Die beiden ursprünglich 1992 veröffentlichten Bände liegen nun in zusammengefaßter Paperback-Form vor. Reality Rules beleuchten die Syntax und die Semantik der Sprache, in der mathematische Modellierungsregeln niedergelegt werden. Eine Vielzahl von Beispielen zeigt praktische Anwendungen auf; auch ein Lösungsband zur Unterstützung des Selbststudiums ist erhältlich.
One of our great contemporary scientists reveals the ten profound insights that illuminate what everyone should know about the physical world In Fundamentals, Nobel laureate Frank Wilczek offers the reader a simple yet profound exploration of reality based on the deep revelations of modern science. With clarity and an infectious sense of joy, he guides us through the essential concepts that form our understanding of what the world is and how it works. Through these pages, we come to see our reality in a new way--bigger, fuller, and stranger than it looked before. Synthesizing basic questions, facts, and dazzling speculations, Wilczek investigates the ideas that form our understanding of the universe: time, space, matter, energy, complexity, and complementarity. He excavates the history of fundamental science, exploring what we know and how we know it, while journeying to the horizons of the scientific world to give us a glimpse of what we may soon discover. Brilliant, lucid, and accessible, this celebration of human ingenuity and imagination will expand your world and your mind.
An impassioned look at games and game design that offers the most ambitious framework for understanding them to date. As pop culture, games are as important as film or television—but game design has yet to develop a theoretical framework or critical vocabulary. In Rules of Play Katie Salen and Eric Zimmerman present a much-needed primer for this emerging field. They offer a unified model for looking at all kinds of games, from board games and sports to computer and video games. As active participants in game culture, the authors have written Rules of Play as a catalyst for innovation, filled with new concepts, strategies, and methodologies for creating and understanding games. Building an aesthetics of interactive systems, Salen and Zimmerman define core concepts like "play," "design," and "interactivity." They look at games through a series of eighteen "game design schemas," or conceptual frameworks, including games as systems of emergence and information, as contexts for social play, as a storytelling medium, and as sites of cultural resistance. Written for game scholars, game developers, and interactive designers, Rules of Play is a textbook, reference book, and theoretical guide. It is the first comprehensive attempt to establish a solid theoretical framework for the emerging discipline of game design.
**WINNER OF THE 2020 NOBEL PRIZE IN PHYSICS** The Road to Reality is the most important and ambitious work of science for a generation. It provides nothing less than a comprehensive account of the physical universe and the essentials of its underlying mathematical theory. It assumes no particular specialist knowledge on the part of the reader, so that, for example, the early chapters give us the vital mathematical background to the physical theories explored later in the book. Roger Penrose's purpose is to describe as clearly as possible our present understanding of the universe and to convey a feeling for its deep beauty and philosophical implications, as well as its intricate logical interconnections. The Road to Reality is rarely less than challenging, but the book is leavened by vivid descriptive passages, as well as hundreds of hand-drawn diagrams. In a single work of colossal scope one of the world's greatest scientists has given us a complete and unrivalled guide to the glories of the universe that we all inhabit. 'Roger Penrose is the most important physicist to work in relativity theory except for Einstein. He is one of the very few people I've met in my life who, without reservation, I call a genius' Lee Smolin
Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now
Transurfing Reality was one of the top non-fiction bestsellers in the world in 2005 and 2006. Unknown till now in the West, the series has sold over 1,300,000 copies in Russia in three years. This translation (by Natasha Micharina) describes a new way of looking at reality, indeed of creating it. It provides a scientific explanation of the laws that help you do this, building up a scientific model, speaking in detail about particular rules to follow and giving important how-to tips, illustrated with examples. The author introduces a system of specific terms, notions, and metaphors, which together make a truly convincing, thought-provoking theory of creating your own life. “You are ruled by circumstances and it will always be like that until you learn how to manage your reality,” says the author. Bringing together the cutting edge of modern science and philosophical teaching, the book's style is popular-scientific, metaphorical and conversational. Books in the series: Reality Transurfing 1: The Space of Variations; Reality Transurfing 2: A Rustle of Morning Stars; Reality Transurfing 3: Forward to the Past; Reality Transurfing 4: Ruling Reality; Reality Transurfing 5: Apples Fall to the Sky
An extraordinary and challenging synthesis of ideas uniting Quantum Theory, and the theories of Computation, Knowledge and Evolution, Deutsch's extraordinary book explores the deep connections between these strands which reveal the fabric of realityin which human actions and ideas play essential roles.
