Proof, Persuasion, and Cross-examination
Author: Louis Edward Schwartz
Publisher: Prentice Hall
Published: 1973
Total Pages: 370
ISBN-13:
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Influence
Author: Robert B. Cialdini
Publisher: Pearson Scott Foresman
Published: 1988
Total Pages: 434
ISBN-13:
DOWNLOAD EBOOKInfluence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.
Questions of Evidence
Author: James Chandler
Publisher:
Published: 1994
Total Pages: 536
ISBN-13:
DOWNLOAD EBOOKThis anthology brings together thirteen major essays by leading scholars and researchers in multiple fields across the sciences and humanities. In addition, each essay is accompanied by a never-before-published critical response and a rejoinder by the author of the original essay.
Proof and Persuasion
Author: Josine Blok
Publisher: Brepols Publishers
Published: 1996
Total Pages: 296
ISBN-13:
DOWNLOAD EBOOKThis volume addresses issues - the nature of truth, the conditions of objectivity, the sources of authority and the uses of evidence - which have been the focus of vigorous debate both within and beyond the historical profession in recent years. Avoiding the now well-rehearsed arguments over post-modernism, as well as those that pit social constructionists against foundationalists, these essays collectively offer what we believe is a fresh perspective on this debate. Drawn from a wide range of fields (including classical studies, the history ofscience, the histories of law and religion and the history of scholarly disciplines), the authors examine, through a series of test cases, the nature of proof and the techniques of persuasion in a variety of historical contexts. What makes a proof persuasive? How is assent to a particular position gained and maintained? What are the general conditions of belief, and how are they related to particular points of view? What role does evidence play in arguments and how does the rules change over space and time? Where do rhetoric and science converge, and what role does ethics play play in the deployment of either mode? What is the relationship between 'proof' and other sources of legitimacy and/or authority? The book addresses these and related questions.
The Matter of Facts
Author: Gareth Leng
Publisher: MIT Press
Published: 2020-03-18
Total Pages: 377
ISBN-13: 026235828X
DOWNLOAD EBOOKHow biases, the desire for a good narrative, reliance on citation metrics, and other problems undermine confidence in modern science. Modern science is built on experimental evidence, yet scientists are often very selective in deciding what evidence to use and tend to disagree about how to interpret it. In The Matter of Facts, Gareth and Rhodri Leng explore how scientists produce and use evidence. They do so to contextualize an array of problems confronting modern science that have raised concerns about its reliability: the widespread use of inappropriate statistical tests, a shortage of replication studies, and a bias in both publishing and citing “positive” results. Before these problems can be addressed meaningfully, the authors argue, we must understand what makes science work and what leads it astray. The myth of science is that scientists constantly challenge their own thinking. But in reality, all scientists are in the business of persuading other scientists of the importance of their own ideas, and they do so by combining reason with rhetoric. Often, they look for evidence that will support their ideas, not for evidence that might contradict them; often, they present evidence in a way that makes it appear to be supportive; and often, they ignore inconvenient evidence. In a series of essays focusing on controversies, disputes, and discoveries, the authors vividly portray science as a human activity, driven by passion as well as by reason. By analyzing the fluidity of scientific concepts and the dynamic and unpredictable development of scientific fields, the authors paint a picture of modern science and the pressures it faces.
The Necessary Art of Persuasion
Author: Jay A. Conger
Publisher: Harvard Business Review Press
Published: 2008-09-08
Total Pages: 81
ISBN-13: 1633691020
DOWNLOAD EBOOKIn an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
The small BIG
Author: Steve J. Martin
Publisher: Hachette+ORM
Published: 2016-04-12
Total Pages: 281
ISBN-13: 1455584231
DOWNLOAD EBOOKAt some point today you will have to influence or persuade someone - your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. What is the smallest change you can make to your request, proposal or situation that will lead to the biggest difference in the outcome? In The small BIG, three heavyweights from the world of persuasion science and practice -- Steve Martin, Noah Goldstein and Robert Cialdini -- describe how, in today's information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years more and more research - from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics - has helped to uncover an even greater understanding of how influence, persuasion and behavior change happens. Increasingly we are learning that it is not information per se that leads people to make decisions, but the context in which that information is presented. Drawing from extensive research in the new science of persuasion, the authors present lots of small changes (over 50 in fact) that can bring about momentous shifts in results. It turns out that anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but instead by simply making small shifts in approach that link to deeply felt human motivations.
Yes!
Author: Noah J. Goldstein
Publisher: Simon and Schuster
Published: 2008-09-03
Total Pages: 273
ISBN-13: 1416571124
DOWNLOAD EBOOKLearn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
Pre-Suasion
Author: Robert Cialdini
Publisher: Simon and Schuster
Published: 2016-09-06
Total Pages: 469
ISBN-13: 1501109812
DOWNLOAD EBOOKThe acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).
Dark Persuasion
Author: Joel E. Dimsdale
Publisher: Yale University Press
Published: 2021-08-10
Total Pages: 301
ISBN-13: 0300247176
DOWNLOAD EBOOKA harrowing account of brainwashing’s pervasive role in the twentieth and twenty-first centuries This gripping book traces the evolution of brainwashing from its beginnings in torture and religious conversion into the age of neuroscience and social media. When Pavlov introduced scientific approaches, his research was enthusiastically supported by Lenin and Stalin, setting the stage for major breakthroughs in tools for social, political, and religious control. Tracing these developments through many of the past century’s major conflagrations, Dimsdale narrates how when World War II erupted, governments secretly raced to develop drugs for interrogation. Brainwashing returned to the spotlight during the Cold War in the hands of the North Koreans and Chinese. In response, a huge Manhattan Project of the Mind was established to study memory obliteration, indoctrination during sleep, and hallucinogens. Cults used the techniques as well. Nobel laureates, university academics, intelligence operatives, criminals, and clerics all populate this shattering and dark story—one that hasn’t yet ended.
