National Studies on Assessing the Economic Contribution of the Copyright-Based Industries - Series no. 8
National Studies on Assessing the Economic Contribution of the Copyright-Based Industries - Series no. 8

Author: World Intellectual Property Organization

Publisher: WIPO

Published: 2014-12-09

Total Pages: 585

ISBN-13: 9280525476

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The 8th volume of national studies on the economic contribution of the copyright- based industries offers economic analysis on the size of the copyright industries in Argentina, Indonesia, Member States of the Organization of the East Caribbean States, Serbia and Turkey. The publication reviews the contribution of economic activities based on copyright and related rights to the creation of national value added, employment and trade in selected countries and broadens the scope of WIPO-led research on the economic aspects of copyright.

Advertising Management
Advertising Management

Author: C. L. Tyagi

Publisher: Atlantic Publishers & Dist

Published: 2004

Total Pages: 452

ISBN-13: 9788126902576

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This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On Authentic Publications And Practical Experience Of The Authors, The Book Deals With Advertising And Sales Promotion, Economic And Social Effectiveness Of Advertising Decisions And Plans. The Book Is Well-Written And Well-Structured In Lucid, Simple And Conversational Language. Different Topics Are Systematically Arranged With Proper Blend Of Theories And Models So As To Make Easy And Clear Understanding Of Principles And Their Applications In Advertising.The Book Will Be Very Useful For Students Doing M.B.A., M.Com., D.I.M. And B.B.M. It Will Also Be Most Valuable Reference Source For Advertising Professionals.