US Highway 1 in Virginia
US Highway 1 in Virginia

Author: Tony Kent

Publisher: Arcadia Publishing

Published: 2011

Total Pages: 132

ISBN-13: 9780738588186

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"The images in this book are representative of the nearly 200 miles of this historic highway and the communities along and near its path. Most of these pictorial memories are at least 50 years old, back when motorists were well acquainted with hand-pumping filling stations, mom-and-pop diners, and numerous tourists homes and cabins"--Cover p. [4].

Congressional Record
Congressional Record

Author: United States. Congress

Publisher:

Published: 1970

Total Pages: 1442

ISBN-13:

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The Congressional Record is the official record of the proceedings and debates of the United States Congress. It is published daily when Congress is in session. The Congressional Record began publication in 1873. Debates for sessions prior to 1873 are recorded in The Debates and Proceedings in the Congress of the United States (1789-1824), the Register of Debates in Congress (1824-1837), and the Congressional Globe (1833-1873)

Marketing Research
Marketing Research

Author: David A. Aaker

Publisher: New York ; Toronto : Wiley

Published: 1983

Total Pages: 760

ISBN-13:

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This text takes a "macro-micro-macro" approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. The book begins with a macro-level treatment of what marketing research is, where it fits within an organization, and how it helps in managerial decision-making. The body of the text takes a micro-level approach, detailing each step of the marketing research process using a decision-oriented perspective. The authors wrap up with a macro-level treatment of the applications of marketing research. As with previous editions, the text provides thorough coverage of the most advanced and current marketing research methodologies, point out their limitations, as well their potential for enhancing research results.