Rhetoric, Inc.
Rhetoric, Inc.

Author: Timothy Johnson

Publisher: Penn State Press

Published: 2021-02-25

Total Pages: 241

ISBN-13: 0271088311

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In 1914, the Ford Motor Company opened its Motion Picture Laboratory, an in-house operation that produced motion pictures to educate its workforce and promote its products. Just six years later, Ford films had found their way into schools and newsreels, travelogues, and even feature films in theaters across the country. It is estimated that by 1961, the company’s movies had captured an audience of sixty-four million people. This study of Ford’s corporate film program traces its growth and rise in prominence in corporate America. Drawing on nearly three hundred hours of material produced between 1914 and 1954, Timothy Johnson chronicles the history of Ford’s filmmaking campaign and analyzes selected films, visual and narrative techniques, and genres. He shows how what began as a narrow educational initiative grew into a global marketing strategy that presented a vision not just of Ford or corporate culture but of American life more broadly. In these films, Johnson uncovers a powerful rhetoric that Ford used to influence American labor, corporate style, production practices, road building, suburbanization, and consumer culture. The company’s early and continued success led other corporations to adopt similar programs. Persuasive and thoroughly researched, Rhetoric, Inc. documents the role that imagery and messaging played in the formation of the modern American corporation and provides a glimpse into the cultural turn to the economy as a source of entertainment, value, and meaning.

Rhetoric in Debt
Rhetoric in Debt

Author: Kellie Sharp-Hoskins

Publisher: Penn State Press

Published: 2023-05-26

Total Pages: 205

ISBN-13: 0271096527

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In recent years, household indebtedness in the United States reached its highest levels in history. From mortgages to student loans, from credit card bills to US deficit spending, debt is widespread and increasing. Drawing on scholarship from economics, accounting, and critical rhetoric and social theory, Kellie Sharp-Hoskins critiques debt not as an economic indicator or a tool of finance but as a cultural system. Through case studies of the student-loan crisis, medical debt, and the abuses of municipal bonds, Sharp-Hoskins reveals that debt is a rhetorical construct entangled in broader systems of wealth, rule, and race. Perhaps more than any other social marker or symbol, the concept of “debt” indicates differences between wealthy and poor, productive and lazy, secure and risky, worthy and unworthy. Tracking the emergence and work of debt across temporal and spatial scales reveals how it exacerbates vulnerabilities and inequities under the rhetorical cover of individual, moral, and volitional calculation and equivalency. A new perspective on a serious problem facing our society, Rhetoric in Debt not only reveals how debt organizes our social and cultural relations but also provides a new conceptual framework for a more equitable world.

On Expertise
On Expertise

Author: Ashley Rose Mehlenbacher

Publisher: Penn State Press

Published: 2022-04-20

Total Pages: 199

ISBN-13: 0271093137

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There is a deep distrust of experts in America today. Influenced by populist politics, many question or downright ignore the recommendations of scientists, scholars, and others with specialized training. It appears that expertise, a critical component of democratic life, no longer appeals to wide swaths of the body politic. On Expertise is a robust defense of the expert class. Ashley Rose Mehlenbacher examines modern and ancient theories of expertise through the lens of rhetoric and interviews some forty professionals, revealing how they understand their own expertise and how they came to be known as “experts.” She shows that expertise requires not only knowledge and skill but also, crucially, an acknowledgment by others—both specialists and laypeople—that one is a credible authority. At its heart, expertise is a rhetorical construct, and to be persuasive, experts must have the ability to apply their knowledge and skills rightly—in the right way, at the right time, to achieve the right end. Ultimately, Mehlenbacher argues that experts apply their technical knowledge effectively and win others’ trust through acting prudently and cultivating goodwill. Timely, practical, and sophisticated, On Expertise provides vital scaffolding for our understanding of expertise and its real-world application. This book is essential for beginning the work of rehabilitating the expert class amid a politics of extreme populism and anti-intellectualism.

