Retailer's Guide to Emotional Hot Buttons
Retailer's Guide to Emotional Hot Buttons

Author: DMSRetail

Publisher: DMSRetail Inc.

Published: 2013-06-29

Total Pages: 119

ISBN-13: 973914134X

DOWNLOAD EBOOK

Once you discover the secrets contained in this guide, you'll be able to use them to your advantage to transform prospective buyers into "sold" customers time after time after time. The quality of your product/service is important to your success, but not as important as your ability to become a Doctor of Psychology…SALES Psychology that is. Mastering the techniques…that’s what will really open the financial floodgates... Why? Because, despite everything we know, we are all much more susceptible to persuasion than we think. Question for you… Are you trying to appeal to your prospects hearts or to their minds? If your sales presentations lead with a list of your product's features and/or how great you or your company is, then it’s over before you even get started.

22 Ways of Highly Successful Retail Managers
22 Ways of Highly Successful Retail Managers

Author: DMSRetail

Publisher: DMSRetail Inc.

Published: 2013-06-29

Total Pages: 106

ISBN-13: 9739141331

DOWNLOAD EBOOK

Every so often a book comes along that really resonates with you; a book that you read with such intense interest that you don’t want to put it down. These books add value to your life because you actually take away something that can help you; something you suddenly realize that you have been waiting for, even though you didn’t necessarily know that you were waiting for it. But what a difference it makes. All at once you see through what’s been bothering you – even if it was just a little nagging doubt or thought about what you’re doing in your career. Well, 22 Ways of Highly Successful Retail Managers is that book. It’s the book that you will carry around with you for easy reference. It’s the one that will be ‘dog eared’ due to constant use; the one that you will tell others about. You’ll take excerpts out of the book and post them on your bulletin board, or maybe even your bathroom mirror, to help you remember a particular piece that really hits home with you.

Managing for Higher Retail Success
Managing for Higher Retail Success

Author: DMSRetail

Publisher: DMSRetail Inc.

Published: 2013-06-29

Total Pages: 138

ISBN-13: 0973914130

DOWNLOAD EBOOK

There are proven ways of significantly increasing your sales volume, increasing profitability and achieving higher customer retention rates. All of this will finally be within your control after reading and applying the proven principles in ‘Managing for Higher Retail Success’. You will no longer be caught in the trap…the trap of focusing on lack of traffic or weather or other things that are beyond your control. This guide will empower you to move forward and succeed despite many obstacles. You will quickly begin to approach every new day with excitement and renewed enthusiasm. You will be in control of most of the factors that have real impact on your results. ‘Managing for Higher Retail Success’ will show you how to get and stay, in the driver's seat. If you are managing, that is where you have to be. You simply can’t let circumstances throw you off course. You simply can’t settle for mediocre results. You are in a competitive industry and you are a winner who wants to achieve great results and lead a great team.

Retail Customer Service Fundamentals 2nd Edition
Retail Customer Service Fundamentals 2nd Edition

Author: DMSRetail

Publisher: DMSRetail Inc.

