Great Legal Marketing
Great Legal Marketing

Author: Benjamin W. Glass

Publisher: Morgan James Publishing

Published: 2011-11-01

Total Pages: 195

ISBN-13: 0983712506

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Shares marketing strategies to build law practices, including cultivating a group of followers who will send business, building a database of clients, and avoiding the common pitfalls.

The Lawyer Marketing Book
The Lawyer Marketing Book

Author: Matt Starosciak

Publisher: Proven Law Publishing

Published: 2017-08-01

Total Pages: 210

ISBN-13: 0999123106

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The Lawyer Marketing Book (TLMB) is a great read for both experienced attorneys as well as those entering the practice of law. In fact, some say it’s a must read for any lawyer competing for clients in today’s legal market. There are four things that make TLMB unique. First, it’s interesting and engaging. TLMB uses real-life stories of other private practitioners to highlight the best and worst marketing decisions and strategies. Second, it’s comprehensive. At 300 pages, it covers everything from specific strategies for making the phone ring, to training intake personnel and negotiating with vendors, to measuring ROI. Third, it’s written by a true pro in the industry. Matt Starosciak has nearly two decades of experience on all sides of the law firm marketing process, including work as a lawyer, marketing product sales rep, and consultant to some of the nation’s top law firms. Finally, TLMB provides takeaways on every page that can be implemented by attorneys today to improve their success in the practice of law.

Marketing for Attorneys and Law Firms
Marketing for Attorneys and Law Firms

Author: William J. Winston

Publisher: Psychology Press

Published: 1993

Total Pages: 360

ISBN-13: 9781560243243

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Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool in evaluating and improving old marketing strategies and creating new marketing strategies where such advertising was neglected. For attorneys, academics, consultants, marketing experts, and students concerned about the development of marketing strategies in this specialized field, Marketing for Attorneys and Law Firms is an invaluable reference book.

The Lawyer's Guide to Marketing on the Internet
The Lawyer's Guide to Marketing on the Internet

Author: Gregory H. Siskind

Publisher: American Bar Association

Published: 2007

Total Pages: 204

ISBN-13: 9781590318768

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In this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll learn how to make the latest technology work for your practice and increase your firm's visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice.

How to Capture and Keep Clients
How to Capture and Keep Clients

Author: Jennifer J. Rose

Publisher: American Bar Association

Published: 2005

Total Pages: 292

ISBN-13: 159031526X

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In this new, in-depth book the best and most innovative solo and small firm lawyers give you their secrets, approaches and strategies to that age-old puzzle of growing your law firm. Through this wealth of savvy advice, you'll learn how to ask for business, attract and keep clients, partner with other lawyers, build a virtual law firm, use technology in client development, brand your law firm and much more.

Local Marketing for Personal Injury Lawyers
Local Marketing for Personal Injury Lawyers

Author: Casey Meraz

Publisher: Independently Published

Published: 2020-02-07

Total Pages: 110

ISBN-13: 9781660339723

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The purpose of this book is to empower you with the strategies and tactics you need to dominate the local pack in your market. I will cover the exact tactics I have used and refined over the years to become successful in the most competitive markets time and time again. Paid search for personal injury lawyers is expensive and can cost hundreds of dollars per click. While paid search has a place and shouldn't be ignored, as a marketer, I have always believed in organic and local search. These channels, when used with a comprehensive strategy, can generate leads at a fraction of the cost. These are the channels that have allowed me to help law firms abandon sky-high spending on yellow pages ads and scale back expensive pay per click campaigns. This book is written for law firm owners, managers, and marketers that are looking to start their own firm or have been around for years. Even though some of the details in this book are aimed at new law firms, I still recommend you read those sections.