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Author: United States. Congress. House. Committee on the Judiciary. Subcommittee on Intellectual Property, Competition, and the Internet
Publisher:
Published: 2013
Total Pages: 312
ISBN-13:
DOWNLOAD EBOOKAuthor: World Bank
Publisher: World Bank Publications
Published: 2019-11-21
Total Pages: 254
ISBN-13: 1464814414
DOWNLOAD EBOOKSeventeen in a series of annual reports comparing business regulation in 190 economies, Doing Business 2020 measures aspects of regulation affecting 10 areas of everyday business activity.
Author: OECD
Publisher: OECD Publishing
Published: 2021-05-20
Total Pages: 94
ISBN-13: 9264852395
DOWNLOAD EBOOKThis edition of the OECD Sovereign Borrowing Outlook reviews developments in response to the COVID-19 pandemic for government borrowing needs, funding conditions and funding strategies in the OECD area.
Author:
Publisher:
Published: 2013
Total Pages: 128
ISBN-13:
DOWNLOAD EBOOKAuthor: Pires, Paulo Botelho
Publisher: IGI Global
Published: 2023-07-10
Total Pages: 412
ISBN-13: 1668489600
DOWNLOAD EBOOKMarketing, and specifically its digital marketing component, is being challenged by disruptive innovations, which are creating new, unique, and unusual opportunities, and with the emergence of new paradigms and models. Other areas of knowledge have embraced these innovations with swiftness, adapting promptly and using them as leverage to create new paradigms, models, and realities. Marketing, in clear opposition, has been somewhat dismissive, ignoring the potential of these new contexts that are emerging, some of which are already unavoidable. Confronting Security and Privacy Challenges in Digital Marketing identifies the most relevant issues in the current context of digital marketing and explores the implications, opportunities, and challenges of leveraging marketing strategies with digital innovations. This book explores the impact that these disruptive innovations are having on digital marketing, pointing out guidelines for organizations to leverage their strategy on the opportunities created by them. Covering topics such as blockchain technology, artificial intelligence, and virtual reality, this book is ideal for academicians, marketing professionals, researchers, and more.
Author: Shannon Belew
Publisher: John Wiley & Sons
Published: 2011-10-31
Total Pages: 890
ISBN-13: 1118199413
DOWNLOAD EBOOKConquer the online marketplace with this new version of a bestseller! Whether you've thought of starting an online business or you're already selling online, this update to a bestseller presents invaluable advice for getting--and keeping--online customers. Covering everything from creating a business plan and building a customer-friendly site to marketing with Facebook and Twitter, this fun and friendly guide features eleven minibooks that cover online business basics, legal and accounting matters, website design, online and operating issues, Internet security, techniques for boosting sales, storefront selling, fundraising sites, niche e-commerce, and more. Updated to include coverage of the latest online marketing tools, techniques, and trends Includes coverage of how to use social media sites like Facebook, Twitter, Foursquare, and Yelp to reach your customers as well as expanded coverage of mobile marketing Explains how your location can actually bring new customers to you Details ways to build a business plan that translates your ideas into a profitable enterprise Shares advice for choosing software to help you manage taxes, balance sheets, and other accounting chores; using PR and advertising tools that best promote your business online, including Google AdWords; and create a website that helps your business make money Discover why "online entrepreneurship" means more than just building a website. Starting an Online Business All-in-One For Dummies breaks down everything the budding entrepreneur needs to know to be successful online and keep your customers coming back for more.
Author: OECD
Publisher: OECD Publishing
Published: 2006-05-11
Total Pages: 72
ISBN-13: 9264018476
DOWNLOAD EBOOKDrawing on good practices from OECD and non-OECD countries, the Framework proposes a set of questions for governments to consider in ten policy fields as critically important for the quality of a country’s environment for investment.
Author: Darren E. Tromblay
Publisher: Rowman & Littlefield
Published: 2016-09-08
Total Pages: 305
ISBN-13: 1442256362
DOWNLOAD EBOOKAs experienced by the United States, competition has played out in three distinct types of threat activity: sabotage (the destruction of capabilities), espionage (the theft of specific capabilities), and defection (the carrying of knowledge out of the country). Today, the changing innovation environment has created new challenges. Significant advances are being made in start-ups as well as larger companies who no longer rely on U.S. government contracts. Not only does this place a key element of national power in the hands of the private sector, but it often leaves Washington at an informational disadvantage in understanding technologies. This book analyzes these concepts from the perspective of the United States’ experience in the field of innovation security. Historical and recent examples illustrate the threats to innovation, the various approaches to mitigating them, and how the evolution of the innovative process now requires rethinking how the United States can benefit from and preserve its cutting edge human capital.
Author: Newton Lee
Publisher: Springer Nature
Published: 2022-02-02
Total Pages: 571
ISBN-13: 1071618679
DOWNLOAD EBOOKThis book explores total information awareness empowered by social media. At the FBI Citizens Academy in February 2021, I asked the FBI about the January 6 Capitol riot organized on social media that led to the unprecedented ban of a sitting U.S. President by all major social networks. In March 2021, Facebook CEO Mark Zuckerberg, Google CEO Sundar Pichai, and Twitter CEO Jack Dorsey appeared before Congress to face criticism about their handling of misinformation and online extremism that culminated in the storming of Capitol Hill. With more than three billion monthly active users, Facebook family of apps is by far the world's largest social network. Facebook as a nation is bigger than the top three most populous countries in the world: China, India, and the United States. Social media has enabled its users to inform and misinform the public, to appease and disrupt Wall Street, to mitigate and exacerbate the COVID-19 pandemic, and to unite and divide a country. Mark Zuckerberg once said, "We exist at the intersection of technology and social issues." He should have heeded his own words. In October 2021, former Facebook manager-turned-whistleblower Frances Haugen testified at the U.S. Senate that Facebook's products "harm children, stoke division, and weaken our democracy." This book offers discourse and practical advice on information and misinformation, cybersecurity and privacy issues, cryptocurrency and business intelligence, social media marketing and caveats, e-government and e-activism, as well as the pros and cons of total information awareness including the Edward Snowden leaks. "Highly recommended." - T. D. Richardson, Choice Magazine "A great book for social media experts." - Will M., AdWeek "Parents in particular would be well advised to make this book compulsory reading for their teenage children..." - David B. Henderson, ACM Computing Reviews
