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Author: Wucius Wong
Publisher: John Wiley & Sons
Published: 1997
Total Pages: 230
ISBN-13: 9780471287087
DOWNLOAD EBOOKPrinciples of Color Design, Second Edition, continues to provide the beginner with a foundation to develop a personal color sense. Written by Wucius Wong, an internationally recognized fine artist and authority in the design field, this classic book presents principles, theories, and applications simply and elegantly.
Author: Aaris Sherin
Publisher: Rockport Publishers
Published: 2012-01-01
Total Pages: 160
ISBN-13: 161058189X
DOWNLOAD EBOOKColor is an integral part of any design solution. Design Elements, Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience. It is the second book in Rockport's Design Elements series, which focuses on the core elements of design. With this book, designers will: —Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order —See how known pairings and selection methods can be used in real-world projects —Explore hundreds of visual examples, illustrating how effective color combinations can be applied to any project, across media, and in diverse, cultural, and geographic situations —Realize the basic tenets of color theory as it is broken down into clear and actionable directives —Uncover tips and techniques for using color in client-based design work Discover the basic rules for working with color as well as when it's OK to break the rules with Design Elements, Color Fundamentals!
Author: Richard Mehl
Publisher: Rockport Publishers
Published: 2013-02-01
Total Pages: 192
ISBN-13: 1610586417
DOWNLOAD EBOOKPlaying with Color is a highly accessible, fun approach to learning color application and principles. This hands-on book begins with an introduction to the philosophy of learning through the process of play. It then leads to a series of experimental design projects with an emphasis on color, providing the reader with a “toolkit� of ideas and skills. The awareness and sensitivity to form, color, material and craft gained through these visual experiments will increase the designer’s confidence in their personal and professional design work. This book can be used in the classroom or independently, and readers can go directly to exercises that appeal to them.
Author: Wucius Wong
Publisher: John Wiley & Sons
Published: 1991-01-16
Total Pages: 100
ISBN-13: 9780471289609
DOWNLOAD EBOOKUnderstanding the elements of two-dimensional design and the infinite options available in organizing choices made are at the core of this book. Wong surveys all concepts of forms and structures, covering most situations in two-dimensional composition, formal or informal.
Author: Liliana Becerra
Publisher: Frame Publishers
Published: 2016-05-01
Total Pages: 212
ISBN-13: 9491727796
DOWNLOAD EBOOKIn this first book about the rather young discipline, the author consolidated its key principles, so that they can be consulted, referenced and utilised by both design students and professionals. Only when the perfect balance between visual beauty and functional performance is achieved, can a product provide a consistent and successful user experience. The discipline of CMF design focuses on designing and specifying colours, materials and finishes to support both functional and emotional attributes of products. The work of the CMF designer combines aesthetics and practical knowledge of materials and technologies with intangible human perceptions of value. This area of design expertise is increasingly in demand. Consumer product manufacturers have an enhanced awareness of its great potential for diversifying product portfolios at relatively low costs, while still maintaining a similar or the same product shape, functionality or tooling. It can work as a key avenue to create a sense of novelty and higher value propositions. From a marketing perspective, CMF design is a valuable tool when it comes to positioning products, collections and categories according to market tiers and consumer segmentations. Introducing the CMF process and detailing the areas of colour, material and finish design, this book serves as a valuable source of information about this emerging professional discipline and its fundamental principles.
Author: Faber Birren
Publisher: Schiffer Publishing
Published: 1987
Total Pages: 0
ISBN-13: 9780887401039
DOWNLOAD EBOOKAn elementary work on color, dealing with traditional principles of harmony as well as advanced principles derived from modern studies of the psychology of human color perception. Mr. Birren tells a well-organized story of how to achieve harmony with color, beginning with a chapter on color circles and proceeding to a straightforward discussion of traditional principles of color harmony and how they were accepted in the past.
Author: Wucius Wong
Publisher: John Wiley & Sons
Published: 1993-09-16
Total Pages: 356
ISBN-13: 9780471285526
DOWNLOAD EBOOKAn unprecedented package that gives readers the content of three important references by one of today's most influential design writers. This is a master class in the principles and practical fundamentals of design that will appeal to a broad audience of graphic artists and designers.
Author: Chris Dorosz
Publisher:
Published: 2016
Total Pages:
ISBN-13: 9781501303463
DOWNLOAD EBOOKThis textbook/workbook trains students' eyes to develop a visual understanding of color and the principles of design through guided observation and engaging activities. Lavishly illustrated with full-color graphics and photos, the book demonstrates how color and other design elements are combined in nature and the visual arts. Part One presents color, the most immediately noticeable element of design. Part Two integrates color with the other design elements and shows how they interact according to the principles of design. Students can apply their learning by completing a series of activities and record their work with photos for future reference.
Author: Johannes Itten
Publisher: John Wiley & Sons
Published: 1970
Total Pages: 96
ISBN-13: 9780471289296
DOWNLOAD EBOOKIncludes color circles, spheres, and scales as well as suggested exercises.
Author: Josef Albers
Publisher: Yale University Press
Published: 2013-06-28
Total Pages: 210
ISBN-13: 0300179359
DOWNLOAD EBOOKAn experimental approach to the study and teaching of color is comprised of exercises in seeing color action and feeling color relatedness before arriving at color theory.
