Retailing in the 21st Century

Retailing in the 21st Century

Author: Manfred Krafft

Publisher: Springer Science & Business Media

Published: 2009-12-17

Total Pages: 458

ISBN-13: 3540720030

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With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.


Selling Home Furnishings: A Training Program

Selling Home Furnishings: A Training Program

Author: Roscoe R. Rau

Publisher: Good Press

Published: 2021-05-19

Total Pages: 315

ISBN-13:

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"Selling Home Furnishings" by Roscoe R. Rau is a bulletin about training programs referring to furniture selling. The book has been prepared for use by those who seek self-improvement as members of a group engaged in the study of home furnishings and how to sell them agreeably, intelligently, and competitively. This bulletin presents at once an opportunity and challenge to those who sell home furnishings: Opportunity to those who see furniture as a symbol of achievement and distinction. These hear the call to bring beauty out of drab surroundings and to shape the visible garments of life, and even life itself, making it finer, richer, and a thing of greater worth. Challenge to those who in selling home furnishings must be conscious of the wide extension of education in the home furnishing art, the rapid improvement in the general taste and specific knowledge of the customer, the tendency to shop in the large centers, the increasing number of small decorators, and the trend to furnished rooms and apartments. Some important titles include: Specialized Selling Of Home Furnishings As A Career Modern Methods Are Designed To Meet Changing Conditions Increasing Sales And Earnings Increase The Daily Average Number Of Customers


Handbook of Research on Retailer-Consumer Relationship Development

Handbook of Research on Retailer-Consumer Relationship Development

Author: Musso, Fabio

Publisher: IGI Global

Published: 2014-05-31

Total Pages: 625

ISBN-13: 1466660759

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Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Development offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyze the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students.