PowerPoint® Presentations That Sell
PowerPoint® Presentations That Sell

Author: Adam B. Cooper

Publisher: McGraw Hill Professional

Published: 2009-08-09

Total Pages: 240

ISBN-13: 0071629394

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Powerful presentations thatclose every deal! It’s time to rethink your approach to PowerPoint® presentations. Rather than oversee data-filled informationsessions, you need to tell a compelling story that holds your audience’s attention while selling yourideas. PowerPoint® Presentations That Sell helps business professionals efficiently structure presentations thataddress audience needs, while providing the necessary tools to create slide elements. With sample slideson every page, this unique guide explains how to: Format and organize slides to emphasize your main points Select and create compelling charts using data Use shortcut techniques to create slides faster Create a memorable, focused conclusion Ending with a case study displaying each presentation tip in action, PowerPoint® Presentations That Sellreplaces the same old features and benefits with actionable recommendations in a dynamic package guaranteedto get results.

Power Presentations, Presentations That Sell Not Tell
Power Presentations, Presentations That Sell Not Tell

Author: Patti Pace Fisher

Publisher: AuthorHouse

Published: 2003-05

Total Pages: 133

ISBN-13: 1410733351

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The book, Mestizaje: Introducción a la cultura mexicoamericana, is basically an intermediate-level cultural reader for university Spanish-language students. It introduces students to the culture and history of Mexican-Americans from their pre-Columbian origin to the present. In addition to Spanish-language students, the book will also be of relevance and interest to students in Mexican-American studies, ethnic studies, and folklore in general. The subject of the book is important because of a nationwide effort to comprehend cultural diversity in the United States, and it is incumbent on our educational system to provide the research and dissemination of information which will help to achieve this national goal. Written in an easy-flowing, narrative style, the reader differs from other books on this subject because it treats each topical chapter in a chronological and evolutionary manner so that the reader is made aware of the foundation and process of cultural development from its Indian-Spanish origin to its present day hybridized forms consisting of Spanish, Native-American, Mexican, African, and Anglo-American elements. Effort at various universities across the nation to come to grips with cultural diversity necessitates the need for works which will aid in this evolving effort. The author's experience as a professor of Mexican-American studies, and as a native member of the population, give him a unique insight into the sociocultural intricacies which comprise this ethnic group. Mestizaje: Introducción a la cultura mexicoamericana reflects this unique insight and addresses the need for works in cultural diversity.

Selling For Dummies®
Selling For Dummies®

Author: Tom Hopkins

Publisher: John Wiley & Sons

Published: 2011-03-08

Total Pages: 386

ISBN-13: 1118047311

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Your hands-on guide to the most up-to-date selling strategies and techniques Are you looking to enter the world of sales, or are you already a salesperson who's looking for new tips and tactics to expand your business? No matter your level of skill, this guide will help you lay a foundation for sales success, with the latest information on how to research your prospects, break down the steps of the sales process, follow up with happy customers, and much more. The wonderful world of selling — discover what selling is (and isn't) and find out how mastering selling skills can benefit all areas of your life Stand out from the crowd — find out how knowing your clients sets you apart from average persuaders and helps you hear more yeses Scale the steps to success — discover the seven steps of the selling cycle to score appointments, make a good impression, give winning presentations, address client concerns, close sales,and more If you build it, they will come — take your career to the next level with valuable tips on how to stay in touch with clients, harness the power of the Internet to make more sales, manage your time wisely, and partner with others Open the book and find: Tips for approaching selling with passion and a positive attitude The latest prospecting and qualification strategies Top techniques for sales presentations Helpful hints on handling client concerns Guidance on getting referrals The scoop on using the latest technology to your advantage Information on establishing goals and planning your time efficiently Advice on staying upbeat when you don't succeed Learn to: Be truly well-prepared for every selling situation you encounter or create Close sales in seven steps or less Take advantage of the latest technology during the selling process Set and achieve sales goals to grow your business

Whiteboard Selling
Whiteboard Selling

Author: Corey Sommers

Publisher: John Wiley & Sons

Published: 2013-03-20

Total Pages: 260

ISBN-13: 1118461576

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Create compelling whiteboard presentations to engage your customers and win their business Whiteboard Selling offers a step-by-step approach to transforming your message and selling style by using powerful visual stories that inspire and engage customers and prospects. Free your sales force from relying on slides and other static sales tools during the sales process. Whiteboard Selling offers practical guidance and skills to enable marketing and sales teams to quickly adopt visual story telling practices that apply to today's fast-moving, competitive selling environment. Explains how to take a sales message inventory Illustrates how to design your visual stories Empowers your sales force to tell the story and extend the reach of visual storytelling Through the power of technology and effective storytelling, you and your team can create and deliver effective presentations that engage your customers, hold their attention, and win their business. Whiteboard Selling shows you how.

