Handbook of Market Research

Handbook of Market Research

Author: Christian Homburg

Publisher: Springer

Published: 2021-12-03

Total Pages: 0

ISBN-13: 9783319574110

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In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal approaches to market research and guide students and practitioners in their real-life applications. Aspects covered include topics on data-related issues, methods, and applications. Data-related topics comprise chapters on experimental design, survey research methods, international market research, panel data fusion, and endogeneity. Method-oriented chapters look at a wide variety of data analysis methods relevant for market research, including chapters on regression, structural equation modeling (SEM), conjoint analysis, and text analysis. Application chapters focus on specific topics relevant for market research such as customer satisfaction, customer retention modeling, return on marketing, and return on price promotions. Each chapter is written by an expert in the field. The presentation of the material seeks to improve the intuitive and technical understanding of the methods covered.


Field Experiments

Field Experiments

Author: John A. List

Publisher: Edward Elgar Publishing

Published: 2018

Total Pages: 0

ISBN-13: 9781781952245

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This research review discusses the most critical and influential articles that utilise field experimentation to answer questions of economic importance. Field experiments have gained popularity in recent years, allowing researchers to infer causal effects of different market environments, policies and interventions. The articles analysed here provide insights into market functioning and individual and group decision-making across a wide range of domains, including marketplace transactions, labor decisions, charitable giving, financial planning, and education and health-related decision-making. This research review will be an important resource for students new to the methodology and applications of field experiments and academics alike.


Field Experiments in Political Science and Public Policy

Field Experiments in Political Science and Public Policy

Author: Peter John

Publisher: Routledge

Published: 2017-01-06

Total Pages: 368

ISBN-13: 1317680170

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Field experiments -- randomized controlled trials -- have become ever more popular in political science, as well as in other disciplines, such as economics, social policy and development. Policy-makers have also increasingly used randomization to evaluate public policies, designing trials of tax reminders, welfare policies and international aid programs to name just a few of the interventions tested in this way. Field experiments have become successful because they assess causal claims in ways that other methods of evaluation find hard to emulate. Social scientists and evaluators have rediscovered how to design and analyze field experiments, but they have paid much less attention to the challenges of organizing and managing them. Field experiments pose unique challenges and opportunities for the researcher and evaluator which come from working in the field. The research experience can be challenging and at times hard to predict. This book aims to help researchers and evaluators plan and manage their field experiments so they can avoid common pitfalls. It is also intended to open up discussion about the context and backdrop to trials so that these practical aspects of field experiments are better understood. The book sets out ten steps researchers can use to plan their field experiments, then nine threats to watch out for when they implement them. There are cases studies of voting and political participation, elites, welfare and employment, nudging citizens, and developing countries.


Field Experiments

Field Experiments

Author: Alan S. Gerber

Publisher: W W Norton & Company Incorporated

Published: 2012

Total Pages: 492

ISBN-13: 9780393979954

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A brief, authoritative introduction to field experimentation in the social sciences. Written by two leading experts on experimental methods, this concise text covers the major aspects of experiment design, analysis, and interpretation in clear language. Students learn how to design randomized experiments, analyze the data, and interpret the findings. Beyond the authoritative coverage of the basic methodology, the authors include numerous features to help students achieve a deeper understanding of field experimentation, including rich examples from the social science literature, problem sets and discussions, data sets, and further readings.


Advances in Experimental Political Science

Advances in Experimental Political Science

Author: James N. Druckman

Publisher: Cambridge University Press

Published: 2021-04

Total Pages: 671

ISBN-13: 1108478506

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Novel collection of essays addressing contemporary trends in political science, covering a broad array of methodological and substantive topics.


Report

Report

Author: Storrs Agricultural Experiment Station

Publisher:

Published: 1897

Total Pages: 834

ISBN-13:

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Report for 1905/1906 includes, also, Bulletin no. 38, Jan. 1906; 1907/09 includes, also, Bulletins no. 49-58, Nov. 1907-June, 1909.