Retailing Management:Text & Cases
Author: Swapna Pradhan
Publisher:
Published: 2009
Total Pages: 613
ISBN-13: 9780070264298
DOWNLOAD EBOOKRead and Download eBook Full
Author: Swapna Pradhan
Publisher:
Published: 2009
Total Pages: 613
ISBN-13: 9780070264298
DOWNLOAD EBOOKAuthor: U. C. Mathur
Publisher: I. K. International Pvt Ltd
Published: 2010
Total Pages: 496
ISBN-13: 9380578660
DOWNLOAD EBOOKRetail ventures become successful due to a variety of reasons but major dilemma for retail entrepreneurs is the secret formula for continued success. The book provides the entire gamut of carefully crafted success themes which covers the retail business i
Author: Joachim Zentes
Publisher: Springer
Published: 2016-10-07
Total Pages: 469
ISBN-13: 3658101830
DOWNLOAD EBOOKThis book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.
Author: Giri, Arunangshu
Publisher: PHI Learning Pvt. Ltd.
Published: 2020-12-01
Total Pages: 420
ISBN-13: 9390544246
DOWNLOAD EBOOKThe book discusses the whole gamut of retail management emphasizing the changing retail environment in Indian and International context for conceptual clarity and mastery of retailing by the modern readers. It offers experiential learning through contextual case studies to render a better understanding of each functional area of retail management. Various aspects of retail management at the introductory level have been covered and explained lucidly, supported with examples, illustration and photographs to enable students to comprehend the subject matter with ease. The objective of the book is to give hands-on experience and learning of global retail practices to the students of management studies. Key Features • Thorough coverage of retailing in modern context, including e-retailing • Case-studies, caselets and examples to make students industry-ready • Bullet-point approach for key topics to highlight important information • Graphics to generate students’ interest and make learning easy Target Audience • MBA, PGDM and PGPBA • Marketing professionals and trainers
Author: David E. Bell
Publisher: Thomson South-Western
Published: 1996
Total Pages: 0
ISBN-13: 9780538849081
DOWNLOAD EBOOKThis work on the retailing firm is written from the perspective of senior management
Author:
Publisher:
Published:
Total Pages:
ISBN-13: 9780070585409
DOWNLOAD EBOOKAuthor: Joachim Zentes
Publisher: Springer Science & Business Media
Published: 2007-10-16
Total Pages: 358
ISBN-13: 3834992720
DOWNLOAD EBOOKThe authors demonstrate the broad and complex topics of retail management in 15 lessons. Each lesson includes a thematic overview of key issues and a comprehensive case study. International best practice companies are used to highlight managerial implications and the key discussion points.
Author: Rosemary Varley
Publisher: Psychology Press
Published: 2006
Total Pages: 304
ISBN-13: 9780415327145
DOWNLOAD EBOOKThis text represents a specialist text resource for students of retail management or marketing courses and modules, providing the reader with the opportunity to acquire a deeper knowledge of a key area of retailing management.
Author: Conrad Lashley
Publisher: Routledge
Published: 2009-11-03
Total Pages: 376
ISBN-13: 113639821X
DOWNLOAD EBOOK'Hospitality Retail Management' provides students and managers with a practical guide to managing units in hospitality retail organizations. Customers rely on a particular chain of hotels, restaurants or pubs to provide the same level of service and environment across the board. This standardised service provides the customer with the security of knowing what to expect from that particular organisation. However, this standardisation allows little room for creativity for individual managers to respond to the particular needs of their local market. There is a growing realisation that there is greater profitability if the chain can offer both standardised services across all its retail operations while at the same time allowing local managers the freedom to interpret the needs of its local market as they see fit. 'Hospitality Retail Management' shows managers and students how competitive advantage can be gained by adopting management techniques which are both 'tight and loose', and demonstrates how you can manage businesses with well-defined objectives while also allowing local managers to interpret their local market as they see fit. Conrad Lashley has done extensive consultancy with companies such as McDonalds and uses case studies from these companies to reiterate key issues throughout the text.
Author: Pradhan
Publisher: Tata McGraw-Hill Education
Published: 2011
Total Pages: 0
ISBN-13: 9780070152564
DOWNLOAD EBOOK