Publishing for Profit

Publishing for Profit

Author: Thomas Woll

Publisher: Chicago Review Press

Published: 2010

Total Pages: 401

ISBN-13: 1569765642

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Publishing is a rapidly changing business, and this comprehensive reference is right in step--covering operations, finances, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams such as online marketing and sales and e-book publishing, and provides new information on using financial information to make key management decisions. More than two dozen highly practical forms and sample contracts for immediate use are also included.


Encyclopedia of International Media and Communications

Encyclopedia of International Media and Communications

Author: Donald H. Johnston

Publisher: San Diego, Calif. : Academic Press

Published: 2003

Total Pages: 792

ISBN-13: 9780123876744

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Explores the ways that editorial content--from journalism and scholarship to films and infomercials--is developed, presented, stored, analyzed, and regulated around the world. Provides perspective and context about content, delivery systems, and their myriad relationships, as well as clearly drawn avenues for further research.


The Fine Print of Self-Publishing

The Fine Print of Self-Publishing

Author: Mark Levine

Publisher: Publish Green

Published: 2011

Total Pages: 176

ISBN-13: 1935098748

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The Fine Print of Self-Publishing (Fourth Edition) offers a comprehensive guide to the self-publishing world, and is a must-read for any author considering self-publishing his or her book.


The Book Publishing Industry

The Book Publishing Industry

Author: Albert N. Greco

Publisher: Taylor & Francis

Published: 2004-11-16

Total Pages: 396

ISBN-13: 1135615888

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This volume provides an innovative and detailed overview of the book publishing industry, including details about the business processes in editorial, marketing and production. The work explores the complex issues that occur everyday in the publishing in


Printing and Publishing

Printing and Publishing

Author: United States. Business and Defense Services Administration. Printing and Publishing Industries Division

Publisher:

Published: 1959

Total Pages: 358

ISBN-13:

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