INFA Press and Advertisers Year Book
Author:
Publisher:
Published: 1977
Total Pages: 896
ISBN-13:
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Author:
Publisher:
Published: 1977
Total Pages: 896
ISBN-13:
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Publisher:
Published: 2002
Total Pages: 1116
ISBN-13:
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Publisher:
Published: 1980
Total Pages: 772
ISBN-13:
DOWNLOAD EBOOKAuthor: Inder Jit
Publisher:
Published: 2002
Total Pages: 1100
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DOWNLOAD EBOOKAuthor: Joseph Turow
Publisher: University of Chicago Press
Published: 2007-12-01
Total Pages: 260
ISBN-13: 0226817512
DOWNLOAD EBOOKCombining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles. "An important book for anyone wanting insight into the advertising and media worlds of today. In plain English, Joe Turow explains not only why our television set is on, but what we are watching. The frightening part is that we are being watched as we do it."—Larry King "Provocative, sweeping and well made . . . Turow draws an efficient portrait of a marketing complex determined to replace the 'society-making media' that had dominated for most of this century with 'segment-making media' that could zero in on the demographic and psychodemographic corners of our 260-million-person consumer marketplace."—Randall Rothenberg, Atlantic Monthly
Author: Press and Advertisers Yearbook 1982
Publisher:
Published: 1982
Total Pages: 369
ISBN-13:
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Publisher:
Published: 1967
Total Pages: 342
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DOWNLOAD EBOOKAuthor: Associated Advertising Clubs of the World
Publisher:
Published: 1923
Total Pages: 466
ISBN-13:
DOWNLOAD EBOOKAuthor: India News and Feature Alliance
Publisher:
Published: 1986
Total Pages:
ISBN-13:
DOWNLOAD EBOOKAuthor:
Publisher:
Published: 1923
Total Pages: 466
ISBN-13:
DOWNLOAD EBOOKIssue for 1921/22 contains a digest of papers and addresses presented before the 17th annual convention of the Associated advertising clubs of the world.