Sales Promotion and Modern Merchandising
Author: John F. Luick
Publisher:
Published: 1968
Total Pages: 170
ISBN-13:
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Marketing Information Guide
Author:
Publisher:
Published: 1957
Total Pages: 550
ISBN-13:
DOWNLOAD EBOOKModern Merchandising; a Series of Texts Prepared as Part of the Modern Merchandising Course and Service of the Alexander Hamilton Institute
Author:
Publisher:
Published: 1927
Total Pages: 364
ISBN-13:
DOWNLOAD EBOOKAdvertising And Sales Promotion
Author: S H H Kazmi
Publisher: Excel Books India
Published: 2008-04-30
Total Pages: 682
ISBN-13: 9788174466396
DOWNLOAD EBOOKAdvertising is a brilliant form of art that has become an indispensable part of our lives. As the business scene has transformed for the better in our country, much is happening on the advertising front. To tap the progress of Indian Advertising in this changed scenario, a third edition of the book "Advertising and Sales Promotion" has been prepared for the students. In this new edition, all the chapters have been revised and some moderately updated with more relevant text, figures, boxes, exhibits and references.Following are the highlights of this edition: Matter on Segmentation now includes current framework of Values and Lifestyle and Positioning topic has been re-written; text on Brand Personality and Image has been updated; New Appendices have been added at the end of Part -I and Part - IV, respectively; some new Boxes with insightful contents have been added; and some of the old exhibits have been replaced with the new ones.The book essentially deals with the dynamic concept of Sales Promotion and its effect on the consumer. Particularly meant for the students of management, specialising in marketing; the book provides a thoroughly educative and interesting reading.
Marketing
Author: Michael John Baker
Publisher: Taylor & Francis
Published: 2001
Total Pages: 730
ISBN-13: 9780415249881
DOWNLOAD EBOOKSilent Selling
Author: Judy Bell
Publisher: Bloomsbury Publishing USA
Published: 2017-08-10
Total Pages: 448
ISBN-13: 1501315498
DOWNLOAD EBOOKThis all-inclusive approach to best practices in visual merchandising includes a new "Creative Challenge" chapter feature offering experiential tools to deepen students' understanding of the material, plus full-page color photographs of the latest retail concept stores.
Readings in Modern Marketing
Author: John A. Quelch
Publisher: Chinese University Press
Published: 2006
Total Pages: 772
ISBN-13: 9789629962791
DOWNLOAD EBOOKReadings in Modern Marketing is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business journals. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. Readings in Modern Marketing offers important theories as well as practical, insightful tactics. It is an indispensable source of reference.
Retail Merchandising and Promotion
Author: Aaron Hamilton Chute
Publisher:
Published: 1966
Total Pages: 20
ISBN-13:
DOWNLOAD EBOOKMarketing Communications
Author: Ludi Koekemoer
Publisher: Juta and Company Ltd
Published: 2004
Total Pages: 596
ISBN-13: 9780702165092
DOWNLOAD EBOOKSix marketing communication tools—advertising, personal selling, sales promotion, direct marketing, public relations, and sponsorship—are reviewed in this text for South African learners and practitioners. This fully updated edition focuses on recent developments in marketing communications, highlighting the use of the World Wide Web, e-mail, and instant messaging in marketing. The user friendly and interactive presentation for self-assessment makes this an outcome-based learning tool.