“McGonigal is a clear, methodical writer, and her ideas are well argued. Assertions are backed by countless psychological studies.” —The Boston Globe “Powerful and provocative . . . McGonigal makes a persuasive case that games have a lot to teach us about how to make our lives, and the world, better.” —San Jose Mercury News “Jane McGonigal's insights have the elegant, compact, deadly simplicity of plutonium, and the same explosive force.” —Cory Doctorow, author of Little Brother A visionary game designer reveals how we can harness the power of games to boost global happiness. With 174 million gamers in the United States alone, we now live in a world where every generation will be a gamer generation. But why, Jane McGonigal asks, should games be used for escapist entertainment alone? In this groundbreaking book, she shows how we can leverage the power of games to fix what is wrong with the real world-from social problems like depression and obesity to global issues like poverty and climate change-and introduces us to cutting-edge games that are already changing the business, education, and nonprofit worlds. Written for gamers and non-gamers alike, Reality Is Broken shows that the future will belong to those who can understand, design, and play games. Jane McGonigal is also the author of SuperBetter: A Revolutionary Approach to Getting Stronger, Happier, Braver and More Resilient.
“Proofs and Fundamentals: A First Course in Abstract Mathematics” 2nd edition is designed as a "transition" course to introduce undergraduates to the writing of rigorous mathematical proofs, and to such fundamental mathematical ideas as sets, functions, relations, and cardinality. The text serves as a bridge between computational courses such as calculus, and more theoretical, proofs-oriented courses such as linear algebra, abstract algebra and real analysis. This 3-part work carefully balances Proofs, Fundamentals, and Extras. Part 1 presents logic and basic proof techniques; Part 2 thoroughly covers fundamental material such as sets, functions and relations; and Part 3 introduces a variety of extra topics such as groups, combinatorics and sequences. A gentle, friendly style is used, in which motivation and informal discussion play a key role, and yet high standards in rigor and in writing are never compromised. New to the second edition: 1) A new section about the foundations of set theory has been added at the end of the chapter about sets. This section includes a very informal discussion of the Zermelo– Fraenkel Axioms for set theory. We do not make use of these axioms subsequently in the text, but it is valuable for any mathematician to be aware that an axiomatic basis for set theory exists. Also included in this new section is a slightly expanded discussion of the Axiom of Choice, and new discussion of Zorn's Lemma, which is used later in the text. 2) The chapter about the cardinality of sets has been rearranged and expanded. There is a new section at the start of the chapter that summarizes various properties of the set of natural numbers; these properties play important roles subsequently in the chapter. The sections on induction and recursion have been slightly expanded, and have been relocated to an earlier place in the chapter (following the new section), both because they are more concrete than the material found in the other sections of the chapter, and because ideas from the sections on induction and recursion are used in the other sections. Next comes the section on the cardinality of sets (which was originally the first section of the chapter); this section gained proofs of the Schroeder–Bernstein theorem and the Trichotomy Law for Sets, and lost most of the material about finite and countable sets, which has now been moved to a new section devoted to those two types of sets. The chapter concludes with the section on the cardinality of the number systems. 3) The chapter on the construction of the natural numbers, integers and rational numbers from the Peano Postulates was removed entirely. That material was originally included to provide the needed background about the number systems, particularly for the discussion of the cardinality of sets, but it was always somewhat out of place given the level and scope of this text. The background material about the natural numbers needed for the cardinality of sets has now been summarized in a new section at the start of that chapter, making the chapter both self-contained and more accessible than it previously was. 4) The section on families of sets has been thoroughly revised, with the focus being on families of sets in general, not necessarily thought of as indexed. 5) A new section about the convergence of sequences has been added to the chapter on selected topics. This new section, which treats a topic from real analysis, adds some diversity to the chapter, which had hitherto contained selected topics of only an algebraic or combinatorial nature. 6) A new section called ``You Are the Professor'' has been added to the end of the last chapter. This new section, which includes a number of attempted proofs taken from actual homework exercises submitted by students, offers the reader the opportunity to solidify her facility for writing proofs by critiquing these submissions as if she were the instructor for the course. 7) All known errors have been corrected. 8) Many minor adjustments of wording have been made throughout the text, with the hope of improving the exposition.