Nestwork
Nestwork

Author: Jennifer Clary-Lemon

Publisher: Penn State Press

Published: 2023-08-16

Total Pages: 191

ISBN-13: 0271096047

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As more and more species fall under the threat of extinction, humans are not only taking action to protect critical habitats but are also engaging more directly with species to help mitigate their decline. Through innovative infrastructure design and by changing how we live, humans are becoming more attuned to nonhuman animals and are making efforts to live alongside them. Examining sites of loss, temporal orientations, and infrastructural mitigations, Nestwork blends rhetorical and posthuman sensibilities in service of the ecological care. In this innovative ethnographic study, rhetorician Jennifer Clary-Lemon examines human-nonhuman animal interactions, identifying forms of communication between species and within their material world. Looking in particular at nonhuman species that depend on human development for their habitat, Clary-Lemon examines the cases of the barn swallow, chimney swift, and bobolink. She studies their habitats along with the unique mitigation efforts taken by humans to maintain those habitats, including building “barn swallow gazebos” and artificial chimneys and altering farming practices to allow for nesting and breeding. What she reveals are fascinating forms of rhetoric not expressed through language but circulating between species and materials objects. Nestwork explores what are in essence nonlinguistic and decidedly nonhuman arguments within these local environments. Drawing on new materialist and Indigenous ontologies, the book helps attune our senses to the tragedy of species decline and to a new understanding of home and homemaking.

Arguing with Numbers
Arguing with Numbers

Author: James Wynn

Publisher: Penn State Press

Published: 2021-05-14

Total Pages: 303

ISBN-13: 0271089237

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As discrete fields of inquiry, rhetoric and mathematics have long been considered antithetical to each other. That is, if mathematics explains or describes the phenomena it studies with certainty, persuasion is not needed. This volume calls into question the view that mathematics is free of rhetoric. Through nine studies of the intersections between these two disciplines, Arguing with Numbers shows that mathematics is in fact deeply rhetorical. Using rhetoric as a lens to analyze mathematically based arguments in public policy, political and economic theory, and even literature, the essays in this volume reveal how mathematics influences the values and beliefs with which we assess the world and make decisions and how our worldviews influence the kinds of mathematical instruments we construct and accept. In addition, contributors examine how concepts of rhetoric—such as analogy and visuality—have been employed in mathematical and scientific reasoning, including in the theorems of mathematical physicists and the geometrical diagramming of natural scientists. Challenging academic orthodoxy, these scholars reject a math-equals-truth reduction in favor of a more constructivist theory of mathematics as dynamic, evolving, and powerfully persuasive. By bringing these disparate lines of inquiry into conversation with one another, Arguing with Numbers provides inspiration to students, established scholars, and anyone inside or outside rhetorical studies who might be interested in exploring the intersections between the two disciplines. In addition to the editors, the contributors to this volume are Catherine Chaput, Crystal Broch Colombini, Nathan Crick, Michael Dreher, Jeanne Fahnestock, Andrew C. Jones, Joseph Little, and Edward Schiappa.

Persuasions of God
Persuasions of God

Author: Paul Lynch

Publisher: Penn State Press

Published: 2024-01-18

Total Pages: 221

ISBN-13: 0271098287

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The nations of the global north find themselves in a post-secular or post-Christian period, one in which the practice, expression, and effects of religion are undergoing massive shifts. In Persuasions of God, Paul Lynch pursues a project of “theorhetoric,” a radical new approach to speaking about the divine. Searching for new religious forms amid the lingering influence of Christianity, Lynch turns to René Girard, the most important twentieth-century thinker on the sacred and its expression within the Christian tradition. Lynch repurposes Girard’s mimetic theory to invent a post-Christian way of speaking to, for, and especially about God. Girard theorized the sacred as the nexus of violence, order, and sacralization that lies at the heart of religion. What Lynch advocates in our current moment of religious kairos is a paradoxically meek rhetoric that conscientiously refuses rivalry, actively exploits tradition through complicit invention, and boldly seeks a holiness free of exclusionary violence. The project of theorhetoric is to reinvent God through the reimagined themes of meekness, sacrifice, atonement, and holiness. From these, Persuasions of God offers religion reimagined for our post-secular age. An interdisciplinary mix of philosophy, sociology, rhetorical studies, and theology, this book draws on mimetic theory to answer the question of where religion goes next. It will be valued by religious studies and communications scholars as well as anyone interested in the future of Christianity in our modern world.

