Develops scenario planning methods in ways that link scenario analysis to improved decision making, engage time-poor senior decision makers, attenuate decision makers’ tendency to deflect responsibility for bleak, negative scenario outcomes, and enhance causal analysis within scenario-storyline development. What if? Two of the most powerful – and frightening – words in business. Almost as bad as “I didn’t see that coming.” Some things that transform the marketplace overnight come from nowhere. Some things that create potentially critical under-performance are genuinely unforeseeable. Sometimes it is impossible to predict how a change in an organizational strategy will play out. Some things and sometimes – but not many and not often. Decision makers in organizations face more-and-more complex and ambiguous problems that need to be addressed under time pressure - and the need for practical decision support has become essential. The range of methods in this book will enable you to be prepared, proactive and resilient no matter what the future brings. Based on up-to-date academic research and years of application and iteration in the real world, this book, illustrated with examples of the value delivered in Europe, Australia and the Middle East, will transfer practical skills in scenario thinking using step-by-step instructions. This thoroughly revised and expanded second edition introduces these new approaches in detail, with clear guidelines and examples to enable the reader to select and implement the most appropriate scenario method to suit the issue at hand – considering the timeframe for its investigation, the resources available and the outcomes expected.
In a world characterized by increasing complexity and volatility, managers must be able to flexibly adapt their strategies to changing environmental conditions. Traditional strategic management frameworks often fail in this context. Therefore, we present "scenario-based strategic planning" as a framework for strategic management in an uncertain world. Previous approaches to scenario planning were complex and focused on the long term, but the approach developed by Roland Berger and the Center for Strategy and Scenario Planning at HHL Leipzig Graduate School of Management is different. By designing appropriate tools and integrating scenario planning into strategic planning, we have made our approach less complex and easier for firms to apply. We illustrate the approach with examples from different industries.
The primary objective of the book is to provide decisionmakers the insight and means to apply this technique in changing the way they think about and plan for the future. Scenario-based strategy both confronts and deals with uncertainty and leads to a strategy that is focused but resilient, specific but flexible. The handbook guides readers step by step through the sequence and intricacies of a scenario project and the subsequent strategic decision-making. It explains what scenarios are and are not, when they are needed, as well as their uses and benefits. It also deals with cultural and organizational changes that an organization must undertake to maximize the benefits of scenario-based planning.
This volume is based on a workshop sponsored by the editor at IBM, and includes contributions from an international group of researchers in the field of human computer interaction.
This book provides clear information and guidance on how to do scenario planning to support strategy and public policy. The book describes the Oxford Scenario Planning Approach (OSPA), an intellectually rigorous and practical methodolgy.
Transformative scenario planning is a way that people can work together with others to transform themselves and their relationships with one another and their systems. In this simple and practical book, Kahane explains this methodology and how to use it.
Although the significance of '9/11' is subject to debate, it is symbolic of a general sentiment of discontinuity whereby society is vulnerable to undefined and highly disruptive events. Recent catalysts of this sentiment are eye-catching developments such as the SARS (Severe Acute Respiratory Syndrome) and bird flu outbreaks, the Enron and Parmalat scandals, political assassinations in Sweden and the Netherlands, regime changes in Iraq and Afghanistan, and terrorist attacks in Bali, Istanbul, Madrid, and various parts of the Middle East. However, recent discontinuities should not be seen as evidence that discontinuities occur more frequently now than they did before. Looking back in history we see that disruptive processes are common. For example, 25 years ago few Europeans would have predicted the upcoming upheavals on their own continent: the collapse of communism, Berlin as the capital of a reunited Germany, the wars in the former Yugoslavia, the single European currency, and the near doubling of the number of European Union member states. Changes elsewhere have been no less discontinuous and unforeseen: the fall of the Asian tigers, the emergence of the Internet and mobile telecommunication, and the presidency of Nelson Mandela. Societal discontinuity is a relatively new area of concern in policy development. Since the 1970s the consideration of change and discontinuity has gained some ground over predictive forecasting, which tended to reason from continuous developments and linear processes. Rather than making forecasting the future, it has become popular to use scenarios as a manner to consider several possible futures. Scenarios are coherent descriptions of alternative hypothetical futures that reflect different perspectives on past, present, and future developments, which can serve as a basis for action. Scenario development aims to combine analytical knowledge with creative thinking in an effort to capture a wide range of possible future developments in a limited number of outlooks. Scenario development assumes that the future is uncertain and the directions in which current developments might range from the conventional to the revolutionary. In theory, scenario development is a way to consider future discontinuity. However, there are indications that the theoretical promise is not reflected in scenario practice. Research has shown that scenarios do not consider the idea of discontinuity as a matter of course. In our research, we found that a scenario study would benefit from efforts to create and foster a 'culture of curiosity' for exploring the future and the possible discontinuities rather than simply commissioning a scenario study to provide insights about the future. Only then can one read the writing on the wall of future developments.
Usability engineering is about designing products that are easy to use. This text provides an introduction to human computer interaction principles, and how to apply them in ways that make software and hardware more effective and easier to use.
Scenario planning helps organization leaders, executives and decision-makers envision and develop strategies for multiple possible futures instead of just one. It enables organizations to become resilient and agile, carefully calibrating their responses and adapting quickly to new circumstances in a fast-changing environment. This book is the most comprehensive treatment to date of the scenario planning process. Unlike existing books it offers a thorough discussion of the evolution and theoretical foundations of scenario planning, examining its connections to learning theory, decision-making theory, mental model theory and more. Chermack emphasizes that scenario planning is far more than a simple set of steps to follow, as so many other practice-focused books do—he addresses the subtleties and complexities of planning. And, unique among scenario planning books, he deals not just with developing different scenarios but also with applying scenarios once they have been constructed, and assessing the impact of the scenario project. Using a case study based on a real scenario project Chermack lays out a comprehensive five phase scenario planning system—project preparation, scenario exploration, scenario development, scenario implementation and project assessment. Each chapter describes specific techniques for gathering and analyzing relevant data with a particular emphasis on the use of workshops to encourage dialogue. He offers a scenario project worksheet to help readers structure and manage scenario projects as well as avoid common pitfalls, and a discussion, based in recent neurological findings, of how scenario planning helps people to overcome barriers to creative thinking. “This book is about action and performance. Compelling and thoroughly researched, it offers every business executive a playbook for including uncertainty in the organizational change process and driving competitive advantage”. -- Tim Reynolds, Vice President, Talent and Organization Effectiveness, Whirlpool Corporation