Schoolio
Schoolio

Author: Penny Lee

Publisher: FriesenPress

Published: 2013

Total Pages: 74

ISBN-13: 1460205685

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Schoolio: pets, projects and pandemonium is pure edutainment for intermediate readers and parents who enjoy reading to their children. In this three part story, Katie, Islay and Gauge learn from, engage in, and are impacted by their surroundings. Come along and share in their adventures in school and out of school. You will be thoroughly entertained. Islay's pet lizards cause chaos and hilarity in her classroom during Show and Tell. Katie is challenged by a science project and becomes intrigued with the idea of flowering up her neighbourhood in order to attract ruby-throated hummingbirds. Pandemonium ensues at Echo Lake during the summer holidays when Gauge sets out to prove that his sister hadn't lied when she said she saw a minnow that was thirty centimetres long. Schoolio will make you smile, instill you with interesting information and help you grow in love with life. You will be moved to get out there and explore the fascinating world around you with your eyes wide open and your ear to the ground.

Content and Copywriting
Content and Copywriting

Author: Margo Berman

Publisher: John Wiley & Sons

Published: 2024-09-30

Total Pages: 548

ISBN-13: 1119866502

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Learn to create powerful, strategic copy for multiple channels, platforms, and storytelling templates Today, just writing strong content or catchy copy isn’t enough. You must also know how to create gripping messages and interactive engagement. Content and Copywriting: The Complete Toolkit for Strategic Marketing is your one-stop resource to sharpen your skills and explore innovative methods to reach your audience. This comprehensive real-world guide helps you create content for any device and consumer touchpoint by seamlessly integrating social media writing and advertising copywriting. As an award-winning copywriter, producer/director, and professor, Margo Berman explains conceptual strategies and writing techniques to develop dynamic copy for a wide range of traditional and emerging media. This step-by-step approach offers specific instructions for writing websites, blogs, social media, direct mail, product packaging, viral marketing, radio, television, and videos. This work also analyzes immersive, experiential, augmented, mixed, and virtual reality content, then presents tips to maximize results. This updated and expanded second edition contains dozens of new TV and radio storyboards and scripts, charts and infographics, templates and writing tips, exercises and examples, terminology lists, plus over 100 new images of innovative marketing campaigns. It also covers shareable content, digital storytelling, headline and slogan techniques, and interactive experiences. In addition, there is a valuable section with skill-building resources, references, and suggested readings. Featuring an extensive collection of innovative visual examples, content writing templates, and teaching and learning resources, Content and Copywriting: The Complete Toolkit for Strategic Marketing is the ideal textbook for undergraduate courses in advertising, communications, public relations, and integrated marketing, and an invaluable reference for graduate students and professionals alike.