Super Squats

Super Squats

Author: Randall J. Strossen

Publisher: Ironmind Enterprises

Published: 1989-01-01

Total Pages: 107

ISBN-13: 9780926888005

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SUPER SQUATS...the runaway #1 bestseller at IRONMAN books every single month since it was added to the list! "SUPER SQUATS" is, quite simply, the best book ever written in the field of muscle building."--John McCallum (author of the KEYS TO PROGRESS series). "SUPER SQUATS"...is magnificent!...I wholeheartedly recommend you to get this book."--from review by Stuart McRobert in THE HARDGAINER (September 1988). "...a marvelous piece of work"--Chester O. Teegarden, former Associate Editor, IRON MAN. "SUPER SQUATS" is a well-written, extremely interesting & informative...impeccably documented."--from review by Bill Starr in IRONSPORT (June 1989). "If you are looking for unbelievably fast gains in muscle size & strength, this is your book. It's also your book if you are interested in some colorful Iron Game history, or need sound advice on anything from how to equip a home gym to how to psyche up for heavy lifts...Besides being brutally effective & drug-free, this approach to muscle building presents a clear alternative to programs built around complicated machines & exotic food supplements...rest assured that you're not being duped with some half-baked scam."--from review in MUSCLEMAG INTERNATIONAL (June 1990).


Spin Sucks

Spin Sucks

Author: Gini Dietrich

Publisher: Pearson Education

Published: 2014

Total Pages: 165

ISBN-13: 078974886X

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Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.


Power to the People!

Power to the People!

Author: Pavel Tsatsouline

Publisher: Dragon Door Publications, Inc

Published: 2000

Total Pages: 146

ISBN-13: 9780938045199

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How would you like to own a world class body-whatever your present condition- by doing only two exercises, for twenty minutes a day? A body so lean, ripped and powerful looking, you won't believe your own reflection when you catch yourself in the mirror. And what if you could do it without a single supplement, without having to waste your time at a gym and with only a 150 bucks of simple equipment? And how about not only being stronger than you've ever been in your life, but having higher energy and better performance in whatever you do? How would you like to have an instant download of the world's absolutely most effective strength secrets? To possess exactly the same knowledge that created world-champion athletes-and the strongest bodies of their generation? Pavel Tsatsouline's Power to the People!-Russian Strength Training Secrets for Every American delivers all of this and more.


The Public Relations Handbook

The Public Relations Handbook

Author: Alison Theaker

Publisher: Routledge

Published: 2004-08-02

Total Pages: 377

ISBN-13: 1134369220

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In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.


The Public Relations Strategic Toolkit

The Public Relations Strategic Toolkit

Author: Alison Theaker

Publisher: Routledge

Published: 2017-10-12

Total Pages: 357

ISBN-13: 1317192729

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The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches. Case studies and interviews are featured to provide real-world context and advice for professional development. The new edition is fully revised with brand new case studies and updated content which reflect significant developments in theory and contemporary practice. It puts particular emphasis on the use of technology (including automation) and social media in current public relations planning, corporate communications and stakeholder engagement. The book is divided into four parts; covering the profession, public relations planning, corporate communication and stakeholder engagement. Features include: definitions of key terms contemporary case studies interviews with practitioners handy checklists practical activities and assignments. By combining theory and practice, with an invaluable insight from experts in the field, this guide will introduce readers to all the professional skills needed for a career in public relations.


Rethinking Public Relations

Rethinking Public Relations

Author: Dr Kevin Moloney

Publisher: Routledge

Published: 2002-09-11

Total Pages: 327

ISBN-13: 1134603576

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PR is a £2.3 billion UK industry with up to 50,000 jobs, a poor reputation and yet a pervasive influence on politics and markets. Historically, it has been mostly weak propaganda and market boosterism, yet it escapes sustained academic scrutiny. This topical book analyzes all aspects of public relations, challenging accepted views and examining the industry’s position as a whole. The author argues that PR needs reform because it will not go away, and because it continues to grow. Incorporating the latest facts and figures, this analysis for advanced students of business and PR provides a fresh approach to a significant contemporary subject.