Content Rules
Content Rules

Author: Ann Handley

Publisher: John Wiley & Sons

Published: 2010-11-11

Total Pages: 238

ISBN-13: 0470948728

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The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.

Renegades Write the Rules
Renegades Write the Rules

Author: Amy Jo Martin

Publisher: John Wiley & Sons

Published: 2012-08-29

Total Pages: 226

ISBN-13: 1118442288

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Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their lead. Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed. Reveals the winning strategies for using social media to achieve dramatic results Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.

How to Write a Novel
How to Write a Novel

Author: Nathan Bransford

Publisher: Nathan Bransford

Published: 2019-10-15

Total Pages: 188

ISBN-13: 173414940X

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Author and former literary agent Nathan Bransford shares his secrets for creating killer plots, fleshing out your first ideas, crafting compelling characters, and staying sane in the process. Read the guide that New York Times bestselling author Ransom Riggs called "The best how-to-write-a-novel book I've read."

The Unwritten Rules of PhD Research
The Unwritten Rules of PhD Research

Author: Gordon Rugg

Publisher: Open University Press

Published: 2004-06

Total Pages: 248

ISBN-13:

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Enter the competition! "A breath of fresh air - I wish someone had told me this beforehand." PhD student, UK "If you are contemplating a PhD, buy the book and read it straight through to get the larger picture; then re-read each section in greater detail as you tackle each stage of your work. I did the basic research for my PhD in about twelve months, then spent two years writing up the results - and producing possibly too much. It succeeded, but I think I might have made a better job of it if I had read a book like this first. But they didn't exist in those days." Mantex This book looks at things the other books don't tell you about doing a PhD - what it's really like and how to come through it with a happy ending! It covers all the things you wish someone had told you before you started: What a PhD is really about, and how to do one well The "unwritten rules" of research and of academic writing What your supervisor actually means by terms like "good referencing" and "clean research question" How to write like a skilled researcher How academic careers really work An ideal resource if someone you care about (including yourself!) is undergoing or considering a PhD. This book turns lost, clueless students back into people who know what they are doing, and who can enjoy life again.

Zone One
Zone One

Author: Colson Whitehead

Publisher: Anchor

Published: 2011-10-18

Total Pages: 261

ISBN-13: 0385535015

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NATIONAL BESTSELLER • From the two-time Pulitzer Prize-winning author of The Underground Railroad and The Nickel Boys: A pandemic has devastated the planet, sorting humanity into two types: the uninfected and the infected, the living and the living dead. • "One of the best books of the year." —Esquire After the worst of the plague is over, armed forces stationed in Chinatown’s Fort Wonton have successfully reclaimed the island south of Canal Street—aka Zone One. Mark Spitz is a member of one of the three-person civilian sweeper units tasked with clearing lower Manhattan of the remaining feral zombies. Zone One unfolds over three surreal days in which Spitz is occupied with the mundane mission of straggler removal, the rigors of Post-Apocalyptic Stress Disorder (PASD), and the impossible task of coming to terms with a fallen world. And then things start to go terribly wrong… At once a chilling horror story and a literary novel by a contemporary master, Zone One is a dazzling portrait of modern civilization in all its wretched, shambling glory. Look for Colson Whitehead’s new novel, Crook Manifesto, coming soon!

I Hunt Killers
I Hunt Killers

Author: Barry Lyga

Publisher: Little, Brown Books for Young Readers

Published: 2012-04-03

Total Pages: 285

ISBN-13: 031620174X

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The first book in this thrilling, terrifying series by New York Times bestselling author Barry Lyga is perfect for fans of Dexter. It was a beautiful day. It was a beautiful field. Except for the body. Jazz is a likable teenager. A charmer, some might say. But he's also the son of the world's most infamous serial killer, and for Dear Old Dad, "Take Your Son to Work Day" was year-round. Jazz has witnessed crime scenes the way cops wish they could--from the criminals' point of view. And now, even though Dad has been in jail for years, bodies are piling up in the sleepy town of Lobo's Nod. Again. In an effort to prove murder doesn't run in the family, Jazz joins the police in the hunt for this new serial killer. But Jazz has a secret--could he be more like his father than anyone knows? From acclaimed author Barry Lyga comes a riveting thriller about a teenager trying to control his own destiny in the face of overwhelming odds.

John Birchensha: Writings on Music
John Birchensha: Writings on Music

Author: Christopher D.S. Field

Publisher: Routledge

Published: 2017-07-05

Total Pages: 342

ISBN-13: 1351561588

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John Birchensha (c.1605-?1681) is chiefly remembered for the impression that his theories about music made on the mathematicians, natural philosophers and virtuosi of the Royal Society in the 1660s and 1670s, and for inventing a system that he claimed would enable even those without practical experience of music to learn to compose in a short time by means of 'a few easy, certain, and perfect Rules'-his most famous composition pupil being Samuel Pepys in 1662. His great aim was to publish a treatise on music in its philosophical, mathematical and practical aspects (which would have included a definitive summary of his rules of composition), entitled Syntagma music Subscriptions for this book were invited in 1672-3, and it was due to be published by March 1675; but it never appeared, and no final manuscript of it survives. Consequently knowledge about his work has hitherto remained extremely sketchy. Recent research, however, has brought to light a number of manuscripts which allow us at last to form a more complete view of Birchensha's ideas. Almost none of this material has been previously published. The new items include an autograph treatise of c.1664 ('A Compendious Discourse of the Principles of the Practicall & Mathematicall Partes of Musick') which Birchensha presented to the natural philosopher Robert Boyle, and which covers concisely much of the ground that he intended to cover in Syntagma music a detailed synopsis for Syntagma music hich he prepared for a meeting of the Royal Society in February 1676; and an autograph notebook (now in Brussels) containing his six rules of composition with music examples, presumably written for a pupil. Bringing all this material together in a single volume will allow scholars to see how Birchensha's rules and theories developed over a period of fifteen years, and to gain at least a flavour of the lost Syntagma music

These Are the Moments
These Are the Moments

Author: Jenny Bravo

Publisher:

Published: 2015-04-30

Total Pages: 348

ISBN-13: 9780996301107

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You can't go back. You can't go back. You can't go back. Ten years ago, Wendy Lake fell in love with Simon Guidry, who grew up and went away. Now, not much has changed. She's back at home, back from college, almost back to normal. Until Wendy's best friend gets engaged, sending Simon ricocheting back into her life, and leaving Wendy with the questions she's been struggling to ignore. Do people ever really change? Do two people, who can never make it work, actually make it right? And most importantly, does she even want to?

Elmore Leonard's 10 Rules of Writing
Elmore Leonard's 10 Rules of Writing

Author: Elmore Leonard

Publisher: Harper Collins

Published: 2009-10-13

Total Pages: 98

ISBN-13: 0061843393

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"These are the rules I've picked up along the way to help me remain invisible when I'm writing a book, to help me show rather than tell what's taking place in the story."—Elmore Leonard For aspiring writers and lovers of the written word, this concise guide breaks down the writing process with simplicity and clarity. From adjectives and exclamation points to dialect and hoopetedoodle, Elmore Leonard explains what to avoid, what to aspire to, and what to do when it sounds like "writing" (rewrite). Beautifully designed, filled with free-flowing, elegant illustrations and specially priced, Elmore Leonard's 10 Rules of Writing is the perfect writer's—and reader's—gift.