Brand Hacks
Brand Hacks

Author: Emmanuel Probst

Publisher: Simon and Schuster

Published: 2021-09-07

Total Pages: 242

ISBN-13: 1576878023

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economics;consumer behavior;advertising;branding;brand advertising;advertising campaigns;consumer psychology;marketing;market research;digital marketing;fortune 500;business;business development;business analysis;ipsos;dr emmanuel probst; Every year, brands spend over $560 billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most advertising. We easily forget brands and may switch to another product on a whim. There are ways for brands to break this cycle. Brands that succeed are the ones that help us find meaning. In this process, the brands become meaningful in and of themselves. Brand Hacks takes you on an exploratory journey, revealing why most advertising campaigns fail and examining the personal, social, and cultural meanings that successful brands bring to consumers’ everyday lives. Most importantly, this book will show you how to use simple brand hacks to create and grow brands that deliver meaning even with a limited budget. Brand Hacks is supported by in-depth research in consumer psychology, interviews with industry-leading marketers, and case studies of meaningful brands, both big and small.

Bob Marley
Bob Marley

Author: Chris Salewicz

Publisher: Macmillan + ORM

Published: 2014-04-08

Total Pages: 494

ISBN-13: 1466867787

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A journalist’s access to the music icon gives this account an “authenticity that sets the book apart from other biographies about the man and the legend” (Steve Richards, The Independent). The man who introduced reggae to a worldwide audience, Bob Marley was a hero figure in the classic, mythological sense. From humble beginnings, with talent and religious belief his only weapons, the Jamaican recording artist applied himself with unstinting perseverance to spreading his prophetic musical message across the globe. In 1980, on tour, Bob Marley and the Wailers played to the largest audiences a musical act had ever experienced in Europe. Less than a year later, Marley would die, only thirty-six years old. Sales of Marley’s albums before his death were spectacular; in the years since he died, they have been phenomenal. Chris Salewicz interviewed Bob Marley in Jamaica in 1979. Now, for the first time, in this thorough, detailed account of Marley’s life and the world in which he grew up and which he came to dominate, Salewicz brings to life not only the Rastafari religion and the musical scene in Jamaica, but also the spirit of the man himself. Interviews with dozens of people who knew Marley and have never spoken before are woven through the narrative as Salewicz seeks to explain why Marley has become such an enigmatic and heroic figure, loved by millions all over the world. “As gritty, entertaining, and starry-eyed as Marley himself.” —Publishers Weekly “The definitive account of the man and the myth.” —Steve Richards, The Independent “[Salewicz] invades and illuminates Marley’s privacy more effectively than previous biographers.” —Robert Sandall, The Sunday Times (London)

Tonight at 8.30
Tonight at 8.30

Author: Noël Coward

Publisher: A&C Black

Published: 2009-02-25

Total Pages: 303

ISBN-13: 1408113457

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A collection of Coward's ambitious series of ten one-act plays - a sparkling, fast paced and remarkably varied selection of theatrical gems.

Smart Moves
Smart Moves

Author: Samuel D. Deep

Publisher: Addison Wesley Publishing Company

Published: 1990-01-21

Total Pages: 268

ISBN-13:

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An expansion of the successful self-published book The Manager's Book of Lists, Smart Moves offers over two hundred pages of efficient, practical checklists--already used by such firms as Humana and GE--and gives tips for every management task, from writing powerful memos to winning negotiations and resolving conflicts.

Over the Spectrum
Over the Spectrum

Author: Philip Williams

Publisher: Retro Reproductions

Published: 2022-08-08

Total Pages: 0

ISBN-13: 9781789829860

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Over the Spectrum was first published in 1982 and at the time was considered one of the best introductions to programming on Sir Clive Sinclair's incredible new home computer. Many who went on to have long careers in the computer industry started with the programs in this excellent book. As such it is not only a great re-print for purposes of nostalgia, but also a practical and helpful guide to anyone interested in the programming of retro games. As Personal Computer World stated at the time: *** "Final entrant in the Spectrum stakes is Melbourne House's OVER THE SPECTRUM, and for me it runs out the clear winner. Not a teach-yourself-programming guide, it is a collection of programs: each program has a detailed breakdown of exactly what happens when and how it's all achieved. The listings are not trivial, and the result is well worth the effort. The book is liberally illustrated showing screen displays for almost all the programs so you know what you are trying to achieve at the outset. As a demonstration of what can be achieved using the Spectrum's User Defined Characters this book cannot be faulted, and although it contains no programming hints as such, a diligent reader is going to learn a lot about the Spectrum by working his or her way through it. Take a bow gents, and give us more." *** Acorn Books is proud to present its Retro Reproductions series, a collection of classic computing works from the 1980s and 90s, lovingly reproduced in the 21st century. From standards of programming reference no self-respecting microcomputer programmer would be without, to obscure works not found in print anywhere else, these modern reprints are perfect for any connoisseur of retro computing.

The Complete Lyrics of Irving Berlin
The Complete Lyrics of Irving Berlin

Author: Robert Kimball

Publisher: Hal Leonard Corporation

Published: 2005

Total Pages: 564

ISBN-13: 9781557836816

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(Applause Books). Gathered together in one volume for the first time, here are all of the incomparable song lyrics of Irving Berlin the lyrics of more than 1,200 songs, 400 of which have never before appeared in print along with anecdotal, historical, and musicological commentary and dozens of photographs. Berlin came from a poor immigrant family and began his career as a singing waiter, but by the time he was nineteen he was publishing his songs and quickly found fame with "Alexander's Ragtime Band" in 1911. In the extraordinary six decades that followed, Berlin wrote one popular hit after another: Blue Skies * Always * Cheek to Cheek * White Christmas * God Bless America * There's No Business Like Show Business * and many more. He also wrote a number of the classics of musical theater's Golden Age, climaxing with Annie Get Your Gun . He penned three Astaire and Rogers films Top Hat, Carefree , and Follow the Fleet as well as the scores of Holiday Inn, Easter Parade , and other films. The breadth of his accomplishment is staggering.