Human Behavior and Traffic Safety
Human Behavior and Traffic Safety

Author: Leonard Evans

Publisher: Springer Science & Business Media

Published: 2012-12-06

Total Pages: 503

ISBN-13: 1461321735

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This volume contains the papers and discussions from a Symposium on :'Hu man Behavior and Traffic Safety" held at the General Motors Research Labora tories on September 23-25, 1984. This Symposium was the twenty-ninth in an annual series sponsored by the Research Laboratories. Initiated in 1957, these symposia have as their objective the promotion of the interchange of knowledge among specialists from many allied disciplines in rapidly developing or chang ing areas of science or technology. Attendees characteristically represent the aca demic, government, and industrial institutions that are noted for their ongoing activities in the particular area of interest. of this Symposium was to focus on the role of human behavior The objective in traffic safety. In this regard, a clear distinction is drawn between, on the one hand, "human behavior," and on the other "human performance." Human per formance at the driving task, or what the driver can do, has been the subject of much research reported in the technical literature. Although clearly of some rel evance, questions of performance do not appear to be central to most traffic crashes. Of much more central importance is human behavior, or what the driver in fact does. This is much more difficult to determine, and is the subject of the Symposium.

Livable Streets 2.0
Livable Streets 2.0

Author: Bruce Appleyard

Publisher: Elsevier

Published: 2021-03-22

Total Pages: 610

ISBN-13: 0128160292

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Livable Streets 2.0 offers a thorough examination of the struggle between automobiles, residents, pedestrians and other users of streets, along with evidence-based, practical strategies for redesigning city street networks that support urban livability. In 1981, when Donald Appleyard's Livable Streets was published, it was globally recognized as a groundbreaking work, one of the most influential urban design books of its time. Unfortunately, he was killed a year later by a speeding drunk driver. This latest update, Livable Streets 2.0, revisited by his son Bruce, updates the topic with the latest research, new case studies, and best human-centered practices for creating more livable streets for all. It is essential reading for those who influence future directions in city and transportation planning, urban design, and community regeneration, and placemaking. - Incorporates the most current empirical research on urban transportation and land use practices that support the need for more livable communities - Includes recent case studies from around the world on successful projects, campaigns, programs, and other efforts - Contains new coverage of vulnerable populations

Marketing of Traffic Safety
Marketing of Traffic Safety

Author: Organisation for Economic Co-operation and Development

Publisher: Organisation for Economic Co-operation and Development ; [Washington, D.C. : OECD Publications and Information Centre

Published: 1993

Total Pages: 126

ISBN-13:

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The Development and Assessment of a Drink-driving Campaign
The Development and Assessment of a Drink-driving Campaign

Author: Barry Elliott

Publisher:

Published: 1985

Total Pages: 160

ISBN-13:

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Alcohol education programmes. Drinking attitudes. Public information programs. Advertising. In January 1979 the Office of Road Safety, Department of Transport, Australia, commissioned B J Elliott and Associates to develop approaches to drink driving publicity. In October that year, a detailed interim report (Elliott & Peberdy) specified the options available and recommended a communications strategy. These options were based upon original research conducted by one of the authors in Tasmania, together with a thorough review of relevant existing literature and communication efforts from around the world. The strategy deviated from traditional approaches being at the 'associate' of the drink driver, and also in attempting a positive modelling approach, rather than highlighting the negative consequences of the undesireable behaviour. The target audience chosen was the associates of drink drivers, especially those over 30 years of age. Tasmania was chosen for the purpose of developing and assessing a pilot campaign involving television, radio, press, outdoor advertising and public relations activities. Evaluation of the pilot campaign involved a controlled field experiment, utilising before and after surveys of self reported drinking and drink driving behaviour in an experimental and control city, with a switch over experimental design. Positive results were obtained but some effects were not very sizeable in magnitude. The report concludes with a brief statement regarding the future use of the mass media as a result of the experience from the 'Cronin' campaign.