Principles and Practice of Advertising
Author: Gerald Bertram Wadsworth
Publisher:
Published: 1911
Total Pages: 364
ISBN-13:
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Advertising: Principles and Practice
Author: Sandra Moriarty
Publisher: Pearson Australia
Published: 2014-08-01
Total Pages: 577
ISBN-13: 1486009050
DOWNLOAD EBOOKThe 3rd edition of Advertising: Principles and Practice is the only practical, applied guide to the real world of advertising in Australasia using award-winning examples of how and why great advertising is achieved. It features new coverage of advertising’s role within the integrated marketing communications (IMC). Moriarty explores the ever-changing media landscape and encourages readers to think about the ways in which advertising operates as part of a broader communication strategy. How do you define great advertising? How do you encourage creativity in advertising? How can interactive and digital media add value to advertising? These questions, and many more are comprehensively answered inside this Australian adaptation of the US text, Advertising & IMC: Principles and Practice by Moriarty, Mitchell and Wells.
Principles of Advertising
Author: Daniel Starch
Publisher:
Published: 1923
Total Pages: 1016
ISBN-13:
DOWNLOAD EBOOKThe Psychology of Advertising in Theory and Practice
Author: Walter Dill Scott
Publisher:
Published: 1921
Total Pages: 456
ISBN-13:
DOWNLOAD EBOOKPrinciples of Advertising
Author: Monle Lee
Publisher: Routledge
Published: 2005
Total Pages: 452
ISBN-13: 0789022990
DOWNLOAD EBOOKThe authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.
The Untold Story of Advertising - Masters of Marketing Secrets: Origins of American Marketing Revealed...
Author: Dr. Robert C. Worstell
Publisher: Lulu.com
Published: 2014-05-28
Total Pages: 358
ISBN-13: 1312100192
DOWNLOAD EBOOKAlbert Davis Lasker started out as a newspaper reporter when still a teenager but soon got interested in advertising. He started first as an office clerk and later became a salesman. He then asked to be given responsibility for a money-losing account so that he could try his hand at copywriting. By the age of 20, he had bought Lord & Thomas advertising agency and remained its chief executive for more than four decades. This book is as close as readers can come to an autobiography. This book tells the story of how he shaped the agency which ranked number one in its day. Originally published in 26 installments of Advertising Age, this book takes into the boardroom of Lord & Thomas and reveals the business philosophy and hard-won knowledge of the man who was its leader for 40 years. Get your copy today and learn how the earliest and most successful marketer in the first half of this century created that success.
Forty Years an Advertising Agent
Author: George Presbury Rowell
Publisher: Routledge
Published: 2019-05-29
Total Pages: 309
ISBN-13: 0429655843
DOWNLOAD EBOOKOriginally published in 1985, the 52 papers that make up Forty Years an Advertising Agent set forth the inception, the development, and the growth of the art (or science) of advertising in a practical way; interesting and inspiring, the papers are an education to any beginner in advertising. The work has permanent value as a contribution to the history of American journalism, and particularly as a clear exposition of one of its comparatively little understood but most important phases.
Principles and Practice of Marketing
Author: David Jobber
Publisher:
Published: 2007
Total Pages: 1022
ISBN-13: 9780077114152
DOWNLOAD EBOOKThis textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice.
Principles and Practice of American Politics: Classic and Contemporary Readings, 5th Edition
Author: Samuel Kernell
Publisher: SAGE
Published: 2013
Total Pages: 753
ISBN-13: 1452226288
DOWNLOAD EBOOKThis collection examines the strategic behavior of key players in American politics from the Founding Fathers to the Super PACs, by showing that political actors, though motivated by their own interests, are governed by the Constitution, the law, and institutional rules, as well as influenced by the strategies of others.
Political Campaign Communication
Author: Judith S. Trent
Publisher: Rowman & Littlefield
Published: 2008
Total Pages: 452
ISBN-13: 9780742553033
DOWNLOAD EBOOKNow in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite and is thoroughly researched, insightful, and is a reader-friendly text.