Reinventing World War II
Reinventing World War II

Author: Barbara A. Biesecker

Publisher: Penn State Press

Published: 2024-08-09

Total Pages: 197

ISBN-13: 0271098996

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By the 1970s, World War II had all but disappeared from US popular culture. But beginning in the mid-eighties it reemerged with a vengeance, and for nearly fifteen years World War II was ubiquitous across US popular and political culture. In this book, Barbara A. Biesecker explores the prestige and rhetorical power of the “Good War,” revealing how it was retooled to restore a new kind of social equilibrium to the United States Biesecker analyzes prominent cases of World War II remembrance, including the canceled exhibit of the Enola Gay at the National Air and Space Museum in 1995 and its replacement, Steven Spielberg’s Saving Private Ryan, Tom Brokaw’s The Greatest Generation, and the United States Holocaust Memorial Museum. Situating these popular memory texts within the culture and history wars of the day and the broader framework of US political and economic life, Biesecker argues that, with the notable exception of the Holocaust Memorial Museum, these reinventions of the Good War worked rhetorically to restore a strong sense of national identity and belonging fitted to the neoliberal nationalist agenda. By tracing the links between the popular retooling of World War II and the national state fantasy, and by putting the lessons of Foucault, Derrida, Lacan, and their successors to work for a rhetorical-political analysis of the present, Biesecker not only explains the emergence and strength of the MAGA movement but also calls attention to the power of public memory to shape and contest ethnonational identity today. This book will interest rhetoricians and historians as well as students and scholars in the fields of US politics and communication studies.

Every Living Thing
Every Living Thing

Author: Jenell Johnson

Publisher: Penn State Press

Published: 2023-01-03

Total Pages: 198

ISBN-13: 0271096284

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This book examines the question of what we mean when we talk about life, revealing new insights into what life is, what it does, and why it matters. Jenell Johnson studies arguments on behalf of life—not just of the human or animal variety, but all life. She considers, for example, the Standing Rock Sioux tribe’s fight for water, deep ecologists’ Earth First! activism, the Voluntary Human Extinction Movement, and astrophysicists’ positions on Martian microbes. What she reveals is that this advocacy—vital advocacy—expands our view of what counts as life and shows us what it would mean for the moral standing of human life to be extended to life itself. Including short interviews with celebrated ecological writer Dorion Sagan, former NASA Planetary Protection Officer Catharine Conley, and leading figure in Indigenous and environmental studies Kyle Whyte, Every Living Thing provides a capacious view of life in the natural world. This book is a must-read for anyone interested in biodiversity, bioethics, and the environment.

Extraction Politics
Extraction Politics

Author: Nicholas S. Paliewicz

Publisher: Penn State Press

Published: 2024-01-29

Total Pages: 237

ISBN-13: 0271098465

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An investigation into one of the largest and most lucrative mineral mining companies in the world, Rio Tinto, Extraction Politics reveals how the company constructs a presence in the places it operates and shapes meanings and orientations toward the environment. Taking readers on a “rhetorical pilgrimage” across the American Southwest, Nicholas Paliewicz shows how Rio Tinto creates adaptable corporate identities. From Ronald Reagan’s frontiersman advertisements for the Borax Mine in California to the pioneer Mormon persona at Bingham Canyon Mine in Salt Lake City and the folksy, paternalistic perspective toward the San Carlos Apache at the proposed mine at Oak Flat, Arizona, the company appropriates local history to embed itself as a valued member of the public—without having to settle in those ecological communities and bear the costs of extraction. This does not occur without resistance, however. Paliewicz also shows how activists use these same tactics to expose Rio Tinto as an exploitative, colonialist polluter. In an era of surging demand for dwindling supplies of minerals and metals, this book previews what the future of extractivism may look like. Extraction Politics will appeal to scholars and students of environmental communication and activist politics as well as general readers interested in the climate crisis.

The Evolution of Mathematics
The Evolution of Mathematics

Author: G. Mitchell Reyes

Publisher: Penn State Press

Published: 2022-11-17

Total Pages: 309

ISBN-13: 0271094702

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There is a growing awareness among researchers in the humanities and social sciences of the rhetorical force of mathematical discourse—whether in regard to gerrymandering, facial recognition technologies, or racial biases in algorithmic automation. This book proposes a novel way to engage with and understand mathematics via a theoretical framework that highlights how math transforms the social-material world. In this study, G. Mitchell Reyes applies contemporary rhetorical analysis to mathematical discourse, calling into question the commonly held view that math equals truth. Examining mathematics in historical context, Reyes traces its development from Plato’s teaching about abstract numbers to Euclidian geometry and the emergence of calculus and infinitesimals, imaginary numbers, and algorithms. This history reveals that mathematical innovation has always relied on rhetorical practices of making meaning, such as analogy, metaphor, and invention. Far from expressing truth hidden deep in reality, mathematics is dynamic and evolving, shaping reality and our experience of it. By bringing mathematics back down to the material-social world, Reyes makes it possible for scholars of the rhetoric and sociology of science, technology, and math to collaborate with mathematicians themselves in order to better understand our material world and public culture.