Ready-to-use Headlines
Author: Theodore Menten
Publisher:
Published: 1979
Total Pages: 76
ISBN-13:
DOWNLOAD EBOOKOver 600 words and phrases in eye-catching fonts. Red-Tag Specials, Buy Now and Save, etc. 32 plates.
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Ready-to-Use Bold Headline Alphabets
Author: Dan X. Solo
Publisher: Courier Corporation
Published: 1991-01-01
Total Pages: 68
ISBN-13: 0486268535
DOWNLOAD EBOOKBold, simple, attention-getting, instantly communicative: 8 alphabets in 3 popular sizes in upper- and lowercase, with numbers and punctuation marks. Multiples of each character according to frequency of use.
The Associated Press Stylebook 2013
Author: The Associated Press
Publisher: Basic Books
Published: 2013-07-30
Total Pages: 0
ISBN-13: 9780465082995
DOWNLOAD EBOOKA fully revised and updated edition of the bible of the newspaper industry
Broken News
Author: Chris Stirewalt
Publisher: Center Street
Published: 2022-08-23
Total Pages: 216
ISBN-13: 1546002812
DOWNLOAD EBOOK"One of America’s most experienced and exemplary journalists has written an unsparing analysis of the dreadful consequences -- for journalism and the nation -- of ‘how the news lost a race to the bottom with itself.’” -- George F. Will In this national bestseller, Chris Stirewalt, a former Fox News political editor, takes readers inside America’s broken newsrooms that have succumbed to the temptation of “rage revenue.” One of America’s sharpest political analysts, Stirewalt employs his trademark wit and insight to reveal how these media organizations slant coverage – and why that drives political division and rewards outrageous conduct. The New York Times wrote that Stirewalt’s book "is an often candid reflection on the state of political journalism and his time at Fox News, where such post-mortem assessments are not common..." Broken News is a fascinating, deeply researched, conversation-provoking study of how the news is made and how it must be repaired. Stirewalt goes deep inside the history of the industry to explain how today’s media divides America for profit. And he offers practical advice for how readers, listeners, and viewers can (and should) become better news consumers for the sake of the republic.
How to Write a Good Advertisement
Author: Victor O. Schwab
Publisher: Ravenio Books
Published: 2015-10-28
Total Pages: 303
ISBN-13:
DOWNLOAD EBOOKIn How to Write a Good Advertisement, advertising expert Victor O. Schwab shares his proven techniques for crafting effective and persuasive advertisements. Drawing from his extensive experience in the industry, Schwab provides practical insights and strategies for capturing the attention of potential customers and compelling them to take action. Whether you're a seasoned marketer or just starting out, this book offers valuable guidance on how to create advertisements that deliver results.
The Miracle Morning (Updated and Expanded Edition)
Author: Hal Elrod
Publisher: Simon and Schuster
Published: 2024-01-09
Total Pages: 304
ISBN-13: 1668060353
DOWNLOAD EBOOKStart waking up to your full potential every single day with the updated and expanded edition of the groundbreaking book that has sold more than two million copies. “So much more than a book. It is a proven methodology that will help you fulfil your potential and create the life you’ve always wanted.” —Mel Robbins, New York Times bestselling author of The High 5 Habit and The 5 Second Rule Getting everything you want out of life isn’t about doing more. It’s about becoming more. Hal Elrod and The Miracle Morning have helped millions of people become the person they need to be to create the life they’ve always wanted. Now, it’s your turn. Hal’s revolutionary SAVERS method is a simple, effective step-by-step process to transform your life in as little as six minutes per day: - Silence: Reduce stress and improve mental clarity by beginning each day with peaceful, purposeful quiet - Affirmations: Reprogram your mind to overcome any fears or beliefs that are limiting your potential or causing you to suffer - Visualization: Experience the power of mentally rehearsing yourself showing up at your best each day - Exercise: Boost your mental and physical energy in as little as sixty seconds - Reading: Acquire knowledge and expand your abilities by learning from experts - Scribing: Keep a journal to deepen gratitude, gain insights, track progress, and increase your productivity by getting clear on your top priorities This updated and expanded edition has more than forty pages of new content, including: - The Miracle Evening: Optimize your bedtime and sleep to wake up every day feeling refreshed and energized for your Miracle Morning - The Miracle Life: Begin your path to inner freedom so you can truly be happy and learn to love the life you have while you create the life you want
