Qualitative Communication Research Methods
Author: Thomas R. Lindlof
Publisher: SAGE
Published: 2011
Total Pages: 401
ISBN-13: 1412974720
DOWNLOAD EBOOKThere are not many textbooks available (if any) that can match [this book's] intelligence.
Posts
Qualitative Communication Research Methods
Author: Thomas R. Lindlof
Publisher: SAGE Publications, Incorporated
Published: 1995
Total Pages: 336
ISBN-13:
DOWNLOAD EBOOK"In the increasingly crowded field of books on qualitative research, Thomas R. Lindlof has produced a gem, marked by its clarity of writing, depth of analysis, and maturity of thought. Well-founded arguments are advanced in lively experiences and good advice. Readers receive a solid combination of knowledge and practice. This one stands out." --James A. Anderson, Department of Communication, University of Utah At last, a research methods book specifically designed for the communication field! Qualitative Communication Research Methods offers an up-to-date review of the best work being done in this area: naturalistic inquiry, interpretive paradigm, ethnomethodology, symbolic interactionism, ethnography of communication, cultural studies, sampling, and linearity, to name some of the topics covered. No other text provides such a comprehensive treatment of the full range of qualitative communication research. Thomas R. Lindlof also provides numerous examples of published work in the field, illustrating how studies are designed, carried out, written, evaluated, and applied to theory. Qualitative Communication Research Methods is written in a style accessible enough for students, yet comprehensive enough for scholars. An essential volume for students or scholars in the fields of communication and popular culture who want to use qualitative methods in their work.
Integrated Organisational Communication
Author: Rachel Barker
Publisher: Juta and Company Ltd
Published: 2005-08
Total Pages: 460
ISBN-13: 9780702166648
DOWNLOAD EBOOKThis works adopts a multidisciplinary approach to corporate communication, including management communication, public relations, organizational behavior and change, marketing communication, and advertising. The many-faceted approach adopts the perspective of a practicing communications professional, emphasizes corporate branding, and focuses on an integrated approach to communication.
Media and Communication Research Methods
Author: Anders Hansen
Publisher: Bloomsbury Publishing
Published: 2018-09-12
Total Pages: 314
ISBN-13: 1137589647
DOWNLOAD EBOOKThis essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.
Understanding Communication Research Methods
Author: Stephen M. Croucher
Publisher: Routledge
Published: 2021-09-28
Total Pages: 377
ISBN-13: 1000452646
DOWNLOAD EBOOKUsing an engaging how-to approach that draws from scholarship, real life, and popular culture, this textbook, now in its third edition, offers students practical reasons why they should care about research methods and offers a practical guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book features all the main research traditions within communication including online methods and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including sample student papers that demonstrate research methods in action. This third edition also includes additional chapters on experimental design and methods of performance, as well as brand new case studies throughout. This textbook is perfect for students and scholars using critical, cultural, interpretive, qualitative, quantitative, and positivist research methods, as well as students of communication studies more generally. It also offers dedicated student resources on the Routledge.com book page and instructor resources at https://routledgetextbooks.com/textbooks/instructor_downloads/. These include links, videos, outlines and activities, recommended readings, test questions, and more.
Qualitative Methods in Communication and Media
Author: Sandra L. Faulkner
Publisher: Oxford University Press
Published: 2023-10-17
Total Pages: 233
ISBN-13: 0190944056
DOWNLOAD EBOOKQualitative Methods in Media and Communication offers a learning-centered guide to designing, conducting, and evaluating qualitative communication and media research methods. Drawing upon years of teaching qualitative research methods, Sandra L. Faulkner and Joshua D. Atkinson introduce and unpack qualitative communication research method design, analysis, representation, writing, and evaluation using extended examples and clear discussion. The authors use key terms, extended examples, discussion questions, student-tested writing and research activities, examples of student work and questions, and suggested resources to help readers design, do, and analyze qualitative research. As a textbook, its pedagogical goals for the student include: (1) becoming a critical reader of research studies by understanding the epistemologies and methodological assumptions used by researchers, (2) learning the various methods, strategies, and approaches for doing qualitative research, (3) developing a strong basic vocabulary and understanding of concepts relating to qualitative and humanistic research methods, (4) understanding special concerns related to particular research methods, and (5) designing, executing, and representing original qualitative research projects. With numerous elements intended to engage students and enrich the learning process, the book provides examples of how to do qualitative and critical analyses, including arts-based and media and textual analyses to understand, describe, and query communication and media research in a variety of communication areas. There is also an extensive discussion of ethics in qualitative research and spotlights with renowned researchers on hot topics in qualitative research.
Handbook of Qualitative Research Methods in Marketing
Author: Russell W. Belk
Publisher: Edward Elgar Publishing
Published: 2006
Total Pages: 616
ISBN-13:
DOWNLOAD EBOOKThe Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics; research contexts such as advertising and brands; data collection methods such as projectives and netnography; data analysis methods such as metaphoric and visual analyses; presentation topics such as videography and reflexivity; applications such as ZMET applied to Broadway plays and depth interviews with executives; and special issues such as multi-sited ethnography and research on sensitive topics.
The SAGE Encyclopedia of Communication Research Methods
Author: Mike Allen
Publisher: SAGE Publications
Published: 2017-04-11
Total Pages: 2013
ISBN-13: 1483381420
DOWNLOAD EBOOKCommunication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.
