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Author: Patricia B. Seybold
Publisher: Random House Business Books
Published: 1998
Total Pages: 386
ISBN-13: 9780712680714
DOWNLOAD EBOOKThis text shows how to use the Internet to keep customers, increase sales, and improve profits. It offers practical, easy-to-understand and apply advice based on proven marketing principles and on real, detailed case-studies of how well-known corporations are using the Internet successfully.
Author: Peter S. Cohan
Publisher: Amacom Books
Published: 2000
Total Pages: 285
ISBN-13: 9780814405444
DOWNLOAD EBOOKIdentifies cultural challenges faced by companies transitioning to e-commerce venues and, through a discussion of both effective and unsuccessful attempts, offers advice on managing the change.
Author: Cyndi Thomason
Publisher:
Published: 2019-01-22
Total Pages: 160
ISBN-13: 9780960028313
DOWNLOAD EBOOKThere are four critical areas that today's ecommerce sellers struggle with in growing their businesses - managing inventory relying on debt; understanding their financial data; and maintaining focus. Cyndi Thomason has taken the core concepts of the Profit First methodology created by Mike Michalowicz and customized them to ecommerce.
Author: Zheng Qin
Publisher: Springer
Published: 2014-10-30
Total Pages: 358
ISBN-13: 3642394140
DOWNLOAD EBOOKE-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers. Prof. Zheng Qin is the Director of Software Engineering and Management Research Institute, Tsinghua University, China; Dr. Shundong Li is a Professor at the School of Computer Science, Shaanxi Normal University, China; Dr. Yang Chang and Dr. Fengxiang Li are both Research Assistants at the School of Software, Tsinghua University, China.
Author: Sanjay Mohapatra
Publisher: Springer Science & Business Media
Published: 2012-08-16
Total Pages: 270
ISBN-13: 1461441412
DOWNLOAD EBOOKE-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems. E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field.
Author: Eleonora Pantano
Publisher: Routledge
Published: 2004-08-26
Total Pages: 314
ISBN-13: 1134385889
DOWNLOAD EBOOKMost experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide for comprehensive up-to-date analyses of the new business landscape. Coverage of the recent dot-com boom and bust obscured the fact that e-retailing is now firmly established in global business, promising growth rates that will continue to rise globally. This much-needed book provides readers with a guide to the implementation and operation of a successful e-retailing business, and has been written for students, entrepreneurs and researchers at all levels. By identifying and explaining the underlying principles of e-retailing and its relationship with conventional retail methods, this research-based book leads readers through this exciting and emerging subject. Throughout, case studies are explored, including: Ipod Nike Amazon e-Bay McDonald's Nokia. With accessibly written features such as key learning points, questions, think points and further reading, e-Retailing is core reading for anyone using, studying or researching the internet or e-retailing.
Author: Nancy Georges
Publisher: BalboaPress
Published: 2012-07-20
Total Pages: 144
ISBN-13: 1452503443
DOWNLOAD EBOOKNancy, The Retail Miss Fix-it, is a retail strategist and the brains behind Magnolia Solutions, a one stop shop offering retailers, brands, businesses and manufacturers a dedicated consultancy service designed to provide them with sound strategies and solutions to adapt their businesses for the new world. With more than 20 years hands on experience ranging from in-store management, customer service, marketing, training, promotions & events, product development, manufacturing and wholesaling Nancy wrote 7 Powerful Ways To Boost Retail Profifi ts, In Any Economic Climate to help retailers identify and develop the foundation needed to guarantee a profi table business. Working with retailers, wholesalers, brands, manufacturers & professionals to navigate the fast-paced, ever changing marketplace. Nancy strategically integrates and implements sound marketing solutions and retail practices via offline reality, websites, e-commerce and social media, arming them with the information and support they need to adapt and navigate their way through the new climate.
Author: National Geographic
Publisher: National Geographic Books
Published: 2009
Total Pages: 404
ISBN-13: 142620518X
DOWNLOAD EBOOKIndispensable for every home, library, and office, this handbook distills thousands of years of humankind's most significant ideas and achievements, explains how they are linked, and packs everything into a single, irresistibly readable volume. Illustrations.
Author: Zhao, Fang
Publisher: IGI Global
Published: 2005-10-31
Total Pages: 252
ISBN-13: 1591406331
DOWNLOAD EBOOK"This book gives a comprehensive introduction of the concepts and practices of e-partnering and discusses the application of e-partnership in e-commerce, e-business, the supply chain and e-supply chains"--Provided by publisher.
Author: P. Candace Deans
Publisher: IGI Global
Published: 2005-01-01
Total Pages: 263
ISBN-13: 1591402409
DOWNLOAD EBOOKE-Commerce and M-Commerce Technologies explores the emerging area of mobile commerce. The chapters in this book look specifically at the development of emerging technologies and their application in Internet commerce. From E-business to mobile database developments, this book offers a compilation of readings that are useful to individuals and organizations in the academic study and research surrounding mobile commerce as well as in the practical application of these technologies.
