Introduction to Marketing
Introduction to Marketing

Author: Johan Botha

Publisher: Juta and Company Ltd

Published: 2005-09

Total Pages: 348

ISBN-13: 9780702165115

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With a full explanation on the basic principles of marketing, this guidebook helps readers answer such questions as What is marketing? What is a marketing forecast? and What is the best way to conduct market research? Written by professionals for students and entrepreneurs, this text also features international case studies, numerous up-to-date examples of the latest developments and trends in marketing, and tried and tested information that helps students learn.

Preservation Yellow Pages
Preservation Yellow Pages

Author: National Trust for Historic Preservation in the United States

Publisher: John Wiley & Sons

Published: 1997

Total Pages: 290

ISBN-13: 9780471191834

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"An indispensable resource tool for first-time homeowners, do-it-yourselfers, and anyone who loves old buildings."--Bob Yapp, host of the PBS series About Your House with Bob Yapp. Preservation Yellow Pages is the only national directory of contact data and information on preservation resources--detailed coverage of the procedures, programs, and organizations that can help you make preservation happen. This Revised Edition features a streamlined format, expanded state-by-state listings, preservation Web sites, and updated sources of assistance on rural preservation, low-income housing, and legal and financial services. Eliminate the guesswork with this one-stop reference and save time, energy--and our priceless heritage.

New Riders' Official World Wide Web Yellow Pages
New Riders' Official World Wide Web Yellow Pages

Author: New Riders Development Group

Publisher: New Riders Publishing

Published: 1996

Total Pages: 772

ISBN-13: 9781562056223

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Find everything worth knowing about on the Web using the ultimate reference authority. This is a revised version of a highly authoritative reference for all Web users. "Newbies" can benefit greatly by seeing what's out there in a uniquely comprehensive, easy-to-navigate resource. Experienced users will appreciate the ease with which an enormous range of topics can be accessed. can be accessed.