A guide on how to make jingles and score video productions, this book will teach you how to organize production resources, prepare and present your demo recordings, work with clients, craft profit-producing copy, promote your work, protect yourself legally, get the money you deserve and more.
An indispensable step-by-step guide to releasing your own records and beginning a working independent label. Since the boom of homemade records and independently-minded musicians in the 1980s, the alternative music industry has grown from strength to strength, driven by a policy that privileges the music itself over the aggressive marketing and branding strategies of the majors. You can retain all control and rights to the music you release, allowing you to showcase and sell the music that you believe should be heard. There has never been a better time to begin a label for yourself, and this comprehensive title shows you exactly how it's done, including: Devising a business plan Finding and choosing talent Creating and manufacturing records themselves All aspects of promotion and marketing Distribution and radio Get your company organised and get those records out there right now with the help and advice of this informative guide.
Presents over eighty job descriptions with education requirements, training, salary range and more, for those interested in a career in advertising or public relations.
(Berklee Guide). Writers of commercial music are more in demand than ever before. The rules have changed in the past decade, and the contemporary writer needs a multifaceted skillset in order to succeed in business. This book will help you master the three roles of the new job: writer, producer, and engineer. You will learn to set up a profitable business model for creating commercial music, providing your clients with music that fits their needs and budget, at today's quality standards. Whether your interest is in producing music for jingles, film scores, videogames, corporate presentations, or other commercial areas, this book will reveal how to set up shop, find work, and create music at today's demanding professional standards.
This is resource guide to help you-the Independant Artist chart out the right road map and succsessfully completing your journey to your desired awareness. With over 243 leads both in the real and cyber world alike, you will reach your goal in a short amount of time
"John Braheny teaches you the craft of songwriting while going behind the scenes of the music business to reveal insider secrets that will make your work stand out. Over the course of his career, Braheny has interviewed more than 600 successful songwriters and music business professionals, distilling their experiences and practices as well as his own for this book. Dozens of exercises, examples and anecdotes from successful songwriters." - back cover.