a vast, right-wing conspiracy to stop Clinton. To understand Trump's extraordinary rise and Clinton’s fall, you have to weave Trump’s story together with Bannon’s, or else it doesn't make sense.

The War Room
The War Room

Author: Warren Kinsella

Publisher: Dundurn

Published: 2007-10-04

Total Pages: 306

ISBN-13: 1550027468

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Using personal anecdotes, practical wisdom, historical examples, and humour, Kinsella reveals what it takes to survive challenges not just in politics but in any kind of business.

Campaign Widows
Campaign Widows

Author: Aimee Agresti

Publisher: Harlequin

Published: 2018-05-22

Total Pages: 364

ISBN-13: 1488032874

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It’s an election season gone wild in this “irresistible” (Cosmopolitan) and “whip-smart” (Us Weekly) novel about a delicious cast of characters who forge an unlikely friendship while their significant others are out on the campaign trail. Cady Davenport is living the American dream… At least she’s supposed to be. She’s in a new city, with a new job and even a new fiancé. But when her husband-to-be hits the road for the upcoming presidential election, Cady realizes she’s on her own—and that her dream life might not be all she’d imagined. Until she finds herself thrust straight into the heart of the most influential inner circle in Washington, DC: the campaign widows. As friends, they’re an unlikely group—a fabulous Georgetown doyenne; a speechwriter turned mommy blogger; an artsy website editor; and a First Lady Hopeful who’s not convinced she wants the job. But they share one undeniable bond: their spouses are all out on the trail during a hotly contested election season. Cady is unsure of her place in their illustrious group, but with the pressures of the unprecedented election mounting, the widows’ worlds keep turning—faster than ever—as they hold down the fort while running companies, raising babies, racking up page views and even reinventing themselves. And their friendship might be just what Cady needs to find the strength to pursue her own happiness.