A new and updated definitive resource for survey questionnaire testing and evaluation Building on the success of the first Questionnaire Development, Evaluation, and Testing (QDET) conference in 2002, this book brings together leading papers from the Second International Conference on Questionnaire Design, Development, Evaluation, and Testing (QDET2) held in 2016. The volume assesses the current state of the art and science of QDET; examines the importance of methodological attention to the questionnaire in the present world of information collection; and ponders how the QDET field can anticipate new trends and directions as information needs and data collection methods continue to evolve. Featuring contributions from international experts in survey methodology, Advances in Questionnaire Design, Development, Evaluation and Testing includes latest insights on question characteristics, usability testing, web probing, and other pretesting approaches, as well as: Recent developments in the design and evaluation of digital and self-administered surveys Strategies for comparing and combining questionnaire evaluation methods Approaches for cross-cultural and cross-national questionnaire development New data sources and methodological innovations during the last 15 years Case studies and practical applications Advances in Questionnaire Design, Development, Evaluation and Testing serves as a forum to prepare researchers to meet the next generation of challenges, making it an excellent resource for researchers and practitioners in government, academia, and the private sector.
Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires3⁄4the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.
Marcel Proust's questionnaire is one of the best-known interviews devices used in the media nowadyas. Fun, intelligent, and concise, its reveals much of the personality of those questioned.“ While the Maison Gerard Darel has recently purchased the original Marcel Proust questionairre, Assouline Publishing puts forth a facsimile version that contains Marcel Proust's handwritten replies. An introduction by Henry-Jean Servat, a ling-standing member of the Friends of Marcel Proust Society, provides a historical account of the questionnaire.“ In addition the book includes questionnaires filled by important persons with various cultural backgrounds: people such as Diane von Furstenberg, Marisa Berenson, Daniel Boulud, Roseanna Arquette, Tony Parker, and Richard Meier. Some blank questionnaires ae also included at the end, making this book an ideal gifr.
An intimate look into the inner lives of our most prominent cultural figures— pulled from the celebrated Proust Questionnaire page in Vanity Fair magazine. The probing set of questions originated as a 19th-century parlor game popularized by contemporaries of Marcel Proust, the French essayist and novelist, who believed that an individual's answers reveal his true nature. Illustrated by Risko, Vanity Fair's Proust Questionnaire Edited by Graydon Carter and Illustrated by Risko, brings together the responses of 101 of the most vibrant personalities of our time, from Bette Midler and Lauren Bacall to Salman Rushdie and Norman Mailer, from Martin Scorsese and Shirley MacLaine to Aretha Franklin and Eric Clapton. Candid, hilarious, and endlessly fascinating,
• Provides step-by-step guidance for students who will be conducting their first surveys to collect factual information, measure attitudes, and evaluate products, services, and programs using questionnaires. • Each chapter is structured around easy-to-follow guidelines. • Numerous examples illustrate the guidelines. The examples are on timely topics of interest to students. • This short book is an ideal supplement for guiding students through a class project. At the end of Chapter 1, they write the objectives for their questionnaires. They then follow the guidelines in subsequent chapters to complete their project. • Exercises at the end of each chapter allow students to practice their newly acquired skills. • Students learn that using questionnaires in research is both an art and a science—with principles that need to be followed for efficient, effective data collection. • Thoroughly field-tested for student interest and comprehension, this book is sure to please both you and your students. • We’ve had highly positive feedback from the numerous professors who have adopted this book to guide students in conducting term projects.
Praise for the First Edition “...this book is quite inspiring, giving many practical ideas for survey research, especially for designing better questionnaires.” —International Statistical Review Reflecting modern developments in the field of survey research, the Second Edition of Design, Evaluation, and Analysis of Questionnaires for Survey Research continues to provide cutting-edge analysis of the important decisions researchers make throughout the survey design process. The new edition covers the essential methodologies and statistical tools utilized to create reliable and accurate survey questionnaires, which unveils the relationship between individual question characteristics and overall question quality. Since the First Edition, the computer program Survey Quality Prediction (SQP) has been updated to include new predictions of the quality of survey questions on the basis of analyses of Multi-Trait Multi-Method experiments. The improved program contains over 60,000 questions, with translations in most European languages. Featuring an expanded explanation of the usage and limitations of SQP 2.0, the Second Edition also includes: • New practice problems to provide readers with real-world experience in survey research and questionnaire design • A comprehensive outline of the steps for creating and testing survey questionnaires • Contemporary examples that demonstrate the many pitfalls of questionnaire design and ways to avoid similar decisions Design, Evaluation, and Analysis of Questionnaires for Survey Research, Second Edition is an excellent textbook for upper-undergraduate and graduate-level courses in methodology and research questionnaire planning, as well as an ideal resource for social scientists or survey researchers needing to design, evaluate, and analyze questionnaires. Design, Evaluation, and Analysis of Questionnaires for Survey Research, Second Edition is an excellent textbook for upper-undergraduate and graduate-level courses in methodology and research questionnaire planning, as well as an ideal resource for social scientists or survey researchers needing to design, evaluate, and analyze questionnaires.Reflecting modern developments in the field of survey research, the Second Edition of Design, Evaluation, and Analysis of Questionnaires for Survey Research continues to provide cutting-edge analysis of the important decisions researchers make throughout the survey design process. The new edition covers the essential methodologies and statistical tools utilized to create reliable and accurate survey questionnaires, which unveils the relationship between individual question characteristics and overall question quality. Since the First Edition, the computer program Survey Quality Prediction (SQP) has been updated to include new predictions of the quality of survey questions on the basis of analyses of