Branded Beauty

Branded Beauty

Author: Mark Tungate

Publisher: Kogan Page Publishers

Published: 2011-10-03

Total Pages: 288

ISBN-13: 0749461829

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Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best. Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it contains interviews with the people who've made skin their trade. Analyzing the marketing strategies used by those who create and sell beauty products, it visits the labs where researchers seek the key to eternal youth. It compares attitudes to beauty from around the world and examines the rise of organic beauty products. Full of fascinating detail from great names such as Rubinstein and Arden, Revlon, Estée Lauder, L'Oréal and Max Factor, Branded Beauty is the ultimate guide to the current state of the industry and what the future holds for the beauty business.


Classic Beauty

Classic Beauty

Author: Gabriela Hernandez

Publisher: Schiffer Publishing

Published: 2017

Total Pages: 223

ISBN-13: 9780764353000

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The definition of a beautiful face has never been constant. See howpolitical and social climates have molded accepted beauty rituals andthe evolution of cosmetics from ancient times through today. This updated and refreshed reference book chronicles historic trends for the eyes, lips, and face, and offers in-depth aesthetic reviews of each decade from the1920s to today. Follow the fascinating history of cosmetic trends vintage ads; detailed makeup application guides;and profiles of famous makeup innovators, connoisseurs, and iconicfaces. Over 450 images, timelines, and detailed vintage color palettesshow the changing definitions of beauty and document makeup innovations(the first mascara, lipstick, eye shadow, etc.) that have evolvedthroughout the history of cosmetics. This is an ideal reference for theprofessional makeup artist, cosmetologist, educator, student, andgeneral makeup enthusiasts


The French Beauty Solution

The French Beauty Solution

Author: Mathilde Thomas

Publisher: Penguin

Published: 2015-07-14

Total Pages: 273

ISBN-13: 0698198468

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A New York Times bestseller! Cofounder of the international beauty company Caudalíe shares the simple, natural, time-tested beauty secrets she learned growing up in France that any woman can use to look younger, healthier, and more radiant without harsh products or drastic procedures. When Mathilde Thomas moved from her native France to the United States to expand her skin-care company, Caudalíe, she wanted to find out what American women wanted from their beauty routines. She interviewed thousands of women and was struck by how different the French and American approaches to beauty were. American women are all about the quick fix—the elusive product or procedure that will instantly solve a nagging beauty problem, even if it hurts, is wildly expensive, or is damaging in the long term. The French, by contrast, approach beauty as an essential and pleasurable part of the day, a lifelong and active investment that makes you look and feel good. Mathilde used these insights to turn Caudalíe into one of America’s top beauty brands. Drawing on her company’s twenty years of scientific skin-care expertise backed by the research of doctors and dermatologists—as well as the beauty secrets she learned growing up on a vineyard in Bordeaux—The French Beauty Solution covers everything from how to use natural ingredients such as oil and honey to wash your face; what foods to eat for healthier hair, skin, and nails; and the amazing properties of grapes and grapeseed oil. She also introduces an easy three-day grape cleanse that European aristocrats have been using to detox for hundreds of years. Blending stories, science, DIY recipes, and tons of savoir faire, The French Beauty Solution is the last beauty regimen you’ll ever need.


Eva Scrivo on Beauty (with embedded videos)

Eva Scrivo on Beauty (with embedded videos)

Author: Eva Scrivo

Publisher: Simon and Schuster

Published: 2011-05-24

Total Pages: 354

ISBN-13: 143916486X

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Eva Scrivo has worked with thousands of women and knows firsthand that beauty is a learned skill that is within everyone’s grasp. Now, in this cutting edge, enhanced ebook, she shows you how attainable becoming your own beauty expert really is! Approaching beauty as a whole and each person as an individual, Eva Scrivo on Beauty empowers you and brings to life a world of possibilities, providing the tools and techniques for achieving the looks and confidence you've always dreamed of. By debunking common myths, simplifying professional techniques, translating industry terms, and sharing insights gained from years of experience, Eva not only teaches you the rules, she shows when to break them in order to create your own personal style. In this definitive interactive guide to gorgeous hair, glowing skin, beautiful makeup, a healthier body, and a stronger fashion sense, in addition to Eva’s insight, captivating photography, and illustrations, this enhanced ebook includes 36 original how-to videos that bring the knowledge of this preeminent expert to life. Completely unique and comprehensive, Eva Scrivo on Beauty gives you the virtual experience of sitting in Eva’s chair at her salon and will show you how to: Effectively communicate with a stylist to design the perfect haircut. Select hair color to complement your skin tone and add dimension to your cut. Give yourself a salon-worthy blowout. Style your bangs. Work with the natural wave of your hair. Apply makeup like a professional. Determine the eyebrow shape best for you. Make smart fashion choices to pull it all together. And much more!


