Protecting Your Company's Intellectual Property
Protecting Your Company's Intellectual Property

Author: Deborah E. BOUCHOUX

Publisher: AMACOM

Published: 2006-02-16

Total Pages: 273

ISBN-13: 0814426115

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A company’s most valuable assets may not be physical. This book shows how to protect them without fences or security guards!You can’t touch it or feel it. Sometimes you can’t even see it. Yet, intellectual property continues to soar in value, comprising an increasingly greater portion of a typical company’s assets. In the age of instant global communication, understanding what intellectual property is, how to protect it, and how to enhance its value are prerequisites for corporate survival.Enter attorney Deborah E. Bouchoux and her informative book, Protecting Your Company’s Intellectual Property. Packed with fascinating and illuminating examples, this book is a succinct, yet comprehensive discussion of the four key areas of intellectual property: trademarks,copyrights, patents, and trade secrets. In addition to defining these areas (for instance, did you know that customer lists and marketing plans are protectable trade secrets?), the book offers practical tools for protecting intellectual property, including:Trademark and copyright application formsSample employment agreementsAn Internet usage policyTips on preventing unauthorized dissemination of information via the WebA guide for conducting an IP auditAnd much, much more.

Entrepreneur's Guide To Patents, Copyrights, Trademarks, Trade Secrets
Entrepreneur's Guide To Patents, Copyrights, Trademarks, Trade Secrets

Author: Gilbert Guide

Publisher: Penguin

Published: 2004-08-03

Total Pages: 340

ISBN-13: 1440627762

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Today, virtually all companies, artists, and innovators run the risk of losing their competititve edge-and big money-by not adequately safeguarding their intellectual property. Written by an expert in intellectual property law, this is the first book to address the full range of legal protections available-patents, copyrights, trademarks, trade secrets, and licensing-with innovative information you won't find elsewhere, including: € Legal landmines every successful entrepreneur must avoid € Business practices that can be protected-but are often overlooked € Protecting your intellectual property on the Internet € What are your ideas and the rights to them really worth? € Why trade secrets are a powerful and under-utilized protection € Lessons learned from Amazon.com, Microsoft, and other elite entrepreneurs € How even smart, savvy AOL lost exclusive trademarks, including "YOU'VE GOT MAIL!" The Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets and Licensing is the definitive guide for the entrepreneur and innovator who is ready to protect what he or she has created-a

Protecting Your Business' Intellectual Property
Protecting Your Business' Intellectual Property

Author: Bruce R. Barringer

Publisher: Pearson Education

Published: 2010-08-12

Total Pages: 32

ISBN-13: 0132378906

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This is the eBook version of the printed book. This Element is an excerpt from The Truth About Starting a Business (9780137144501), by Bruce R. Barringer. Available in print and digital formats. Failing to protect your intellectual property can destroy your business. Learn how to keep it from happening to you. Imagine you’ve started a business to produce a new type of smoke alarm specifically for kitchens. It’s similar to other smoke alarms but is more capable of detecting a kitchen fire than any alarm on the market. You’ve named it “Kitchen Sentry.” Your tagline is “We Protect Cooks and Kitchens.” You just acquired the Internet domain name www.kitchensentryfirmalarm.com. Fortunately, while you were developing your product, you....

Entrepreneur's Guide To Patents, copyrights, trademarks, trade secrets & licensing.
Entrepreneur's Guide To Patents, copyrights, trademarks, trade secrets & licensing.

Author: Gilbert Guide

Publisher: Penguin

Published: 2004-08-03

Total Pages: 340

ISBN-13: 9780425194096

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Today, virtually all companies, artists, and innovators run the risk of losing their competititve edge-and big money-by not adequately safeguarding their intellectual property. Written by an expert in intellectual property law, this is the first book to address the full range of legal protections available-patents, copyrights, trademarks, trade secrets, and licensing-with innovative information you won't find elsewhere, including: € Legal landmines every successful entrepreneur must avoid € Business practices that can be protected-but are often overlooked € Protecting your intellectual property on the Internet € What are your ideas and the rights to them really worth? € Why trade secrets are a powerful and under-utilized protection € Lessons learned from Amazon.com, Microsoft, and other elite entrepreneurs € How even smart, savvy AOL lost exclusive trademarks, including "YOU'VE GOT MAIL!" The Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets and Licensing is the definitive guide for the entrepreneur and innovator who is ready to protect what he or she has created-a

Introduction to Intellectual Property
Introduction to Intellectual Property

Author: David Kline

Publisher:

Published: 2024-09-16

Total Pages: 387

ISBN-13:

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Introduction to Intellectual Property provides a clear, effective introduction to patents, copyright, trademarks, and trade secrets. The text may be used by students and instructors in formal courses, as well as those applying intellectual property considerations to entrepreneurship, marketing, law, computer science, engineering, design, or other fields. The luminaries involved with this project represent the forefront of knowledge and experience, and the material offers considerable examples and scenarios, as well as exercises and references. Introduction to Intellectual Property was originally developed by the Michelson 20MM Foundation, released under the title The Intangible Advantage. This is an adaptation of Introduction to Intellectual Property by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.