Real Estate Marketing
Real Estate Marketing

Author: M. Joseph Sirgy

Publisher: Routledge

Published: 2014-05-09

Total Pages: 319

ISBN-13: 1317689054

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Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this book will also be of interest to professional real estate entrepreneurs looking to boost their knowledge and improve their marketing techniques. The book is divided into five major parts. Part 1 focuses on introducing students to fundamental concepts of marketing as a business philosophy and strategy. Concepts discussed include strategic analysis, target marketing, and the four elements of the marketing mix: property planning, site selection, pricing of properties, and promotion of properties. Part 2 focuses on personal selling in real estate. Students will learn the exact process and steps involved in representing real estate buyers and sellers. Part 3 focuses on negotiations in real estate. How do effective real estate professionals use negotiation approaches such as collaboration, competition, accommodation, and compromise as a direct function of the situation and personalities involved in either buying or selling real estate properties? Part 4 focuses on human resource management issues such as recruiting and training real estate agents, issues related to performance evaluation, motivation, and compensation, as well as issues related to leadership. Finally, Part 5 focuses on legal and ethical issues in the real estate industry. Students will learn how to address difficult situations and legal/ethical dilemmas by understanding and applying a variety of legal/ethical tests. Students will also become intimately familiar with the industry’s code of ethics.

Real Estate Marketing and Sales Essentials
Real Estate Marketing and Sales Essentials

Author: Dan Hamilton

Publisher:

Published: 2015-05-25

Total Pages: 352

ISBN-13: 9781629800097

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Written by a real estate expert and training authority, this textbook provides the key steps for success for new and experienced agents who want to thrive, not just survive, in a dynamic industry. Real Estate Marketing and Sales Essentials is packed with insider tips, advice, and hands-on instruction on converting knowledge into sales. The book walks readers through the major daily activities, including prospecting, listing procedures, follow-up, social networking, referrals, technology, negotiation, financing, and more.

Real Estate Rainmaker
Real Estate Rainmaker

Author: Dan Gooder Richard

Publisher: John Wiley & Sons

Published: 2004-03-02

Total Pages: 342

ISBN-13: 9780471472230

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Learn the new rules of real estate marketing! Old rule: Your website is all about you. New rule: Your website is all about the customer. Old rule: Online advertising will surpass offline advertising. New rule: Integrated offline and online advertising wins every time. Old rule: Delivering leads is the only job for a website. New rule: The best websites deliver leads and customer service. These are just some of the new rules of online marketing that you'll find in this helpful, hands-on guide. In the REAL ESTATE RAINMAKER Guide to Online Marketing, Dan Gooder Richard offers new solutions and proven ways to use the Internet to drive your real estate business. Whether you're a novice or a veteran real estate pro, you'll find all the cutting-edge online strategies you need to design and implement your own effective, profitable marketing strategy-with practical guidance on building a unique online brand with web domains, websites, and e-mail marketing strategies. Full of real-world examples and straightforward guidelines, the REAL ESTATE RAINMAKER Guide to Online Marketing will help you generate more leads and more business than you ever thought possible!

Real Estate Marketing Playbook
Real Estate Marketing Playbook

Author: Brandon Doyle

Publisher: Createspace Independent Publishing Platform

Published: 2018-09-12

Total Pages: 174

ISBN-13: 9781720374190

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Countless marketing books have been written for real estate agents, and for a good reason: to survive in today's challenging economic climate, real estate agents must wear so many hats at once to have a chance at success, and thus need as much help as they can get. While many real-estate marketing books offer a whole-life plan to achieving your goals or attempt to impress you with far-out tactics that may have worked for one person, one time, in a market unlike any other, this book is different. The Real Estate Marketing Playbook was inspired by observations and experiences over many years in the real estate business. Concise chapters get right to the point and offer actionable advice. You'll receive a brief overview of each tactic, learn about best practices, and in most chapters, you'll hear from experts as they chime in on their struggles and successes. This is not to say that the book is merely short; it is merely respectful of your time. Each chapter is its own contained unit. Feel free to flip to any section that intrigues you, or that addresses a situation applicable to you. Keep in mind that it is not humanly possible to implement every idea in this book. Neither is it possible that every concept applies to every real estate agent. Just like your real estate business, every situation is unique. Use common sense to determine if a plan is right for you, your market, and your business. This book is meant to be kept within reach throughout your business day - in the car, in your bag or briefcase, etc. It's a perfect companion when waiting for open houses to begin or for clients to arrive. It's a helpful lunchtime read to keep you in the mindset of innovation and forward movement for your business. Anytime you need a helpful hint or a compelling idea to help boost your current or next marketing project, crack it open; even just flipping it open and reading a chapter at random could spark an idea that skyrockets your real estate business. This book is not for those seeking a shortcut, but for those who are willing to challenge themselves to take advantage of every opportunity to grow their real estate business.