Our Rainbow Queen

Our Rainbow Queen

Author: Sali Hughes

Publisher: Penguin

Published: 2019-10-01

Total Pages: 210

ISBN-13: 0593086252

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A full-spectrum collection of photos of the late Queen Elizabeth II—spanning ten decades of fashion and every color of the rainbow. This riotously colorful book takes a prismatic journey through a century of styles worn by British Monarch Queen Elizabeth II. Each photo is gloriously accessorized with captions and commentary by journalist and broadcaster Sali Hughes, who provides fascinating context. Readers will learn how the Queen used color and fashion in strategic and discreetly political ways, such as wearing the colors of the European flag to a post-Brexit meeting or a pin given to her by the Obamas to a meeting with Donald Trump. With stunning photographs that span feature brilliant colors ranging from the dusky pinks the Queen wore in girlhood through to the neon green dress that prompted the hashtag #NeonAt90, this must-have collection celebrates the iconic fashion statements of the UK's longest reigning and most vibrant monarch. This is a joyful celebration of the Queen’s life, as well as her personal style and political mastery.


Lifestyle Journalism

Lifestyle Journalism

Author: Lucia Vodanovic

Publisher: Routledge

Published: 2019-06-06

Total Pages: 225

ISBN-13: 135112336X

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Ranging from travel to wellbeing and fashion to food, Lifestyle Journalism explores a wide variety of subjects within a growing field. This edited collection examines the complex dynamics of the ever-evolving media environment of lifestyle journalism, encompassing aspects of consumerism, entertainment and cosmopolitanism, as well as traditional journalistic practices. Through detailed case studies and research, the book discusses themes of consumer culture, identity, representation, the sharing economy and branding while bringing in important new aspects such as social media and new cultural intermediaries. International and cross-disciplinary, the book is divided into four parts: emerging roles; experience and identity in lifestyle media; new players and lifestyle actors; and lifestyle consumerism and brands. Featuring case studies from a variety of countries including Turkey, the US, Chile and the UK, this is an important resource for journalism students and academics.


Thing of Beauty

Thing of Beauty

Author: Stephen Fried

Publisher: Simon and Schuster

Published: 2011-12-06

Total Pages: 508

ISBN-13: 1451676409

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The inspiration behind the Emmy Award–winning HBO film Gia with Angelina Jolie, this “vivid…exhaustive” (The New York Times Book Review) account of the iconic and tragic life, career, and legacy of supermodel Gia Carangi features a new afterword by the author. At seventeen, Gia Carangi was working the counter at her father’s Philadelphia luncheonette. Within a year, she was one of the world’s top models, gracing the covers of Cosmopolitan and Vogue, partying at Studio 54, and redefining the fashion industry’s standard of beauty. But behind the glitz and fame, Gia was a young woman in pain, desperate for her mother’s approval and facing a drug addiction that quickly spun out of control. With dizzying speed, she went from $10,000-a-day fashion shoots to using drugs on the streets of New York and Atlantic City before finally being blackballed from modeling. At twenty-six, Gia once again made history as one of the first famous women to die of AIDS. This “chilling tale” (The Boston Globe), based on hundreds of interviews with friends, family, lovers, and fashionistas (the term author Stephen Fried coined for her industry colleagues), is comprehensively explored in this unputdownable biography that will introduce Gia to a new generation. It is also a powerful exploration of our society’s views of beauty and sexuality, fame and objectification, mothers and daughters, love and death.


Making Faces

Making Faces

Author: Kevyn Aucoin

Publisher: Turtleback Books

Published: 1999-09-01

Total Pages: 159

ISBN-13: 9781417818273

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America's preeminent makeup artist shares his secrets, explaining not only the basics of makeup application and technique but also how to use the fundamentals to create a wide range of different looks. 200 color photos & sketches.