Pricing Perspectives

Pricing Perspectives

Author: Florian Siems

Publisher: Springer

Published: 2008-11-03

Total Pages: 240

ISBN-13: 0230594891

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The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.


Revenue Management

Revenue Management

Author: I. Yeoman

Publisher: Springer

Published: 2010-12-08

Total Pages: 290

ISBN-13: 0230294774

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Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.


Introducing Marketing

Introducing Marketing

Author: John Burnett

Publisher: State University of New York Oer Services

Published: 2018-07-11

Total Pages: 294

ISBN-13: 9781641760119

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"Integrated Marketing" boxes illustrate how companies apply principles.


Pricing in Road Transport

Pricing in Road Transport

Author: Erik Verhoef

Publisher: Edward Elgar Publishing

Published: 2008-01-01

Total Pages: 337

ISBN-13: 1848440251

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. . . the book provides ample evidence of the various and often complex issues that arise in road pricing policies. New research is presented on topics mostly neglected in the past (such as the role of firms in rod pricing, or new insights from dynamic network models). Tilmann Rave, Journal of Regional Science Transport pricing is high on the political agenda throughout the world, but as the authors illustrate, governments seeking to implement this often face challenging questions and significant barriers. The associated policy and research questions cannot always be addressed adequately from a mono-disciplinary perspective. This book shows how a multi-disciplinary approach may lead to new types of analysis and insights, contributing to a better understanding of the intricacies of transport pricing and eventually to a potentially more effective and acceptable design of such policies. The study addresses important policy and research themes such as the possible motives for introducing road transport pricing and potential conflicts between these motives, behavioural responses to transport pricing for households and firms, the modelling of transport pricing, and the acceptability of pricing. Studying road transport pricing from a multi-disciplinary perspective, this book will be of great interest to transport policymakers and advisors, transport academics and consultants and students in transport studies.


A Perspective of Wages and Prices (Routledge Revivals)

A Perspective of Wages and Prices (Routledge Revivals)

Author: Henry Phelps Brown

Publisher: Routledge

Published: 2013-06-17

Total Pages: 233

ISBN-13: 1136310207

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First published in book form in 1981, this collection of essays originally written between 1955 and 1966 contains ground-breaking research and analysis on the study of wages and prices across seven centuries, with particular reference to builder’s wage rates and the price of a bundle of the commodities on which these wages might be spent. These seminal contributions to the economics of labour and economic growth did much to fuel the debate surrounding the problems of inflation, stability and changes in the purchasing power of money upon the book’s initial publication. These concerns are every bit as relevant in today’s post credit-crunch society and this reissue will be welcomed by all students of economic history and labour economics.


Value First then Price

Value First then Price

Author: Andreas Hinterhuber

Publisher: Taylor & Francis

Published: 2016-10-04

Total Pages: 243

ISBN-13: 1317326180

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Winner of the Overall Case Award 2014 The Case Centre best selling case 2013 - 2017 Value-based pricing—pricing a product according to its value to the customer rather than its cost—is the most effective and profitable pricing strategy. Buyers need to evaluate the monetary benefits of a product against the price of its competitors. Sellers justify their price points through documenting the value of a product, emphasising its superiority against competitors and therefore justifying the premium price. Value First then Price is an innovative collection which proposes a quantitative methodology to value pricing, and road-tests this methodology through a wide variety of real-life industrial cases. It provides a state-of-the art and best practice overview of how leading companies quantify and document value to customers. In doing so, this book provides researchers with a method by which to draw invaluable data-driven conclusions, and sales and marketing managers the theories and best practices they need to quantify the value of their products to demanding, hard-nosed industrial purchasers. With contributions from global industry experts this book provides cutting edge research on value quantification and value quantification capabilities with real-life, practical examples. It will be essential reading for sales and pricing specialists as well as business strategists, in both research and practice.


Electronic Commerce

Electronic Commerce

Author: Richard T. Watson

Publisher: Orange Grove Texts Plus

Published: 2009

Total Pages: 0

ISBN-13: 9781616100292

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This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.


Inner Experience and Neuroscience

Inner Experience and Neuroscience

Author: Donald D. Price

Publisher: MIT Press

Published: 2012-08-03

Total Pages: 359

ISBN-13: 0262017652

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A proposal for merging a science of human consciousness with neuroscience and psychology. The study of consciousness has advanced rapidly over the last two decades. And yet there is no clear path to creating models for a direct science of human experience or for integrating its insights with those of neuroscience, psychology, and philosophy. In Inner Experience and Neuroscience, Donald Price and James Barrell show how a science of human experience can be developed through a strategy that integrates experiential paradigms with methods from the natural sciences. They argue that the accuracy and results of both psychology and neuroscience would benefit from an experiential perspective and methods. Price and Barrell describe phenomenologically based methods for scientific research on human experience, as well as their philosophical underpinnings, and relate these to empirical results associated with such phenomena as pain and suffering, emotions, and volition. They argue that the methods of psychophysics are critical for integrating experiential and natural sciences, describe how qualitative and quantitative methods can be merged, and then apply this approach to the phenomena of pain, placebo responses, and background states of consciousness. In the course of their argument, they draw on empirical results that include qualitative studies, quantitative studies, and neuroimaging studies. Finally, they propose that the integration of experiential and natural science can extend efforts to understand such difficult issues as free will and complex negative emotions including jealousy and greed.


The Art of Pricing

The Art of Pricing

Author: Rafi Mohammed

Publisher: Crown Pub

Published: 2005

Total Pages: 236

ISBN-13: 9781400080939

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Furnishes a practical and easy-to-understand guide on how to use pricing to increase hidden profits and develop new growth opportunities, offering helpful advice, strategies, and techniques for increasing profit margins. 20,000 first printing.


The Capital Asset Pricing Model in the 21st Century

The Capital Asset Pricing Model in the 21st Century

Author: Haim Levy

Publisher: Cambridge University Press

Published: 2011-10-30

Total Pages: 457

ISBN-13: 1139503022

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The Capital Asset Pricing Model (CAPM) and the mean-variance (M-V) rule, which are based on classic expected utility theory, have been heavily criticized theoretically and empirically. The advent of behavioral economics, prospect theory and other psychology-minded approaches in finance challenges the rational investor model from which CAPM and M-V derive. Haim Levy argues that the tension between the classic financial models and behavioral economics approaches is more apparent than real. This book aims to relax the tension between the two paradigms. Specifically, Professor Levy shows that although behavioral economics contradicts aspects of expected utility theory, CAPM and M-V are intact in both expected utility theory and cumulative prospect theory frameworks. There is furthermore no evidence to reject CAPM empirically when ex-ante parameters are employed. Professionals may thus comfortably teach and use CAPM and behavioral economics or cumulative prospect theory as coexisting paradigms.