101 Ways to Promote Your Real Estate Web Site
101 Ways to Promote Your Real Estate Web Site

Author: Susan Sweeney

Publisher: Maximum Press

Published: 2008

Total Pages: 391

ISBN-13: 1931644632

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An increasing number of real estate buyers and sellers are making the Web their first destination, so getting more of them to stop at an agency’s or individual agent’s site can mean thousands of dollars in commissions. The proven e-mail, linking, and online advertising techniques provided will increase initial visitor traffic to any real estate website and keep buyers and sellers returning again and again. In addition, real estate agents and office managers can use the templates, checklists, and forms included to make their website an important and effective selling tool.

How to Sell a House Fast in a Slow Real Estate Market
How to Sell a House Fast in a Slow Real Estate Market

Author: William Bronchick

Publisher: John Wiley & Sons

Published: 2008-11-19

Total Pages: 242

ISBN-13: 0470462620

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In a slow real estate market, selling your house can be difficult– especially if you owe more on your mortgage than your house is worth. In times like these, it's not enough to simply list your home and wait; you actually have to sell your home. This practical, important book shows you how to use marketing techniques, advertising, repairs and upgrades, home staging, and other creative, effective tactics to get your house sold fast— no matter how bad the market is.

Facebook Marketing for Realtors
Facebook Marketing for Realtors

Author: Michael Smythe

Publisher: Createspace Independent Publishing Platform

Published: 2016-09-25

Total Pages: 110

ISBN-13: 9781539093091

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Discover the Secrets to Marketing With Facebook! Not sure how to turn all those likes, comments and "friends" into real estate marketing dreams? Tried Facebook before...and had monumentally crappy results? (Who hasn't!) Looking for a NO B.S. and super-simple guide to leveraging Facebook to build your realtor brand -- and make a helluva lot more money? Worry not! Because in "Facebook Marketing for Realtors" you'll discover: - 5 Biggest Facebook Mistakes Realtors Make - 3 Keys to Facebook Posting Mastery - How to Get a Boatload of Facebook Fans (Without Hardly Trying) - 4 Custom Apps You Just Gotta Have - Facebook Advertising 101 for Realtors ...and so much more! And each chapter includes easy-to-follow action steps to help you boost your realtor Facebook marketing game - without having to watch a single, boring YouTube video. So, why not begin your quest for Facebook realtor domination...today!

Effective Real Estate Sales and Marketing
Effective Real Estate Sales and Marketing

Author: Johnnie L. Rosenauer

Publisher: Thomson South-Western

Published: 2007

Total Pages: 0

ISBN-13: 9780324222890

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Effective Real Estate Sales and Marketing provides the reader with an overview of the relationship between marketing and sales and has a logical sequence of preparation steps for successful selling. These proven techniques can serve as an effective tool for beginners in the field and as a reminder for the sales veterans looking to review approaches that work. The authors explain the marketing of real estate, the uniqueness of the sales process, and some of the advantages and disadvantages to being a real estate salesperson. Rosenauer and Mayfield offer information on understanding consumer behavior, effective communication, marketplace specialization, self-motivation, time management, record-keeping, prospecting, qualifying, and presenting and negotiation offers. In-depth coverage of current technology trends with real world applications throughout will equip real estate professionals for today's competitive marketplace.

The Millionaire Real Estate Agent
The Millionaire Real Estate Agent

Author: Gary Keller

Publisher: McGraw Hill Professional

Published: 2004-04-01

Total Pages: 370

ISBN-13: 0071502084

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Take your real estate career to the highest level! "Whether you are just getting started or a veteran in the business, The Millionaire Real Estate Agent is the step-by-step handbook for seeking excellence in your profession and in your life." --Mark Victor Hansen, cocreator, #1 New York Times bestselling series Chicken Soup for the Soul "This book presents a new paradigm for real estate and should be required reading for real estate professionals everywhere." --Robert T. Kiyosaki, New York Times bestselling author of Rich Dad, Poor Dad The Millionaire Real Estate Agent explains: Three concepts that drive production Economic, organizational, and lead generation models that are the foundations of any high-achiever's business How to "Earn a Million," "Net a Million," and "Receive a Million" in annual income

Video Marketing for Realtors
Video Marketing for Realtors

Author: Michael Smythe

Publisher: Well Fed Realtor

Published: 2018-11-27

Total Pages: 106

ISBN-13: 9781970119251

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Discover the Secrets to Marketing With YouTube!Not sure how to turn all those videos, comments and "video views" into real estate marketing dreams?Tried video marketing before...and had monumentally crappy results? (Who hasn't!)Looking for a NO B.S. and super-simple guide to leveraging YouTube to build your realtor brand -- and make a helluva lot more money? Worry not! Because in "Video Marketing for Realtors" you'll discover:¿3 Things You Need to Know to Crush It With Video Marketing¿How to Create a YouTube Channel Worth Watching¿5 Keys to the Perfect Online Video¿Video Editing for Total Newbies¿How to Promote Your Video to the Entire World¿and so much more!And each chapter includes easy-to-follow action steps to help you boost your realtor video marketing game - without having to watch a single, rambling YouTube video. (Except yours, that is.)So, why not begin your quest for YouTube realtor domination...today!