The Four Colors of Business Growth

The Four Colors of Business Growth

Author: Anjan V. Thakor

Publisher: Academic Press

Published: 2011-08-30

Total Pages: 182

ISBN-13: 0123852404

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Defining an organization by its growth strategy enables business leaders to make better decisions about the ways their companies compete. Anjan Thakor's four categories of growth, which he arranges into the Competing Values Framework, delivers methods for developing strategies grounded in internal cultures and industry goals. Written for professionals, this book provides easy access to concepts in fields as diverse as corporate strategy, finance, organizational behavior, change management, and leadership. - Teaches ways to formulate a growth strategy and implement it through simple organizational interventions - Provides an intuitive framework and common language about growth strategies - Teaches readers how an effective growth strategy can boost stock price - Readers learn what kind of growth strategy will maximize the value of an organization - Readers with varied functional backgrounds can understand these concepts


Starting an Online Business For Dummies

Starting an Online Business For Dummies

Author: Greg Holden

Publisher: John Wiley & Sons

Published: 2013-07-10

Total Pages: 456

ISBN-13: 1118607783

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Mind your business with this updated edition of the bestselling online business how-to guide Have a computer, an Internet connection, and a dream? Then, you're already on your way to starting your very own online business. This fun and friendly guide can help you turn your big idea into big bucks whether you're expanding your real-world storefront online or creating your own virtual startup. Starting an Online Business For Dummies, 7th Edition will show you how to identify a market need, choose a web hosting service, implement security and privacy measures, open up shop, and start promoting to the world. Covers the latest trends and techniques for online discoverability - from social media marketing to search engine rankings, online couponing to optimization for mobile devices, and beyond Highlights business issues that are of particular concern to online entrepreneurs Walks you through the best practices of successful online businesses, including customer service, marketing, analytics, and website optimization tools Provides advice on choosing an e-commerce platform, protecting your domain name, securing trademarks, working with vendors and distributors, and keeping your customer's personal data safe There's no time like now to start a new endeavor and no guide like Starting an Online Business For Dummies, 7th Edition to get your online business going.


Business Made Simple

Business Made Simple

Author: Donald Miller

Publisher: HarperCollins Leadership

Published: 2021-01-19

Total Pages: 240

ISBN-13: 1400203821

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Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they’re doing. It’s hard to be successful without a clear understanding of how business works. These 60 daily readings are crucial for any professional or business owner who wants to take their career to the next level. New York Times and Wall Street Journal bestselling author, Donald Miller knows that business is more than just a good idea made profitable – it’s a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge—knowledge that creates tangible value. Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward. However, there is another way to achieve this insider skill development, which can both drastically improve your career earnings and the satisfaction of achieving your goals. Donald Miller learned how to rise to the top using the principles he shares in this book. He wrote Business Made Simple to teach others what it takes to grow your career and create a company that is healthy and profitable. These short, daily entries and accompanying videos will add enormous value to your business and the organization you work for. In this sixty-day guide, readers will be introduced to the nine areas where truly successful leaders and their businesses excel: Character: What kind of person succeeds in business? Leadership: How do you unite a team around a mission? Personal Productivity: How can you get more done in less time? Messaging: Why aren’t customers paying more attention? Marketing: How do I build a sales funnel? Business Strategy: How does a business really work? Execution: How can we get things done? Sales: How do I close more sales? Management: What does a good manager do? Business Made Simple is the must-have guide for anyone who feels lost or overwhelmed by the modern business climate, even if they attended business school. Learn what the most successful business leaders have known for years through the simple but effective secrets shared in these pages. Take things further: If you want to be worth more as a business professional, read each daily entry and follow along with the free videos that will be sent to you after you buy the book.


Create Your Own Website The Easy Way

Create Your Own Website The Easy Way

Author: Alannah Moore

Publisher: Ilex Press

Published: 2016-06-02

Total Pages: 176

ISBN-13: 1781573840

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Every small business or organisation needs a website, whether it is a simple online portfolio or a complex online shop. Expert web design teacher Alannah Moore makes this subject accessible for everyone, even those with no technical or design experience. Avoiding technical language, Alannah provides a summary of the web platforms available, covering, among others, WordPress, Squarespace, Weebly and Shopify. From these the reader can choose the right platform for them, and very quickly get up and running. Drawing on her vast experience of what a novice website builder really needs to know, Alannah covers all the topics they will come across in their online experience: how to choose a good domain name; what content you need for your site; how to work with images and even create your own logo. The reader will also learn how to integrate social media and a blog, so they are set up and in control of their virtual presence from every aspect. This is the perfect book for anyone who doesn't want to pay for an expensive web designer. In Alannah's safe and capable hands, they will find the process of building their site easy and enjoyable, and they'll soon have a successful online presence.


