Pricing Of Products & Services
Pricing Of Products & Services

Author: Tridib Mazumbar

Publisher: World Scientific

Published: 2020-12-15

Total Pages: 377

ISBN-13: 9811204195

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The price of a product or a service is a critical element of the marketing mix. Price influences product demand, and the firm's revenue and profits. Prices also signal product quality and value, customer self-image, and the seller's pricing practices. With appropriate balance of theory, applications, and analytics, this book provides business students and practitioners the tools to make profitable pricing decisions under a variety of real-life contexts — current and emerging.Theoretical foundations for pricing decisions come from microeconomics, psychology, and behavioral decision theories. Well-established economic principles, with available data and analytics, help firms customize prices based on customers' willingness to pay, quantity purchased, timing and urgency of purchase, and by bundling their products and services. Pricing and promotional strategies of firms are further informed by the consideration of consumer psychology as well as the decision rules that consumers employ in framing of and responding to prices.As a practical step-by-step guide for firms, the book presents a comprehensive framework for pricing decisions. The framework illustrates how firms' pricing decisions are shaped by customer valuation of the product or service, firm cost, and competition within the category. Additional considerations include: channel arrangements, legal and regulatory limits, public sentiments, and the overriding strategy for the firm. Short cases and numerical examples help illustrate how these factors can be incorporated in firm making decisions.In addition to offering the theoretical foundation and practical guidelines for pricing, there are several distinctive features of the book.Pedagogically, the book takes a quantitative approach to pricing decisions and places a special emphasis on the utilization of data and analytics. Nevertheless, sound intuition and judgments remain a prerequisite.

Productize
Productize

Author: Eisha Armstrong

Publisher: Vecteris

Published: 2021-05-02

Total Pages: 172

ISBN-13: 9781736929612

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Many professional services businesses want to create more scalable services and solutions but they often lack the tools and capabilities to successfully transition from a customized services model to a scalable solutions and products model. Productize outlines the unique pitfalls that professional services organizations face when they embark on a strategy of creating more scalable, often tech-enabled, products and services and it provides you with the tactics and tools to overcome these pitfalls. It is designed to be a practical playbook for any leader of a professional services business who wants to successfully accelerate growth.Productize draws on the 25+ years of experience that Eisha Armstrong has in successfully creating, launching and growing productized services. Eisha knows what works and what doesn't and she is passionate about making sure organizations learn from each other and avoid reinventing the wheel.Productize includes real-life case studies and stories featuring professional services leaders who have successfully led their organizations to create more scalable services and products. It also includes more than two dozen tools and templates to help your team implement the tactics so you don't have to start from scratch.In this book, you'll learn:1) How to turn shift your culture to embrace a product mindset2) The capabilities you to be successful and whether or not you should acquire them or grow them internally3) How much money to invest in exploring and building more scalable solutions and products4) How to ensure there is a viable market for your product idea5) How to sequence investments in new product development6) How to successfully source and work with developers and data scientists7) How to inexpensively test your ideas before investing in development8) How to win the hearts and minds of your sales team to ensure your new products are commercially successfulBonus: Key point summaries at the end of each chapter to help you lock in what you learnBonus: More than two dozen tools and templates to help your team implement the tactics so you don't have to start from scratch.

Developing New Products and Services
Developing New Products and Services

Author: Lawrence Sanders

Publisher: Business Expert Press

Published: 2011-10-14

Total Pages: 241

ISBN-13: 160649242X

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This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process. The book will show how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation, and how creative innovation, in turn, is achieved and enhanced through an understanding of two different modes of learning: "learning about" and "learning by doing". A successful product introduction depends on an efficient supply chain, a strong brand, and the ability of a manufacturer or provider to differentiate it successfully in the marketplace. New Product and Services Development demonstrates how differentiation, this last critical component, can be secured by the strategic use of technology and by engaging in two key learning methodologies.

Creating and Marketing New Products and Services
Creating and Marketing New Products and Services

Author: Rosanna Garcia

Publisher: CRC Press

Published: 2014-04-11

Total Pages: 414

ISBN-13: 1482203618

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This textbook teaches the key business and marketing principles needed to successfully design and launch new products and services in an international marketplace. The book emphasizes marketing research techniques that can help firms identify the voice of the customer and incorporate these findings into their new product development process. It addresses the role of social networks in innovation, open innovation strategies, and international co-development efforts of new products and services.

Products, services and branding
Products, services and branding

Author: The Open University

Publisher: The Open University

Published: 2011-09-09

Total Pages: 31

ISBN-13:

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This 3-hour free course explored how organisations manage their products and services, including new product development and existing offerings.

Cross-Cultural Design. User Experience of Products, Services, and Intelligent Environments
Cross-Cultural Design. User Experience of Products, Services, and Intelligent Environments

Author: Pei-Luen Patrick Rau

Publisher: Springer Nature

Published: 2020-07-10

Total Pages: 732

ISBN-13: 3030497887

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This two-volume set LNCS 12192 and 12193 constitutes the refereed proceedings of the 12th International Conference on Cross-Cultural Design, CCD 2020, held as part of HCI International 2020 in Copenhagen, Denmark in July 2020.The conference was held virtually due to the corona pandemic. The total of 1439 papers and 238 posters included in the 40 HCII 2020 proceedings volumes was carefully reviewed and selected from 6326 submissions. The regular papers of Cross-Cultural Design CCD 2020 presented in this volume were organized in topical sections named: Cross-Cultural User Experience Design; Culture-Based Design, Cross-Cultural Behaviour and Attitude, and Cultural Facets of Interactions with Autonomous Agents and Intelligent Environments.

Universal and Accessible Design for Products, Services, and Processes
Universal and Accessible Design for Products, Services, and Processes

Author: Robert F. Erlandson

Publisher: CRC Press

Published: 2007-08-03

Total Pages: 200

ISBN-13: 1040062849

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New laws, global competition, technological advances, and evolving societal values toward disability all demand the integration of universal and accessible design principles into the general practice of the design community. This growing international movement forces competitors to expand their traditional concepts of design and adopt these princip

EcoDesign for Sustainable Products, Services and Social Systems I
EcoDesign for Sustainable Products, Services and Social Systems I

Author: Shinichi Fukushige

Publisher: Springer Nature

Published: 2024-01-16

Total Pages: 511

ISBN-13: 981993818X

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This 2-volume book highlights cutting-edge ecodesign research and covers broad areas ranging from individual product and service design to social system design. It includes business and policy design, circular production, life cycle design and management, digitalization for sustainable manufacturing, user behavior and health, ecodesign of social infrastructure, sustainability education, sustainability indicators, and energy system design. Featuring selected papers presented at EcoDesign 2021: 12th International Symposium on Environmentally Conscious Design and Inverse Manufacturing, it also includes diverse, interdisciplinary approaches to foster ecodesign research and activities. In the context of Sustainable Development Goals (SDGs), in particular SDG 12 (Responsible Consumption and Production), it addresses design innovations for sustainable value creation, considering technological developments, legislation, and consumer lifestyles. Further, the book discusses the concept of circular economy, which aims to develop circular business models for resource efficient society by taking advantage of digital technologies including artificial intelligence, internet of things, digital twin, data analysis and simulation. Written by experts from academia and industry, Volume 1 highlights sustainable design such as product and process design, collaborative design, sustainable innovation, digital technologies, design methodology for sustainability, and energy system design. The methods, tools, and practices described are useful for readers to facilitate value creation for sustainability.