The Digital Business Start-Up Workbook
The Digital Business Start-Up Workbook

Author: Cheryl Rickman

Publisher: John Wiley & Sons

Published: 2012-05-09

Total Pages: 326

ISBN-13: 0857083058

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How do I know if my idea will work? How do I decide on the business model? How do I find my audience? Your digital business start-up journey begins here. From the bestselling author of The Small Business Start-up Workbook, Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business. Learn how to: • Assess whether your business idea will work online/digitally • Choose the right business model for your proposition and avoid wasting time • Assess demand, viability and uncover untapped needs and gaps in the market • Build a usable, engaging website and mobile app • Create a buzz using social networking • Drive high quality traffic to your site and convert visitors into paying customers • Use search engine optimization (SEO) and marketing (SEM) tools effectively • Raise finance and protect your business • Build and maintain a strong brand • Recruit and retain a strong team • Sell the business or find a suitable successor. Reviews for the book: “If you want advice on starting your own internet business, don’t ask me, read this book instead. It is more up-to-date and costs far less than a good lunch.” Nick Jenkins, Founder of Moonpig.com “This book excels in providing practical guidance on how to create a successful digital business which exceeds customer expectations and keeps customers happy each step of the way.” Scott Weavers-Wright, CEO of Kiddicare.com, and MD of Morrison.com (non-food) “If you read just one book on digital business, make it this one... It is inspirational, informative and interactive in equal measure. Highly recommended!” Rowan Gormley, Founder and CEO of NakedWines.com “Interspersed with inspiring and useful stories from successful entrepreneurs, this book can help aspiring business owners through a step-by-step process of refining their start-up ideas and building a solid business.” Elizabeth Varley, Founder and CEO of TechHub

The Step-By-Step Guide to Self-Publishing for Profit
The Step-By-Step Guide to Self-Publishing for Profit

Author: Christy Pinheiro

Publisher: Pineapple Guides

Published: 2009-08-19

Total Pages: 190

ISBN-13: 9780982266007

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"A fine book for self-publishers set to take advantage of today's best entry to self- publishing." Aaron Shepard, author of Aiming at Amazon. This book cuts through all the hype that surrounds the publishing industry. Learn how to register your own publishing imprint and reap the benefits of passive income that successful writing provides. This book shows you, step-by-step, how to set up your own publishing company and self-publish your own nonfiction book WITHOUT the expense of inventory or pricey "writing services" that bogus vanity publishers sell to authors. Using CreateSpace, an Amazon affiliate company, you can self-publish with very few costs up front. Stop dreaming and start living; get your book published and distributed the easy way, and keep ALL the profits for yourself! See the official website for this book and learn more about the authors at: www.stepbystepselfpublishing.net

The Ultimate Profit Playbook
The Ultimate Profit Playbook

Author: Karl Kaufman

Publisher: Bullhorn Books

Published: 2021-10-07

Total Pages: 58

ISBN-13: 9781955230001

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The Revolutionary System for Building Life-Changing Wealth in the Stock Market How can ordinary investors achieve extraordinary returns? The Ultimate Profit Playbook is an interactive workbook teaching the step-by-step process needed to evaluate a stock. It will help investors organize their research, dramatically reducing the time required to construct a market-beating portfolio. As the founder of American Dream Investing and a Forbes contributor, Karl Kaufman has provided investing insights to millions of readers. Based on decades of experience, this easy-to-understand guide is designed with the individual investor in mind. In The Ultimate Profit Playbook, Kaufman shows how to: Find a prospective stock to invest in Develop critical thinking to gain an edge over the professionals Know exactly which numbers to prioritize and how to find them quickly Discover secret web search ideas to uncover information ignored by most investors With The Ultimate Profit Playbook, Kaufman reveals the strategies he has used to generate more than 20% annualized returns over the past ten years. If you're looking for the one investing book to always keep by your side, The Ultimate Profit Playbook will be your trusted guide time and again.

Profit First
Profit First

Author: Mike Michalowicz

Publisher: Penguin

Published: 2017-02-21

Total Pages: 225

ISBN-13: 073521414X

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Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that: · Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. · A small, profitable business can be worth much more than a large business surviving on its top line. · Businesses that attain early and sustained profitability have a better shot at achieving long-term growth. With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.

The Ultimate LinkedIn Sales Guide
The Ultimate LinkedIn Sales Guide

Author: Daniel Disney

Publisher: John Wiley & Sons

Published: 2021-03-04

Total Pages: 381

ISBN-13: 1119787890

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Become a LinkedIn power user and harness the potential of social selling With the impact of COVID, remote working has become big, and so has the use of digital/virtual sales tools. More sales teams want and need to understand how to use social media platforms like LinkedIn to sell, and most do not use it properly. The Ultimate LinkedIn Sales Guide is the go-to book and guide for utilizing LinkedIn to sell. It covers all aspects of social and digital selling, including building the ultimate LinkedIn profile, using the searching functions to find customers, sending effective LinkedIn messages (written, audio & video), creating great content that generates sales, and all the latest tips and tricks, strategies and tools. With the right LinkedIn knowledge, you can attract customers and generate leads, improving your sales numbers from the comfort and safety of your computer. No matter what you are selling, LinkedIn can connect you to buyers. If you’re savvy, you can stay in touch with clients and generate more repeat sales, build trust, and create engaging content that will spread by word-of-mouth—the most powerful sales strategy around. This book will teach you how to do all that and more. In The Ultimate LinkedIn Sales Guide you will learn how to: Use the proven 4 Pillars of Social Selling Success to improve your existing LinkedIn activities or get started on a firm footing Create the Ultimate LinkedIn Profile, complete with a strong personal brand that could catapult you to industry leader status Generate leads using LinkedIn, then build and manage relationships with connected accounts to turn those leads into customers Utilize little-known LinkedIn “power tools” to grow your network, send effective messages, and write successful LinkedIn articles And so much more! The Ultimate LinkedIn Sales Guide is a must read for anyone wishing to utilise LinkedIn to improve sales.

