Rural Market Unleashed
Rural Market Unleashed

Author: Sarabjit Singh Puri

Publisher: Notion Press

Published: 2020-07-19

Total Pages: 176

ISBN-13: 1649195702

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Rural Market Unleashed discusses the importance of India’s rural market, its size, factors and opportunities. It highlights government policies and initiatives impacting the lives of those in rural areas. The second part of the book focuses on rural marketing strategies for products and services. With an emphasis on brand building, this part touches on studying prospect behaviour and cultural diversity of rural India. Aspects such as pricing, communication and effectiveness of the advertising campaign are also discussed. The book uncovers adaptation of new technologies, women empowerment and the rise of private schools in rural India. The part also focuses on High Net-worth Individuals (HNIs) of rural India, unconventional methods of advertising, rural call centres and importantly, the advent of Digital Marketing. The author’s view on maximising Return on Investment (ROI) with 360-degree sales and marketing, is explained in detail. The third part talks about the challenges, do’s and don’ts for rural marketing campaigns and specific techniques for campaign effectiveness. Taking a futuristic view, this part also comprises the role of artificial intelligence and the future of rural marketing. This futuristic perspective makes for an interesting read and is the key takeaway of this part. It is a useful resource for current and aspiring rural marketing professionals.

Rural Market Unleashed: Position Yourself in the Rural Market Effectively
Rural Market Unleashed: Position Yourself in the Rural Market Effectively

Author:

Publisher: Notion Press

Published: 2020-07-06

Total Pages: 148

ISBN-13: 9781649195692

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Rural Market Unleashed discusses the importance of India's rural market, its size, factors and opportunities. It highlights government policies and initiatives impacting the lives of those in rural areas. The second part of the book focuses on rural marketing strategies for products and services. With an emphasis on brand building, this part touches on studying prospect behaviour and cultural diversity of rural India. Aspects such as pricing, communication and effectiveness of the advertising campaign are also discussed. The book uncovers adaptation of new technologies, women empowerment and the rise of private schools in rural India. The part also focuses on High Net-worth Individuals (HNIs) of rural India, unconventional methods of advertising, rural call centres and importantly, the advent of Digital Marketing. The author's view on maximising Return on Investment (ROI) with 360-degree sales and marketing, is explained in detail. The third part talks about the challenges, do's and don'ts for rural marketing campaigns and specific techniques for campaign effectiveness. Taking a futuristic view, this part also comprises the role of artificial intelligence and the future of rural marketing. This futuristic perspective makes for an interesting read and is the key takeaway of this part. It is a useful resource for current and aspiring rural marketing professionals.

From Mao to Market
From Mao to Market

Author: Andrew H. Wedeman

Publisher: Cambridge University Press

Published: 2003-07-10

Total Pages: 296

ISBN-13: 1139437852

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Andrew Wedemen argues that China succeeded in moving from a Maoist command economy to a market economy because the central government failed to prevent local governments from forcing prices to market levels. Having partially decontrolled the economy in the early 1980s, economic reformers baulked at price reform, opting instead for a hybrid system wherein commodities had two prices, one fixed and one floating. Depressed fixed prices led to 'resource wars', as localities battled each other for control over undervalued commodities while inflated consumer goods prices fuelled a headlong investment boom that saturated markets and led to the erection of import barriers. Although local rent seeking and protectionism appeared to carve up the economy, in reality they had not only pushed prices to market levels and cleared the way for sweeping reforms in the 1980s, they had also pushed China past the 'pitfalls' of reform that entrapped other socialist economies.

Monsters Unleashed
Monsters Unleashed

Author: Cullen Bunn

Publisher: Marvel Entertainment

Published: 2017-07-05

Total Pages: 179

ISBN-13: 1302498959

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Collects Monsters Unleashed #1-5. It's all hands on deck with the AVENGERS, CHAMPIONS, GUARDIANS, X-MEN and the INHUMANS as they clash with monstrous hazards that threaten to destroy every corner of the Marvel Universe. Who are the LEVIATHONS? Who controls them? How can they be stopped before Earth becomes another tragic barren world in their wake?

The Spiral of Capitalism and Socialism
The Spiral of Capitalism and Socialism

Author: Terry Boswell

Publisher: Lynne Rienner Publishers

Published: 2000

Total Pages: 302

ISBN-13: 9781555878498

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At the core of this book is the argument that, though the word "socialism" is widely held in disdain in the current discourse about the world's past and its future, the idea of socialism as collective rationality and popular democracy is far from dead.

Ambitious Brew
Ambitious Brew

Author: Maureen Ogle

Publisher: HMH

Published: 2007-10-08

Total Pages: 452

ISBN-13: 0547536917

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A “fascinating and well-documented social history” of American beer, from the immigrants who invented it to the upstart microbrewers who revived it (Chicago Tribune). Grab a pint and settle in with AmbitiousBrew, the fascinating, first-ever history of American beer. Included here are the stories of ingenious German immigrant entrepreneurs like Frederick Pabst and Adolphus Busch, titans of nineteenth-century industrial brewing who introduced the pleasures of beer gardens to a nation that mostly drank rum and whiskey; the temperance movement (one activist declared that “the worst of all our German enemies are Pabst, Schlitz, Blatz, and Miller”); Prohibition; and the twentieth-century passion for microbrews. Historian Maureen Ogle tells a wonderful tale of the American dream—and the great American brew. “As much a painstakingly researched microcosm of American entrepreneurialism as it is a love letter to the country’s favorite buzz-producing beverage . . . ‘Ambitious Brew’ goes down as brisk and refreshingly as, well, you know.” —New York Post

Collective Goods
Collective Goods

Author: Sally Sargeson

Publisher: Routledge

Published: 2012-10-02

Total Pages: 276

ISBN-13: 1134453213

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This edited collection explores issues surrounding the provision of collective goods within the context of post-crisis East and Southeast Asia. It includes case studies on Korea, Indonesia, China, Laos, Malaysia and Singapore among others.

Advances in Information Technologies
Advances in Information Technologies

Author: Jean-Yves Roger

Publisher: IOS Press

Published: 1998

Total Pages: 952

ISBN-13: 9789051993851

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Created through a student-tested, faculty-approved review process with input from more than 250 students and faculty, GOVT is an engaging and accessible solution to accommodate the diverse learning styles of today's learners at a value-based price. Focusing on the current and historical conflicts and controversies that define America as a nation, GOVT is a streamlined and extremely current text for the American Government course. Its motivating debate theme and appealing modern format speak directly to today's student. A full suite of learning tools--correlated to the text chapter-by-chapter--are available through CourseMate and include an eBook, Chapter In Review cards, videos, simulations, podcasts, and quizzes that allow students to learn and study wherever they are and whenever they have time.

Epidemics in Modern Asia
Epidemics in Modern Asia

Author: Robert Shannan Peckham

Publisher: Cambridge University Press

Published: 2016-04-28

Total Pages: 379

ISBN-13: 1107084687

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The first history of epidemics in modern Asia. Robert Peckham considers the varieties of responses that epidemics have elicited - from India to China and the Russian Far East - and examines the processes that have helped to produce and diffuse disease across the region.