Published: 2013-06-29

Total Pages: 57

ISBN-13: 0973914122

DOWNLOAD EBOOK

Here is what you'll discover: Two perfect statements to make to a prospective employer which will win you the job hands down. Or, if you already have the job, these statements will make it obvious to anyone that you ‘get it’ with regard to customer service and you’ll move up fast. Page 7. The 3 really simple and common things you have to be really, really good at to make sure you stand out from the crowd. Page 30. The one simple move you can learn to make which ensures you will never fail to greet your customer – no matter what you are doing. Page 11. How to start building instant rapport with your customers in a comfortable, non-threatening way. Page 14. 7 things that you cannot say or do if you expect customers to respond favorably to you. Page 34. 7 rules of proper conduct to make sure you not only keep your job, but set a shining example for those around you. Page 29. 5 ways to spot team shoplifting in action. Page 27. How to be a customer service fanatic. Page 48. The important connection between customer satisfaction and your work ethic. Page 7. How to use ‘sales talk’ to your best advantage. Page 44. The clear difference between sales orientation and task orientation. Page 43. Avoiding the cookie cutter approach to customers. Page 38. 13 tips on how to make sure you present a great image to your customers. Page 32. 5 things to do when you encounter a suspected shoplifter. Page 27. 3 statements that will help your customer out of an embarrassing situation. Page 21. Tips on how to handle telephone calls like an expert. Page 24. 11 must do’s when it comes to store maintenance standards. Page 26. The 6 steps of the sales process, fully explained. Page 13. Explanations and examples of open ended questions. Page 14. 4 examples of closing statements. Page 17. When to stop trying to overcome the customers’ objections, and why. Page 16. The 7 basics of a positive shopping experience. Page 9. 10 ways that you can personally impact the positive shopping experience. Page 10. 2 amazing facts about customer complaints. Page 22. Learn the golden rule of Customer Service and when it does not apply. Page 7. Success tip for learning the basics of the sales process in a comfortable, no anxiety way. Page 17. 6 ways to become an expert in handling multiple customers at the same time. Page 19. The 3 main ways to show customers that you value their time. Page 20. 2 things that must be done, at the check-out, to ensure that you leave a great lasting impression. Page 22. Learn how to know the difference between shoppers who are customers and shoppers who are not. Page 8 And so much more...

Hot Button Marketing: Push the Emotional Buttons That Get People to Buy.
Hot Button Marketing: Push the Emotional Buttons That Get People to Buy.

Author: Joan-Marie Moss

Publisher: Independently Published

Published: 2017-01-30

Total Pages: 268

ISBN-13: 9781520468266

DOWNLOAD EBOOK

Consumers buy products for two reasons: the rational reason and the real reason. While your customers may say they want your products because of its features and benefits, their decision to buy is based on emotions, not intellect. This newly revised edition of the best selling Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's even if it's a parity product. Filled with tips and insights that can be applied at every stage of marketing from product development to one-to-one selling, this newly revised edition shows you how to hit the sixteen hot buttons and get your product sold. It is the forerunner of one of the hottest trends in marketing today --Neuromarketing. Neuromarketing helps marketers discover "buy buttons" that are hard wired into a persons head.

Instant Profits Guide To Email Marketing Success
Instant Profits Guide To Email Marketing Success

Author: Hillary Scholl

Publisher: Estalontech

Published: 2018-12-25

Total Pages: 145

ISBN-13: 8829582840

DOWNLOAD EBOOK

Create an avalanche of profits using the PROVEN email marketing methods E-mail marketing is a direct marketing method that makes use of e-mails to communicate a commercial message to your target market. It can be difficult to build a permission based mailing list. With the overwhelming amount of traffic on the Internet, it is hard to know just how to develop a solid mailing list Building a responsive mailing list for your enterprise is one of the most important, and most easiest way to skyrocket your income and get more done - in less time. Want to know what the key is to succeeding as an online marketer today? It’s being able to build a large, targeted, responsive opt-in email list. Instant Profits Guide to Email Marketing success will help you shave off months and even years off your struggle to become a successful online marketer! Here is just some of what you will learn by reading it: How to create a website that makes people feel like they absolutely must opt-in to your list Where to find the internet users that are your potential market How to offer information that your buyers might be looking for and offer it for free so that they are lured immediately to your site How to understand the original intention and purpose of email marketing How to truly understand what a niche market is and make it work for you How to set up a website so jam packed with information that you will lure those 2500 visitors to your site in no time because you have become an invaluable library and resource to them How to brainstorm the internet so you can find new prospects How to conceptualize a message for customers who may have already bought from you once to get them to buy from you again Different ways to ensure you build a highly profitable list Gaining the trust of your customers – and have them opt-in to your list quickly and easily! How to use landing pages, squeeze pages, gift pages and benefits pages to draw prospects to your opt-in email list How to use your list to produce maximum profits – building a good list is only half the battle, now you have to entice members of your list to buy … find out how here! How to create your own free newsletter or ezine to distribute to your list – plus, how to set up your own action-inducing autoresponder series! And much, much more! It covers everything from starting your list of targeted subscribers to writing persuasive emails that sell, to the finer points about email delivery methods and tracking. So... while there's no disputing the fact that email marketing is a BILLION DOLLAR industry, the real question is... How do you get it done? That's where this guide comes in...

