Priceless Publicity
Priceless Publicity

Author: H Khatun

Publisher: Hayat House

Published: 2022-12-01

Total Pages: 166

ISBN-13:

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Getting good media coverage for your business isn't cheap... The cost of a full-page advert in a national newspaper, i.e. Daily Mail: £30,000+ / $36,000+ USD The average cost of hiring a PR agency: approx. £3,000 / $3790 USD per month Hiring an in-house PR manager - £2,500+ / $3,158 USD per month Doesn't it make more sense to do it yourself? If so, then this book is for you. Perfect for small businesses, authors, consultants and start-ups, in this in-depth book, Priceless Publicity, I tell you what other PR agencies won't - how to secure free, credible and invaluable media coverage for your brand. With over 30 easily digestible chapters, you will learn everything you need to know to be able to become your business' own PR guru. You can learn in your own time - at your own pace - whilst still running your business. This book covers teaches you how to get money-can't-buy media coverage wherever you are in the world, and whatever line of business you are in. There's no classroom theory here, it's all practical and packed full of real examples of media coverage I've secured. So no more: - trying and failing to interest journalists in your business' stories - wasted hours spent Googling how to write a press release - seeing your competitors get coverage you deserve - guesswork Instead, try an alternative solution that really works - empowering yourself to do your own PR, build your brand, and grow your business through the power of priceless publicity. This book is perfect for you if you're a: Start-up Author Small business owner Consultant Entrepreneur Freelancer Why I created this book... I created this book to help businesses like yours reap the benefits of media publicity, without having to spend a fortune on an agency. As a small business owner myself, I understand that being lean is key, but at the same time, you need to invest to grow and market your brand. So this book is the perfect solution - rather than investing money and outsourcing your PR, you're investing in yourself by doing your own. So what are you waiting for? Go ahead and give your business the greatest chance of success with this book. It will be the best investment you've made. Keywords: Small business marketing, PR, public relations, start-ups, startups, media coverage, how to grow your business, how to build your brand, free publicity, marketing books, PR books, business books, tips for small businesses.

The Green Bundle
The Green Bundle

Author: Magali A. Delmas

Publisher: Stanford University Press

Published: 2018-07-31

Total Pages: 262

ISBN-13: 1503606422

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The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package—a "green bundle" that checks the environmental box, but also offers improved performance, health benefits, savings, and status. To help consumers cut through the noise and make their best decisions, we need new strategies. The Green Bundle offers some of the best and most effective communication techniques for pushing consumers in the right direction. Framing product benefits to motivate behavior is the key. Combining insights from sustainable business and behavioral economics, Delmas and Colgan show managers how to lead buyers from information to action. If you are looking to win over the convenient consumer or understand how companies can create the next tipping point in green consumption, this is the research-based, practical guide for you.

Only Fools and Horses
Only Fools and Horses

Author: Graham McCann

Publisher: Canongate Books

Published: 2011-11-03

Total Pages: 208

ISBN-13: 0857861298

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In the thirty years since viewers first visited Nelson Mandela House, Only Fools and Horses has won countless awards and is still Britain's most-watched and best-loved sitcom. Del Boy's overwhelming popularity has even inspired the Oxford English Dictionary to include a selection of his most famous words and phrases, such as 'lovely jubbly' and 'twonk'. In this fascinating, entertaining and meticulously researched book, acclaimed biographer Graham McCann goes behind the scenes to tell the inside story of Britain's most enduring comedy. With major contributions from the people who wrote, produced and starred in the programme and with material drawn from the BBC archives, it's time to take one last trip down Hooky Street . . .

Born to Rule
Born to Rule

Author: Paddy Manning

Publisher: Melbourne Univ. Publishing

Published: 2015-10-26

Total Pages: 370

ISBN-13: 0522868819

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Born to Rule is the unauthorised biography that unravels the many layers of the man who has just become the 29th Prime Minister of Australia. The highs and lows of Malcolm Turnbull's remarkable career are documented here in technicolour detail by journalist Paddy Manning. Based on countless interviews and painstaking research, it is a forensic investigation into one of Australia's most celebrated overachievers. Turnbull's relentless energy and quest for achievement have taken him from exclusive Point Piper to Oxford University; from beating the Thatcher government in the Spycatcher trial to losing the referendum on the republic; from defending the late Kerry Packer—codenamed Goanna—in the Costigan Royal Commission to defending his own role in the failure of HIH, Australia's biggest corporate collapse. He was involved in the unravelling of the Tourang bid for Fairfax, struck it rich as co-founder of OzEmail, and fought his own hotly contested battle for Wentworth. As opposition leader he was duped by Godwin Grech's 'Utegate' fiasco; as the most tech-savvy communications minister he oversaw a nobbled NBN scheme. And now he has assumed the leadership of the Liberal Party for the second time after wresting the prime ministership from first-term PM Tony Abbott. Will Turnbull crash and burn as he has before or has his entire tumultuous life been a rehearsal for this moment?

Policy & Management British Civil Servic
Policy & Management British Civil Servic

Author: Geoffrey K. Fry

Publisher: Routledge

Published: 2014-09-25

Total Pages: 185

ISBN-13: 1317903897

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A detailed study of the changes which have taken place in the British Civil Service since 1979. It is intended for political and policy scientists, and sociologists.

Politics and the Internet in Comparative Context
Politics and the Internet in Comparative Context

Author: Paul Nixon

Publisher: Routledge

Published: 2013-07-24

Total Pages: 278

ISBN-13: 1135104026

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For many years now we have witnessed the developing use of the internet and associated technologies by political actors and organisations. Claims and counter claims have been made as its suitability as a tool to help in the struggle to re-invigorate political participation in democracies across the globe has been contested. This book charts the shifting sands of political activity in the digital age. It interrogates the hybrid nature of modern politics as online and offline actions blur the boundaries of traditional politics between ‘real-life’ co-presence and the booming virtual domain of politics. By so doing, it critically reflects on the latest scholarship on the subject while concurrently advancing stimulating new insights into it. Encapsulating both the range and the diverse velocities of change in different political arenas and geographical locations, this volumes seeks to map out a path if not towards the politics of tomorrow then towards a better comprehension of the politics of today. Featuring a range of international and comparative case studies presenting research on the UK, US, Italy, France, Spain, Romania, Africa and China, this book will be of interest to students and scholars of Politics and Media, Political Communication, New Media studies, Public Administration, Sociology, Communication Studies, Computing and Information and Communications Technologies.