This cutting-edge Handbook takes stock of a diverse set of theoretical and methodological perspectives that address creativity, innovation, and the ways in which they intersect. Considering the development of the field, the Handbook examines current trends to chart a path forward for promising future research.
Creative research methods can help to answer complex contemporary questions which are hard to answer using conventional methods alone. Creative methods can also be more ethical, helping researchers to address social injustice. This bestselling book, now in its second edition, is the first to identify and examine the five areas of creative research methods: • arts-based research • embodied research • research using technology • multi-modal research • transformative research frameworks. Written in an accessible, practical and jargon-free style, with reflective questions, boxed text and a companion website to guide student learning, it offers numerous examples of creative methods in practice from around the world. This new edition includes a wealth of new material, with five extra chapters and over 200 new references. Spanning the gulf between academia and practice, this useful book will inform and inspire researchers by showing readers why, when, and how to use creative methods in their research. Creative Research Methods has been cited over 2000 times.
The Creative Qualitative Researcher is designed to help readers see the range of possibilities of creative scholarship. The phrase "creative qualitative researchers" points toward scholars who call upon their literary skills to evoke the emotional and intellectual complexity of their subjects; who deploy their vulnerable, relational, and reflexive selves to expose and change problematic cultural practices; and who engage their embodied ideological and ethical sensibilities as researchers. Part I introduces chapters on four qualitative methods: autoethnography, performative writing, narrative inquiry and poetic inquiry. Each of these four method chapters presents the method written in the style it features, provides writing prompts for exploring the chapter’s themes, and offers written examples of the method. Part II, divided into four chapters, aims to develop creative qualitative research skills relevant to the methods discussed in Part I. Chapter 5 discusses empathy and ethics; Chapter 6 is a primer on creative writing; Chapter 7 identifies some alternative ideas for using the words of others; and Chapter 8 focuses on collaborative improvisation to compose scholarly work. Each of the chapters in Part II includes a large number of writing exercises, prompts and strategies to assist scholars in becoming better creative researchers. By the end of the book, readers will know what creative research might entail and will have a clear understanding of the methods. Working with the various writing strategies, readers will see the potential of creative research and gain skills for its use.
Creative Spaces for Qualitative Researching: Living Research. This book looks inward at researchers who are seeking to live their research – to embody the principles, methodologies and ethical conduct that comprises their research strategies. And, it looks outward at the living world as the focus of qualitative research. From both perspectives the editors and authors of this book have created spaces for qualitative research that provide critical and creative frameworks for conducting and living their research. A rich variety of research voices and lives are illuminated, liberated and revealed in the book. There are five sections in the book: Researching Living Practices Doing Creative Research Being a Creative Researcher Co-Creating Qualitative Research in Creative Spaces Becoming Transformed Through Creative Research.
With foreword by Kenneth J. Gergen and Mary M. Gergen. Creative research methods can help to answer complex contemporary questions, which are hard to answer using traditional methods alone. Creative methods can also be more ethical, helping researchers to address social injustice. This accessible book is the first to identify and examine the four areas of creative research methods: arts-based research, research using technology, mixed-method research and transformative research frameworks. Written in a practical and jargon-free style, with over 100 boxed examples, it offers numerous examples of creative methods in practice, from the social sciences, arts, and humanities around the world. Spanning the gulf between academia and practice, this useful book will inform and inspire researchers by showing readers why, when, and how to use creative methods in their research.
This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach created for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation. Practical information and discussions on interviewing, projective techniques, focus groups, and online/social media applications positioned within a theoretical context illustrate the value of qualitative research in the real world.
Unlike other athletes, the rock climber tends to disregard established norms of style and technique, doing whatever she needs to do to get to the next foothold. This figure provides an apt analogy for the scholar at the center of this unique book. In Rocking Qualitative Social Science, Ashley Rubin provides an entertaining treatise, corrective vision, and rigorously informative guidebook for qualitative research methods that have long been dismissed in deference to traditional scientific methods. Recognizing the steep challenges facing many, especially junior, social science scholars who struggle to adapt their research models to narrowly defined notions of "right," Rubin argues that properly nourished qualitative research can generate important, creative, and even paradigm-shifting insights. This book is designed to help people conduct good qualitative research, talk about their research, and evaluate other scholars' work. Drawing on her own experiences in research and life, Rubin provides tools for qualitative scholars, synthesizes the best advice, and addresses the ubiquitous problem of anxiety in academia. Ultimately, this book argues that rigorous research can be anything but rigid.
Visual research methods are quickly becoming key topics of interest and are now widely recognised as having the potential to evoke emphatic understanding of the ways in which other people experience their worlds. Visual, Narrative and Creative Research Methods examines the practices and value of these visual approaches as a qualitative tool in the field of social science and related disciplines. This book is concerned with the process of applying visual methods as a tool of inquiry from design, to production, to analysis and dissemination. Drawing on research projects which reflect real world situations, you will be methodically guided through the research process in detail, enabling you to examine and understand the practices and value of visual, narrative and creative approaches as effective qualitative tools. Key topics include: techniques of data production, including collage, mapping, drawing and photographs; the practicalities of application; the positioning of the researcher; interpretation of visual data; images and narratives in public spaces; evaluative analysis of creative approaches. Visual, Narrative and Creative Research Methods will be an invaluable companion for researchers, postgraduate students and other academics with an interest in visual and creative methods and qualitative research.