PC Mag

PC Mag

Author:

Publisher:

Published: 1996-07

Total Pages: 502

ISBN-13:

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PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.


InfoWorld

InfoWorld

Author:

Publisher:

Published: 1998-09-07

Total Pages: 104

ISBN-13:

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InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.


Online Marketing for Small Businesses in easy steps - covers social network marketing

Online Marketing for Small Businesses in easy steps - covers social network marketing

Author: Julia Doherty

Publisher: In Easy Steps

Published: 2015-01-28

Total Pages: 357

ISBN-13:

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Online presence has become vital for all businesses; large, small or the self-employed. Whether you like it or not, if you don't take steps and manage your online presence, your customers and clients will. It's not enough to just have a website; social networking sites are the new word of mouth marketing channels and they're very powerful in spreading the word. To achieve this successfully adds more work to your busy day, but marketing your products and services online enables to you to reach potential customers with very little financial outlay. Lots of online marketing can be done for free and you can save costs in advertising in publications, and printing leaflets and brochures. Online Marketing for Small Businesses in easy steps guides you through the essential steps you need to take to set your online strategy, make your website work for you, and then covers the key social networking sites to generate a stronger and more loyal customer base. It concentrates on activities that are essential and free, and steers clear of costly forms of online marketing. This new guide in the In Easy Steps series will help you learn about online marketing in digestible chunks. Chapter 1 will help you work out where your customers are talking and set your social media goalsChapter 2 covers getting the most out of your websiteThen, start working on the social networking site(s) where your customers are most active. Covers Facebook, Twitter, LinkedIn, Pinterest and Google Plus.


Selling on Amazon For Dummies

Selling on Amazon For Dummies

Author: Deniz Olmez

Publisher: John Wiley & Sons

Published: 2020-07-15

Total Pages: 407

ISBN-13: 1119689333

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Sell on Amazon and Make Them Do the Heavy Lifting Selling on Amazon has become one of the most popular ways to earn income online. In fact, there are over 2 million people selling on Amazon worldwide. Amazon allows any business, no matter how small, to get their products in front of millions of customers and take advantage of the largest fulfillment network in the world. It also allows businesses to leverage their first-class customer service and storage capabilities. Selling on Amazon For Dummies walks owners through the process of building a business on Amazon—a business that can be built almost anywhere in the world, as long as you have access to a computer and the internet. The basics of selling on Amazon Using FBA Getting started Deciding what to sell Conducting product research Finding your way around Seller Central Product sourcing, shipping and returns, Amazon subscription, fees, sales tax, and more How to earn ROIs (Returns on Your Investments) Selling on Amazon For Dummies provides the strategies, tools, and education you need, including turnkey solutions focused on sales, marketing, branding, and marketplace development to analyze and maximize opportunities.


iPhone For Seniors For Dummies

iPhone For Seniors For Dummies

Author: Dwight Spivey

Publisher: John Wiley & Sons

Published: 2021-10-26

Total Pages: 466

ISBN-13: 1119837200

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Become your own iPhone guru Your first time using an iPhone comes with a lot of excitement. It can also be a bit intimidating. After all, it’s jam-packed with apps and cool features, but there’s no handy manual to help you unravel all the device’s mysteries.iPhone For Seniors For Dummies can help you take your first iPhone steps and save you the trouble of finding someone to answer your questions. It features the tasks that you most likely want to do—like chatting on FaceTime, shooting videos and photos, and connecting on social media. It also introduces you to the App store so that you can break away from the iPhone’s pre-installed apps and really personalize your shiny gadget. The easy-to-follow steps in this book with its accompanying illustrations help you manage, personalize, and communicate using your iPhone. You discover how to do everything from shopping online and organizing appointments to taking and sharing pictures and downloading and listening to your favorite music. It provides help with brand new iPhone models as well as older devices, including how to upgrade older iPhones with the latest software.Topics include how to: Swipe, tap, and scroll through the iPhone interface Capture memorable photos and home videos Find apps in the App store Customize your iPhone’s accessibility features Bypass the keyboard and use Siri Read books and listen to music Keep your iPhone working If you’re new to the iPhone or just need a reminder on how to do a few things, iPhone For Seniors For Dummies gives you all the tips and tricks you need. You’ll soon be swiping and tapping its screen as if you’ve been doing it forever.