Predictive Analytics and Generative AI for Data-Driven Marketing Strategies
Predictive Analytics and Generative AI for Data-Driven Marketing Strategies

Author: Hemachandran K

Publisher: CRC Press

Published: 2024-12-10

Total Pages: 334

ISBN-13: 1040188834

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In providing an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions, Predictive Analytics and Generative AI for Data-Driven Marketing Strategies includes real-world case studies and examples from diverse marketing domains. This book demonstrates how predictive analytics and generative AI have been successfully applied to solve marketing challenges and drive tangible results. This book showcases emerging trends in predictive analytics and generative AI for marketing, and their potential impact on the future of data-driven marketing. This book is meant for professionals and scholars to gather the skills and resources to use predictive analytics and generative AI effectively for marketing strategies. This book: • Examines the different predictive analytics models and algorithms, such as regression analysis, decision trees, and neural networks, and demonstrates how they may be utilized to get insightful conclusions from marketing data. • Includes generative AI techniques, such as generative adversarial networks (GANs) and variational autoencoders (VAEs), showcasing how these techniques can generate synthetic data for marketing insights and decision-making. • Highlights the importance of data-driven marketing choices and illustrates how generative AI and predictive analytics may be quite useful in this context. • Integrates the principles of data science with marketing concepts, offering a cohesive understanding of how predictive analytics and generative AI can power data-driven marketing decisions. • Presents the recent advances in predictive analytics and generative AI and discusses how they can affect the area of data-driven marketing.

Predictive Analytics and Generative AI for Data-Driven Marketing Strategies
Predictive Analytics and Generative AI for Data-Driven Marketing Strategies

Author: Debdutta Choudhury

Publisher:

Published: 2024-12-10

Total Pages: 0

ISBN-13: 9781032748917

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The book provides an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions. It includes real-world case studies and examples from diverse marketing domains, demonstrating how predictive analytics and generative AI have been successfully applied to solve marketing challenges and drive tangible results. It showcases emerging trends in predictive analytics and generative AI for marketing, and potential impact on the future of data-driven marketing. This book is meant for professionals and scholars to gather the skills and resources to effectively use predictive analytics and generative AI for marketing strategies. - Examines the different predictive analytics models and algorithms, such as regression analysis, decision trees, and neural networks, and demonstrates how they may be utilized to get insightful conclusions from marketing data. - Includes generative AI techniques such as generative adversarial networks (GANs) and variational autoencoders (VAEs), showcasing how these techniques can generate synthetic data for marketing insights and decision-making. - Highlights the importance of data-driven marketing choices and illustrates how generative AI and predictive analytics may be quite useful in this context. - Integrates the principles of data science with marketing concepts, offering a cohesive understanding of how predictive analytics and generative AI can power data-driven marketing decisions. - Present the recent advances in predictive analytics and generative AI, discuss how they can affect the area of data-driven marketing.

The Potential of Generative AI
The Potential of Generative AI

Author: Divit Gupta

Publisher: BPB Publications

Published: 2024-01-06

Total Pages: 418

ISBN-13: 935551672X

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Unveiling the power and potential of Generative AI for a limitless future KEY FEATURES ● Holistic and accessible journey into Generative AI. ● Indispensable guide for unleashing Generative AI potential. ● Transforming technology, business, art, and innovation, covering technological advancements and business optimization. DESCRIPTION The Potential of Generative AI invites you for a captivating journey into the revolutionary technology, where machines become co-creators and the line between imagination and reality blurs. You will learn how AI helps doctors, engineers, and scientists solve real-world problems. Next, you will explore use cases where ChatGPT can boost productivity and enhance creativity. The book explores the journey from the origins of this revolutionary technology to its cutting-edge applications. Discover how generative models like GANs and VAEs work, and familiarize yourself with the impact they are making in fields like healthcare, finance, and art. Through real-world case studies and engaging examples, you will witness AI generating life-saving drugs, composing music, and even designing innovative products. This book explores the cutting-edge capabilities and potential of generative AI in the tech landscape. It will help you discover how generative AI can unlock new opportunities and enhance business operations. WHAT YOU WILL LEARN ● Learn about the different types of generative models, how they work, and their impact across various industries including healthcare, finance, and entertainment. ● Explore the creative potential of generative AI in art, music, and design. ● Develop Generative Adversarial Networks (GANs), with a focus on their architecture, training process, and real-world applications. ● Build and deploy generative models, ensuring readers to leverage this powerful technology. ● Perfect the art of generating text, images, music, and even code with AI, utilize your creative potential. WHO THIS BOOK IS FOR This book is for artists, programmers, musicians, designers, writers, researchers, entrepreneurs, scientists, Machine Learning practitioners and dreamers of all sorts. Generative AI awaits and is ready to transform your craft and empower your vision. TABLE OF CONTENTS 1. Introduction to Generative AI 2. Generative AI in Industries 3. Fundamentals of Generative Models 4. Applications Across Industries 5. Creative Expression with Generative AI 6. Generative AI in Business and Innovation 7. Deep Dive into GANs 8. Building and Deploying Generative Models