Multi-Trait Multi-Method experiments. The improved program contains over 60,000 questions, with translations in most European languages. Featuring an expanded explanation of the usage and limitations of SQP 2.0, the Second Edition also includes: • New practice problems to provide readers with real-world experience in survey research and questionnaire design • A comprehensive outline of the steps for creating and testing survey questionnaires • Contemporary examples that demonstrate the many pitfalls of questionnaire design and ways to avoid similar decisions Design, Evaluation, and Analysis of Questionnaires for Survey Research, Second Edition is an excellent textbook for upper-undergraduate and graduate-level courses in methodology and research questionnaire planning, as well as an ideal resource for social scientists or survey researchers needing to design, evaluate, and analyze questionnaires. WILLEM E. SARIS, PhD, is Emeritus Professor in Methodology of the University of Amsterdam and the Universitat Pompeu Fabra, Barcelona. He is Laureate of the 2005 Descartes Prize for “Best Collaborative Research” as member of the Central Coordinating Team of the European Social Survey (ESS) and Recipient of the World Association of Public Opinion Research’s “Helen Dinerman Award” in 2009 for his lifelong contribution to the methodology of Opinion Research. Dr. Saris also received the “2013 Outstanding Service Prize” of the European Survey Research Association. IRMTRAUD N. GALLHOFER, PhD, is a linguist and was senior researcher on projects of the ESS, Research and Expertise Centre for Survey Methodology at the Universitat Pompeu Fabra, Barcelona. She is Laureate of the 2005 Descartes Prize for “Best Collaborative Research” as a member of the Central Coordinating Team of the ESS.Reflecting modern developments in the field of survey research, the Second Edition of Design, Evaluation, and Analysis of Questionnaires for Survey Research continues to provide cutting-edge analysis of the important decisions researchers make throughout the survey design process. The new edition covers the essential methodologies and statistical tools utilized to create reliable and accurate survey questionnaires, which unveils the relationship between individual question characteristics and overall question quality. Since the First Edition, the computer program Survey Quality Prediction (SQP) has been updated to include new predictions of the quality of survey questions on the basis of analyses of Multi-Trait Multi-Method experiments. The improved program contains over 60,000 questions, with translations in most European languages. Featuring an expanded explanation of the usage and limitations of SQP 2.0, the Second Edition also includes: • New practice problems to provide readers with real-world experience in survey research and questionnaire design • A comprehensive outline of the steps for creating and testing survey questionnaires • Contemporary examples that demonstrate the many pitfalls of questionnaire design and ways to avoid similar decisions Design, Evaluation, and Analysis of Questionnaires for Survey Research, Second Edition is an excellent textbook for upper-undergraduate and graduate-level courses in methodology and research questionnaire planning, as well as an ideal resource for social scientists or survey researchers needing to design, evaluate, and analyze questionnaires. WILLEM E. SARIS, PhD, is Emeritus Professor in Methodology of the University of Amsterdam and the Universitat Pompeu Fabra, Barcelona. He is Laureate of the 2005 Descartes Prize for “Best Collaborative Research” as member of the Central Coordinating Team of the European Social Survey (ESS) and Recipient of the World Association of Public Opinion Research’s “Helen Dinerman Award” in 2009 for his lifelong contribution to the methodology of Opinion Research. Dr. Saris also received the “2013 Outstanding Service Prize” of the European Survey Research Association. IRMTRAUD N. GALLHOFER, PhD, is a linguist and was senior researcher on projects of the ESS, Research and Expertise Centre for Survey Methodology at the Universitat Pompeu Fabra, Barcelona. She is Laureate of the 2005 Descartes Prize for “Best Collaborative Research” as a member of the Central Coordinating Team of the ESS.
Bringing together the techniques required to understand, interpret and quantify the processes involved when exploring structures and relationships in questionnaire data, Quantitative Analysis of Questionnaires provides the knowledge and capability for a greater understanding of choice decisions. The ideal companion for non-mathematical students with no prior knowledge of quantitative methods, it highlights how to uncover and explore what lies within data that cannot be achieved through descriptive statistics. This book introduces significance testing, contingency tables, correlations, factor analysis (exploratory and confirmatory), regression (linear and logistic), discrete choice theory and item response theory. Using simple and clear methodology, and rich examples from a range of settings, this book: provides hands-on analysis with data sets from both SPSS and Stata packages; explores how to articulate the calculations and theory around statistical techniques; offers workable examples in each chapter with concepts, applications and proofs to help produce a higher quality of research outputs; discusses the use of formulas in the appendix for those who wish to explore a greater mathematical understanding of the concepts. Quantitative Analysis of Questionnaires is the ideal introductory textbook for any student looking to begin and or improve statistical learning as well as interpretation.
Developing a Questionnaire: 2nd Edition is a comprehensive guide to the successful design and implementation of questionnaires as a research method. It covers: how, why and when to use questionnaires how to analyse data how to present results how to relate questionnaires to other forms of research. This second edition contains new chapters on the use of questionnaires in surveys, face-to-face questionnaires and telephone interviews.
If you need to conduct market research for your company, a good questionnaire is a vital tool. Questionnaire Design covers anything and everything you need to know about constructing the perfect questionnaire for your business. Taking you through every step of the process, and encouraging you to really think about what you are asking, and what data you want to find out, Questionnaire Design is an essential guide for marketers everywhere. Whether you are a student of marketing, have market research skills that need updating, or simply want a handbook to refer to as the need arises, Questionnaire Design is the book for you. Now fully updated to include vital information about online questionnaires and interviews, their problems and potential, this book will be a useful addition to the bookshelf of every market research practitioner.
While theoretical statistics relies primarily on mathematics and hypothetical situations, statistical practice is a translation of a question formulated by a researcher into a series of variables linked by a statistical tool. As with written material, there are almost always differences between the meaning of the original text and translated text.
