The Golden Gate International Exposition (GGIE) was a massive undertaking. The city of San Francisco had long looked for a site for a new airport to service the Pacific market, and the fair provided the impetus to build Treasure Island, a man-made island that would eventually service the massive seaplanes in use at the time. The GGIE also helped cement the Bay Area as a tourism and business center, competing directly with the 1939-1940 New York World's Fair. While New York centered more on the industrial side, the GGIE showcased the many natural wonders of the West, with expansive gardens and complementing architecture. The GGIE was a success on all counts, enticing millions of visitors to travel to the region. When the fair was over, Treasure Island became an important naval base during World War II.
The Golden Gate International Exposition (GGIE) was a massive undertaking. The city of San Francisco had long looked for a site for a new airport to service the Pacific market, and the fair provided the impetus to build Treasure Island, a man-made island that would eventually service the massive seaplanes in use at the time. The GGIE also helped cement the Bay Area as a tourism and business center, competing directly with the 1939-1940 New York World's Fair. While New York centered more on the industrial side, the GGIE showcased the many natural wonders of the West, with expansive gardens and complementing architecture. The GGIE was a success on all counts, enticing millions of visitors to travel to the region. When the fair was over, Treasure Island became an important naval base during World War II.
In the midst of a twenty-first-century high-tech boom and in one of the most expensive real-estate markets in the world, the city of San Francisco and its developers have proposed an ambitious model of military base reuse and green urbanism-a new eco-city of about 19,000 residents on Treasure Island and Yerba Buena Island. The project is synonymous with a growing global trend toward large-scale, capital-intensive land developments envisioned around ideas of sustainability and spectacular place making. Seen against the successive history of development, future visions for Treasure Island are part of a process of building and erasure that Horiuchi and Sankalia call urban reinventions. This is a process of radical change in which artificial, detached, and delimited sites such as Treasure Island provide an ideal plane for tabula rasa planning driven by property, capital, and state control.
Published on the occasion of the expo's 75th anniversary, Into the Void Pacific is the first architectural history of the 1939 San Francisco WorldÕs Fair. While fairs of the 1930's turned to the future as a foil to the Great Depression, the Golden Gate International Exposition conjured up geographical conceits to explore the nature of the city's place in what organizers called "Pacific Civilization." Andrew Shanken adopts D.H. LawrenceÕs suggestive description of California as a way of thinking about the architecture of the Golden Gate International Exposition, using the phrase Òvoid PacificÓ to suggest the isolation and novelty of California and its habit of looking West rather than back over its shoulder to the institutions of the East Coast and Europe. The fair proposed this vision of the Pacific as an antidote to the troubled Atlantic world, then descending into chaos for the second time in a generation. Architects took up the theme and projected the regionalist sensibilities of Northern California onto Asian and Latin American architecture. Their eclectic, referential buildings drew widely on the cultural traditions of ancient Cambodia, China, and Mexico, as well as the International Style, Art Deco, and the Bay Region Tradition. The book explores how buildings supported the cultural and political work of the fair and fashioned a second, parallel world in a moment of economic depression and international turmoil. Yet it is also a tale of architectural compromise, contingency, and symbolism gone awry. With chapters organized around the creation of Treasure Island and the key areas and pavilions of the fair, this study takes a cut through the work of William Wurster, Bernard Maybeck, Timothy Pflueger, and Arthur Brown, Jr., among others. Shanken also looks closely at buildings as buildings, analyzing them in light of local circumstances, regionalist sensibilities, and national and international movements at that crucial moment when modernism and the Beaux-Arts intersected dynamically.
A magical city sat next to the San Francisco Bay in 1915 to celebrate the construction of the Panama Canal and America's success in the World. Known as the Panama-Pacific International Exposition, The San Francisco World's Fair was a massive event that entertained more than 18 million people who visited the Western United States while The Great War raged across the World in Europe. More than 20 countries participated and enthralled guests with a visionary display of palaces, technological achievements and art. The Panama-Pacific International Exposition Company first printed this book as "The Blue Book" in 1915, a lavish celebration of the success of the fair. Restored by World's Fair historian, Mark Bussler (Director of Expo: Magic of the White City and author of The World's Fair of 1893 Ultra Massive Photographic Adventure Series), this massive reprinting preserves the original pictures, text, and type font while adding new spreads and modern layouts.