Integrating AI-Driven Technologies Into Service Marketing
Integrating AI-Driven Technologies Into Service Marketing

Author: Nadda, Vipin

Publisher: IGI Global

Published: 2024-08-29

Total Pages: 874

ISBN-13:

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In an era marked by rapid technological advancements and the increasing integration of artificial intelligence (AI) into various sectors, the intersection of AI technologies with service marketing stands as a pivotal frontier. It is essential to explore the intricate nexus between AI technologies and service marketing strategies. Integrating AI-Driven Technologies Into Service Marketing elucidates the transformative impact of AI on key facets of service marketing, ranging from customer engagement and relationship management to market segmentation and product customization. It underscores the imperative for stakeholders in emerging economies to harness the power of AI technologies in crafting innovative and adaptive service marketing strategies. The book navigates the complexities of AI adoption while offering pragmatic recommendations for fostering responsible and inclusive AI-driven service marketing ecosystems. Covering topics such as customer engagement, influencer marketing, and sentiment analysis, this book is an excellent resource for scholars, researchers, educators, business professionals, managers, academicians, postgraduate students, and more.

Machine Learning and Generative AI for Marketing
Machine Learning and Generative AI for Marketing

Author: Yoon Hyup Hwang

Publisher: Packt Publishing Ltd

Published: 2024-08-30

Total Pages: 483

ISBN-13: 1835889417

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Start transforming your data-driven marketing strategies and increasing customer engagement. Learn how to create compelling marketing content using advanced gen AI techniques and stay in touch with the future AI ML landscape. Purchase of the print or Kindle book includes a free eBook in PDF format Key Features Enhance customer engagement and personalization through predictive analytics and advanced segmentation techniques Combine Python programming with the latest advancements in generative AI to create marketing content and address real-world marketing challenges Understand cutting-edge AI concepts and their responsible use in marketing Book Description In the dynamic world of marketing, the integration of artificial intelligence (AI) and machine learning (ML) is no longer just an advantage—it's a necessity. Moreover, the rise of generative AI (GenAI) helps with the creation of highly personalized, engaging content that resonates with the target audience. This book provides a comprehensive toolkit for harnessing the power of GenAI to craft marketing strategies that not only predict customer behaviors but also captivate and convert, leading to improved cost per acquisition, boosted conversion rates, and increased net sales. Starting with the basics of Python for data analysis and progressing to sophisticated ML and GenAI models, this book is your comprehensive guide to understanding and applying AI to enhance marketing strategies. Through engaging content & hands-on examples, you'll learn how to harness the capabilities of AI to unlock deep insights into customer behaviors, craft personalized marketing messages, and drive significant business growth. Additionally, you'll explore the ethical implications of AI, ensuring that your marketing strategies are not only effective but also responsible and compliant with current standards By the conclusion of this book, you'll be equipped to design, launch, and manage marketing campaigns that are not only successful but also cutting-edge. What you will learn Master key marketing KPIs with advanced computational techniques Use explanatory data analysis to drive marketing decisions Leverage ML models to predict customer behaviors, engagement levels, and customer lifetime value Enhance customer segmentation with ML and develop highly personalized marketing campaigns Design and execute effective A/B tests to optimize your marketing decisions Apply natural language processing (NLP) to analyze customer feedback and sentiments Integrate ethical AI practices to maintain privacy in data-driven marketing strategies Who this book is for This book targets a diverse group of professionals: Data scientists and analysts in the marketing domain looking to apply advanced AI ML techniques to solve real-world marketing challenges Machine learning engineers and software developers aiming to build or integrate AI-driven tools and applications for marketing purposes Marketing professionals, business leaders, and entrepreneurs who must understand the impact of AI on marketing Reader are presumed to have a foundational proficiency in Python and a basic to intermediate grasp of ML principles and data science methodologies.