Headline Writing
Author: Sunil Saxena
Publisher: SAGE
Published: 2006-02-13
Total Pages: 218
ISBN-13: 9780761934219
DOWNLOAD EBOOKThe importance of a headline for a news item hardly needs to be emphasized. It is perhaps the single most important factor that draws the reader`s attention to a story. Thus, while writing a compelling headline is a priority for anyone working on a news desk, this task is not easy to accomplish. This book treats headline writing as a craft that can be learnt, a skill that can be honed and perfected. It examines in detail the basic elements of a headline and explains the best way to assemble them in order to write an arresting one. Sunil Saxena carefully examines the different kinds of headlines and the advantages and disadvantages of each style of writing. The book instructs the reader in: - The functions of a headline - The way to write a headline - The different kinds of headlines - The do`s and don`ts of headline writing The author also focuses on writing headlines for the Internet, a skill that is essential in the age of new media and technology. The book is well illustrated by examples and images from newspapers and news magazines. All these have been taken from the Indian media, so that readers can relate to the subject more easily. Exercises and highlighted points at the end of each chapter are useful tools for students of journalism to whom this book will appeal primarily. It will be equally useful for professional journalists.
That's the Way It Is
Author: Charles L. Ponce de Leon
Publisher: University of Chicago Press
Published: 2016-09-09
Total Pages: 331
ISBN-13: 022642152X
DOWNLOAD EBOOKEver since Newton Minow taught us sophisticates to bemoan the descent of television into a vast wasteland, the dyspeptic chorus of jeremiahs who insist that television news in particular has gone from gold to dross gets noisier and noisier. Charles Ponce de Leon says here, in effect, that this is misleading, if not simply fatuous. He argues in this well-paced, lively, readable book that TV news has changed in response to broader changes in the TV industry and American culture. It is pointless to bewail its decline. "That s the Way It Is "gives us the very first history of American television news, spanning more than six decades, from Camel News Caravan to Countdown with Keith Oberman and The Daily Show. Starting in the latter 1940s, television news featured a succession of broadcasters who became household names, even presences: Eric Sevareid, Walter Cronkite, David Brinkley, Peter Jennings, Brian Williams, Katie Couric, and, with cable expansion, people like Glenn Beck, Jon Stewart, and Bill O Reilly. But behind the scenes, the parallel story is just as interesting, involving executives, producers, and journalists who were responsible for the field s most important innovations. Included with mainstream network news programs is an engaging treatment of news magazines like "60 Minutes" and "20/20, " as well as morning news shows like "Today" and "Good Morning America." Ponce de Leon gives ample attention to the establishment of cable networks (CNN, and the later competitors, Fox News and MSNBC), mixing in colorful anecdotes about the likes of Roger Ailes and Roone Arledge. Frothy features and other kinds of entertainment have been part and parcel of TV news from the start; viewer preferences have always played a role in the evolution of programming, although the disintegration of a national culture since the 1970s means that most of us no longer follow the news as a civic obligation. Throughout, Ponce de Leon places his history in a broader cultural context, emphasizing tensions between the public service mission of TV news and the quest for profitability and broad appeal."
Ready-to-Use Graphic Attention-Getters
Author: Dan X. Solo
Publisher: Courier Corporation
Published: 1988-01-01
Total Pages: 68
ISBN-13: 0486257444
DOWNLOAD EBOOKBold, eye-catching graphics, clearly printed for quick and easy use; 112 motifs -- each printed in 6 sizes. Hearts, trees, four-leaf clovers, snowflakes, stars, more. 672 black-and-white illustrations.
Ready-to-Use Baseball Illustrations
Author: Bob Giuliani
Publisher: Courier Corporation
Published: 1989-01-01
Total Pages: 68
ISBN-13: 0486260607
DOWNLOAD EBOOK99 different royalty-free motifs, reproduced in two sizes to reduce the need for statting — all professionally rendered — depict men, women and children in various baseball positions: hitting, catching, pitching, running bases, sliding, more. Includes umpires, gloves, bats, balls, other equipment.
