Rethink (Chapter 8)
Author: Ric Merrifield
Publisher: Pearson Education
Published: 2009-03-23
Total Pages: 20
ISBN-13: 0131366572
DOWNLOAD EBOOKThis is the eBook version of the printed book. Read the following excerpt from Rethink, Chapter 8: Revolutionary Rethinking at ING DIRECT. In the time of theRoman Empire, money changers set up shop in courtyards where they conducted their business on a long bench called a bancu. In Renaissance Florence, business loans were made across a banco, a desk covered by a green cloth. So it was inevitable that the builders of the echoing 19th century marble temples to Mammon, intent on awing the public as well as their commercial clients, would call their edifices “banks.” And if any single word described the banking process in those days, it was “static.” Bankers were set in their ways. The 20th century ushered in change that shook up the bankers’ world. Technology in the form of wire transfers, telephone banking, and the ATM transformed many of the “hows” in the industry. Banks began to shed their awesome trappings, woo their customers, and imitate retail stores. Then, in the new millennium, still another shock wave rippled across traditional banking operations in the United States: It was called ING DIRECT USA, an online bank that had rethought its business, deciding to put aside the “hows” and, instead, focus obsessively on the rapid shift in the “whats” that had become most valuable to customers. This revolutionary bank has become a role model for creative cost-cutting and significant innovation. Based in Wilmington, Delaware, ING DIRECT USA is a division of the Dutch conglomerate ING Groep NV, an insurance and banking colossus. ING DIRECT, launched in September 2000 by its chairman, president, and CEO Arkadi Kuhlmann. To continue reading, purchase and download now.