Mastering Marketing Data Science
Mastering Marketing Data Science

Author: Iain Brown

Publisher: John Wiley & Sons

Published: 2024-04-26

Total Pages: 439

ISBN-13: 1394258720

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Unlock the Power of Data: Transform Your Marketing Strategies with Data Science In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-driven world. Whether you're a master's student, a marketing professional, or a data scientist keen on applying your skills in a marketing context, this guide will empower you with a deep understanding of marketing data science principles and the competence to apply these principles effectively. Comprehensive Coverage: From data collection to predictive analytics, NLP, and beyond, explore every facet of marketing data science. Practical Applications: Engage with real-world examples, hands-on exercises in both Python & SAS, and actionable insights to apply in your marketing campaigns. Expert Guidance: Benefit from Dr. Iain Brown's decade of experience as he shares cutting-edge techniques and ethical considerations in marketing data science. Future-Ready Skills: Learn about the latest advancements, including generative AI, to stay ahead in the rapidly evolving marketing landscape. Accessible Learning: Tailored for both beginners and seasoned professionals, this book ensures a smooth learning curve with a clear, engaging narrative. Mastering Marketing Data Science is designed as a comprehensive how-to guide, weaving together theory and practice to offer a dynamic, workbook-style learning experience. Dr. Brown's voice and expertise guide you through the complexities of marketing data science, making sophisticated concepts accessible and actionable.

AI-Powered Social Media Marketing 2025
AI-Powered Social Media Marketing 2025

Author: Jason P Anderson

Publisher: Jason P Anderson

Published: 2024-10-15

Total Pages: 121

ISBN-13:

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Have you ever wondered how some brands effortlessly dominate social media while others struggle to gain visibility? In today’s fast-paced digital landscape, harnessing the power of artificial intelligence (AI) is no longer just an option; it is essential for success. This guide dives deep into the intersection of AI and social media marketing, revealing how you can leverage cutting-edge technologies to transform your online presence and drive significant revenue. Explore the revolutionary impact of AI on social media marketing and discover key trends that are shaping the future. From automating content creation and audience engagement to optimizing advertising strategies, this resource provides actionable insights to elevate your marketing game. Understand why integrating AI is crucial for generating income online and learn how businesses and creators are monetizing their social platforms effectively. Discover essential AI tools designed to streamline your marketing efforts, enhance customer engagement, and analyze performance metrics. With a focus on practical applications, you will learn how to automate tasks, create compelling content, and use data-driven insights to refine your strategies. Whether you are an entrepreneur, marketer, or content creator, these insights will empower you to make smarter decisions and boost your earnings. Delve into platform-specific strategies for maximizing profits on popular social media channels. Gain insights on how to optimize your presence on Facebook, Instagram, TikTok, and more by utilizing AI to drive engagement, enhance targeting, and increase conversion rates. With practical tips and techniques, you will learn how to monetize your efforts through ads, e-commerce, influencer marketing, and more. In addition to practical applications, this guide addresses the ethical considerations of using AI in social media marketing. Understand the importance of data privacy and transparency in building trust with your audience, ensuring long-term loyalty and success. Prepare to unlock new revenue streams and elevate your marketing strategy by embracing the potential of AI in social media. This comprehensive resource equips you with the knowledge and tools necessary to navigate the evolving landscape of digital marketing, ensuring you remain competitive and profitable. Embrace AI, transform your marketing efforts, and achieve the success you’ve always envisioned.

Transform Your Enterprise with Generative AI
Transform Your Enterprise with Generative AI

Author: Rajiv Tulsyan

Publisher: Notion Press

Published: 2024-05-17

Total Pages: 95

ISBN-13:

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The comprehensive content of the book, “Transforming Business with Generative AI”, unfolds with an in-depth exploration of Generative AI, establishing its transformative potential in the business landscape. Covering key concepts and historical evolution, the book provides a foundation in machine learning, neural networks, and deep learning, tracing the journey from rule-based systems to the contemporary neural network revolution. It highlights the pivotal role of hardware advancements. The author, Rajiv Tulsyan, then delves into the profound impact of Generative AI on businesses, showcasing its applications in automating tasks, content generation, personalization, data analysis, and creative innovation. Real-world case studies, including Netflix's recommendation system and e-commerce product descriptions, illustrate its practical implications across diverse industries. Each chapter incorporates case studies and real-world examples to reinforce theoretical concepts, making the book accessible to both beginners and professionals. The inclusion of future trends and challenges anticipates the evolving landscape of Generative AI. The book, “Transforming Business with Generative AI”, concludes by emphasizing the importance of addressing ethical concerns and staying informed about emerging trends for businesses seeking to fully leverage Generative AI's potential.