Research to Revenue
Research to Revenue

Author: Don Rose

Publisher: UNC Press Books

Published: 2016-01-06

Total Pages: 353

ISBN-13: 146962527X

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University start-ups are unique in the world of business and entrepreneurship, translating research conducted at and owned by universities into market-ready products--a complex process that requires a combination of scientific, technical, legal, business, and financial skills to be successful. Start-ups have the potential to generate revenue for universities, enhance faculty recruitment and retention, create jobs, and create investment opportunities for venture capitalists and entrepreneurs. Research to Revenue presents the first-ever comprehensive guide to understanding, starting, and managing university startups. By systematically describing the process of translating academic research into commercial enterprises, Don Rose and Cam Patterson give a thorough, process-oriented, and practical set of guidelines that cover not only best practices but also common--and avoidable--mistakes. They detail the key factors and components that contribute to a successful start-up, explain what makes university start-ups unique, delineate the steps of building and managing them, and describe how to foster and maintain start-ups at a university. Written for faculty and staff working on campus, tech-transfer officers, university administrators, and venture capitalists unfamiliar with university structures, Research to Revenue ensures that any reader unfamiliar with technology commercialization and entrepreneurship will understand the fundamentals of the process, including intellectual property rights, fund-raising, and business models. This work is an invaluable resource for the successful formation and well-managed operation of university start-ups.

Stock Market Investing for Beginners
Stock Market Investing for Beginners

Author: Tycho Press

Publisher: Sourcebooks, Inc.

Published: 2013-11-22

Total Pages: 146

ISBN-13: 1623153026

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"This book provides a good foundation for the beginning investor who is setting out to venture in the stock market. It tells you in plain English about the fundamentals of stock market and investment strategies to deepen your investing literacy. If you're looking for good advice on which stock to buy and when to sell it, you can find it in this book."—Best Ways to Invest Money Blog Investing in the stock market is a great way to build your wealth, but for those of us who aren't professional stockbrokers, knowing what information to trust and where to put your money can seem overwhelming. Stock Market Investing for Beginners provides you with the strategic advice and knowledge necessary to make informed investment decisions. Equipping you with everything you need to take control of your financial future, Stock Market Investing for Beginners removes the guesswork from investing. Stock Market Investing for Beginners gives you the tools to start investing wisely and successfully, with: A Comprehensive Overview covering the fundamentals of stock market investing Strategic Advice on buying, selling, owning, and diversifying Invaluable Tips on building your financial portfolio through stock market investing "As a financial advisor, I recommend this book to anyone wanting to learn the Wall Street stock market game and build wealth."—Cheryl D. Broussard, reader and financial advisor Learn how to make the best of your investment with Stock Market Investing for Beginners.

The Art of Life
The Art of Life

Author: Ernest Holmes

Publisher: Penguin

Published: 2007-12-27

Total Pages: 180

ISBN-13: 9781585426133

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The inspiration of Ernest Holmes has reached hundreds of thousands of readers through his classic works, many of which are just now becoming available in paperback. Originally published in the first half of the twentieth century, these meditative, concise volumes have never previously appeared in paperback. Whether a newcomer to the philosophy Holmes founded or a veteran reader, you will find great power and practicality in the words that render Holmes one of the most celebrated and beloved mystical teachers of the past hundred years.

Side Hustle
Side Hustle

Author: Chris Guillebeau

Publisher: Crown Currency

Published: 2017-09-19

Total Pages: 274

ISBN-13: 152475885X

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The author of the New York Times Bestseller THE $100 STARTUP, shows how to launch a profitable side hustle in just 27 days. To some, the idea of quitting their day job to start a business is exhilarating. For others, it’s terrifying. After all, a job that produces a steady paycheck can be difficult to give up. But in a time when businesses have so little loyalty to employees that the very notion of “job security” has become a punchline, wouldn’t it be great to have an additional source of income to fall back on? And wouldn’t it be great to make that happen without leaving your day job? Enter the Side Hustle. Based on detailed information from hundreds of case studies, Chris Guillebeau provides a step-by-step guide that anyone can use to create and launch a profitable project in less than a month. Designed for the busy and impatient, this plan will have you generating income immediately, without the risk of throwing yourself head first into the world of entrepreneurship. Whether you just want to make some extra money, or start something that may end up replacing your day job entirely, the side hustle is the new job security. When you generate income from multiple sources, it gives you options, and in today’s world, options aren't just nice to have: they're essential. You don’t need entrepreneurial experience to launch a profitable side hustle. You don’t need a business degree, know how to code, or be an expert marketer. And you certainly don’t need employees or investors. With this book as your guide, anyone can learn to build a fast track to freedom.

See These Bones
See These Bones

Author: Chris Tullbane

Publisher: Murder of Crows

Published: 2019-10-22

Total Pages: 448

ISBN-13: 9781733482417

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There are many words to describe necromancers, but superhero isn't one of them. 18-year-old Damian Banach's only talent is the power that's driving him insane. Yet somehow Damian just became the Academy of Heroes' newest student. Accompanied by his mom's ghost, he'll have to survive the Academy (and his fellow classmates), while battling the insanity that doomed every Crow before him. Superhero school just got scary.