Why Customers Really Buy
Why Customers Really Buy

Author: Linda Goodman

Publisher: Red Wheel/Weiser

Published: 2009-01-01

Total Pages: 256

ISBN-13: 1601637888

DOWNLOAD EBOOK

The motivations customers act on are seldom logical, predictable, or even conscious. Instead, their strongest responses stem from one source: emotion. It's a deceptively simple reality. But it permanently changes the way organizations must go about understanding their customers. Why Customers Really Buy introduces emotional-trigger research, a revolutionary new approach that uncovers the core, unfiltered, and spontaneous triggers that drive customer sales. Traditional market research is outmoded and counterproductive because old methods measure rather than inform. They generate predictable answers that confirm preconceived assumptions. Emotional-trigger research is a powerfully different method that gets to the heart of what companies need to know. Based on an indirect approach that features provocative questions, insightful listening, and in-depth conversations, the results are more spontaneous and enlightening. This book equips sales and marketing professionals with: The keys to solving the mystery of how customer decisions are really made Twelve real-world case studies illustrating how emotional-trigger research solved many of the most pressing sales/marketing challenges companies confront Twelve universal sales/marketing lessons revealed through emotional-trigger research and how to apply those lessons to diverse industries Why Customers Really Buy reveals how customers emotionally connect with a product or service, and goes to the very root of how to craft winning solutions to reach them.

Don't Stuff Up the Retail Sale
Don't Stuff Up the Retail Sale

Author: Wendy Berry

Publisher: Wendy Berry

Published: 2008

Total Pages: 326

ISBN-13: 0980503728

DOWNLOAD EBOOK

The very best retail sales training you will ever get packed into one book. Retail salespeople are notoriously under-trained. How does this impact on your bottom line? Whether you're a retail salesperson, sales manager or business owner, in this book you'll find a wealth of information that will help you succeed. Here at last is the complete guide to retail selling that will show you step-by-step how to refine your sales process, increase conversions and sell more. Wendy and Jo guide you through the sales process in an easy-to-read format loaded with practical strategies that work in today's marketplace.

How to Make Money with Social Media
How to Make Money with Social Media

Author: Jamie Turner

Publisher: FT Press

Published: 2014-07-21

Total Pages: 239

ISBN-13: 0133888436

DOWNLOAD EBOOK

Set up, launch, and run your winning social/mobile media campaign! This guide is packed with actionable tools, techniques, and tips you can really use – all fully revamped for today's newest platforms and opportunities. Authors Jamie Turner and Reshma Shah have unsurpassed experience using social and mobile media to solve complex and difficult marketing challenges. Their How to Make Money with Social Media, Second Edition reads just like the conversation you'd want to have with them over coffee: it's friendly, upbeat, based on hard-won experience about what does (and doesn't) work, and focused on exactly what you need to know. Step by step, Turner and Shah show you how to: Define the right goals, strategies, and tactics – and then successfully execute on your plan Integrate social and mobile marketing with your other marketing programs, so you can gain more value from all of them Make the most of your resources, no matter how limited they are Leverage YouTube, LinkedIn, Facebook, Twitter, and newer platforms Measure brand sentiment, engagement, ROI, and more – and learn the right lessons from your metrics Avoid crucial pitfalls that other companies are currently encountering Every chapter includes easy-to-use tips in handy callouts and sidebars, concluding with Action Steps that answer today's #1 social/mobile marketing question: "What should I do next?" Whether you're a marketer, entrepreneur, sales leader, or student, if you want to profit from social or mobile marketing, start right here.