Contemporary Selling
Contemporary Selling

Author: Mark W. Johnston

Publisher: Routledge

Published: 2021-08-01

Total Pages: 627

ISBN-13: 1000428710

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Contemporary Selling is the only book that combines full coverage of up-to-date personal selling processes with a straightforward look at sales management practices, delivered in a way that students want to learn and instructors want to teach. The overarching theme of the book is enabling salespeople to build relationships successfully and to create value with customers. Johnston and Marshall have created a comprehensive, holistic source of information about the selling function in modern organizations that links the process of selling (what salespeople do) with the process of managing salespeople (what sales managers do). A strong focus on the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics, means the book continues to set the standard for the most up-to-date and student-friendly selling book on the market today. Pedagogical features include: updated mini cases to engage students and reinforce learning objectives; Ethical Dilemma and Global Connection boxes that simulate real-world challenges faced by salespeople and their managers; Role Play exercises that enable students to learn by doing; and updated discussion queries to drive classroom discussion and help students connect important concepts. This fully updated new edition is an invaluable resource for students of personal selling at both undergraduate and postgraduate levels. Supplementary resources include an instructor’s manual, PowerPoint slides, and other tools to provide additional support for students and instructors.

Media Selling
Media Selling

Author: Charles Warner

Publisher: John Wiley & Sons

Published: 2020-07-16

Total Pages: 576

ISBN-13: 1119477468

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The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects’ advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.

Visual Selling
Visual Selling

Author: Paul LeRoux

Publisher: John Wiley & Sons

Published: 2007-07-27

Total Pages: 268

ISBN-13: 0470146273

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Visual Selling provides salespeople with tools to sell in an increasingly image-oriented culture. More so than ever before, the way a salesperson looks and acts, the images on a screen or in handouts, and even room environments can impact people’s trust, satisfaction and willingness to buy. The authors believe that, to sell most effectively, the seller must be the visual focal point. This book draws on 25 years of experience coaching individuals and organizations in the art of visual selling, sharing stories and techniques used in big-dollar competitive presentations and pitches to senior management. Divided into three sections (the Seller as Focal Point, Getting Ready to Sell and Selling Situations), Visual Selling will appeal to a wide variety of business readers because it can be used to help salespeople sell one-on-one, as well as to assist corporate presenters at selling new programs or products in-house. Section I – The Seller as Focal Point Section II – Getting Ready to Sell Section III – Selling Situations

The Entrepreneur's Guide to Selling
The Entrepreneur's Guide to Selling

Author: Jonathan London

Publisher: Bloomsbury Publishing USA

Published: 2009-05-19

Total Pages: 174

ISBN-13: 0313359199

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The consummate sales pro helps entrepreneurs and their salespeople improve results by selling more goods or services more consistently—and at higher price points and greater margins. Unlike most sales books, which address a piece or "moment" of the sales process (like negotiating or presenting), The Entrepreneur's Guide to Selling addresses selling as a holistic process. As award-winning sales pro Jonathan London demonstrates, each stage of the sales process positively or negatively affects the next. Following his selling principles will improve sales for any product or service, no matter how small or large the company. In this unique and practical book, London shows readers how to do the things that matter. Get a jump on the competition by starting out in the right place. Make people feel comfortable so they are more receptive to you. Explain benefits from technical, business/financial, and individual/company perspectives. Create solutions for customers that help differentiate the offer. Prospect using the Internet, Web 2.0, and other technologies. Deal with stress and rejection. Eliminate or soften objections to accelerate sales cycles and facilitate negotiations. Handle the most common negotiation issues or tactics.

Presentation Zen
Presentation Zen

Author: Garr Reynolds

Publisher: Pearson Education

Published: 2009-04-15

Total Pages: 316

ISBN-13: 0321601890

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FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.

Selling With Heart and Soul
Selling With Heart and Soul

Author: Leow Chee Seng

Publisher: Human Behaviour Academy

Published: 2015-06-02

Total Pages: 303

ISBN-13: 0957476299

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This book, Selling With Heart and Soul is part of the Body Language Series which focuses on the selling process and how a sales people could benefit from the cues and signals shown by customers in order to close sales. The uniqueness of this book, that we have pointed out the totally misleading and wrong concept in selling and marketing - the Caveat Emptor. In any transaction, sales people cannot shed off their responsibilities by passing the act of discovery to the buyers, sales people must declare according to what they know. If the sellers do not believe in their products, do not sell it until they understood, internalize the products. In addition, this book suggests that marketers and sales people cannot be the tool to create unnecessary demand. One of the extremely wrong concepts of marketing is to push to consumers’ good/service beyond their needs. We have identified that, create unnecessary demand creating bad identity/brand to the organisation.